/PRCWT/Shanghai, November 22,2023 - On November 17, Paperworld China 2023 was held at the Shanghai World Expo Exhibition and Convention Center.
As a popular Chinese stationery brand, Chenguang brought a number of innovative products with the theme of "good stationery with temperature". As a B2B integrated digital e-commerce platform built by Chenguang Group in recent years, Chenguang Klip also came to the exhibition site. At the same time of the exhibition, Chen Huwen, chairman of Shanghai Chenguang Stationery Co., Ltd. was invited to attend the "Student Stationery Quality Safety and Development Conference" and delivered a keynote speech.
To be a responsible Chinese stationery brand with sustainable temperature sense writing
As a warm and responsible enterprise, Chenguang has continued to pay attention to sustainable development-related topics in recent years, and has become the first listed enterprise in China's stationery industry to release an ESG report. With the sustainable development vision of "Writing a sustainable business future", Chenguang actively promotes the implementation of sustainable strategy, leads the sustainable development of the industry, and shows the responsibility and responsibility of Chinese brands to the world.
On the basis of adhering to product quality, Chenguang continues to make sustainable product innovation, constantly seeks renewable, degradable and safer and healthier raw materials, and actively explores N possibilities of green stationery. To start a green life, Chenguang hopes to take sustainable products as the carrier, advocate more young consumers to start from small things in life, practice the concept of sustainability, and create a better future.
At the exhibition site, a series of green innovative stationery brought by Chenguang attracted attention, such as working with Meituan "Green Mountain Plan", recycling waste lunch boxes to create the first carbon-neutral stationery, and won the "2023 Green Award" with this green innovative design concept; The waste LCD TV is recycled, and each neutral pen can reduce carbon emissions for the world 49gCO2e environmental write-carbon reduction plan series; Plant residues such as sugar cane, wheat and Chinese fir are incorporated into the pen to appeal to the public to protect biodiversity......
Gathering dim light, warm childhood. Chenguang has been actively involved in public welfare for many years, focusing on the cause of rural aesthetic education and the development of special children groups, helping more children to fly creative dreams, better discover beauty, feel love, and create beauty. At the scene, Morninglight exhibited the results of public welfare projects such as Meishi Meizheng Class plan and Morningstar Children. Among them, the "Morning Star Children" series of products combines the concepts of excellent paintings of autistic children, the integration of older autistic children's labor and rural women's intangible cultural heritage, which not only promotes rural revitalization, but also provides job opportunities for older autistic patients, and conveys this warmth to more people through products.
Take the consumer as the center to do temperature innovative design
Based on the consumer pain point insight behind big data, Chenguang invests more than 100 million yuan every year for technology research and development and product innovation, and launches thousands of products to meet different consumer needs and accompany students to grow. At the exhibition site, Chenguang brought many award-winning products designed by independent innovation, such as magnetic levitation neutral pen, Smile 360 small brush, anti-pinching hand mini stapler, intelligent pinyin machine and other representatives.
Among them, the Morning light magnetic levitation neutral pen is the first to add a magnetic buffer device in the pen grip, using the principle of "same pole repel", so as to relieve the writing pressure, and with this innovative design won the 2021 German iF Design Award. The Smile 360 brush neutral pen uses silicone soft brush sleeve to relieve pressure and massage to prevent hand sweat, effectively relieve fingertip pressure, and can be called the student Party's brush exam magic device. The anti-pinch mini stapler won the 2022 German Red Dot Award, the first anti-pinch structural design, with Morandi color system and portable mini appearance design, easy to use and beautiful.
With the development of science and technology, new smart stationery is being welcomed by more and more students and parents. In this exhibition, Chenguang has brought an intelligent pinyin machine designed for children in the connecting stage. Through multimedia and interactive teaching forms such as sound and images, it helps children systematically learn pinyin knowledge at the same time, makes the learning process more vivid and interesting, further inspires learning enthusiasm, and wins the "2023 Innovation Award" with innovative technology and design.
Escort the health of students and lead the high-quality development of the industry
The quality and safety of stationery supplies are related to the physical and mental health of children. In order to further consolidate and improve the results of the "Children's and student products Safety Guard Action" and help the high-quality development of the industry, the "Student Stationery Quality Safety and Development Conference" sponsored by the China Cultural and Educational Sporting Goods Industry Association was held at the same time of the stationery exhibition.
As a representative of student stationery manufacturers, Chenguang shoulders the trust of the industry and the trust of consumers, and always insists on playing a leading role in demonstrating the quality and safety of children's and students' stationery and other supplies with ingenuity. At the meeting, Chen Huwen, director of the Student Stationery Committee of China Cultural and Educational Sports Goods Association and chairman of Shanghai Chenguang Stationery Co., Ltd. delivered a keynote speech on "The Development status and trend of China's student stationery industry".
Yao Hongjun, vice president of Shanghai Chenguang Stationery Co., LTD., as the representative of the special committee, read the "Proposal of '100 enterprises and thousands of stores' to build a total of students' stationery quality and safety activities", and Jiang Nanjie, secretary-general of the student stationery Special Committee of China Cultural and Educational Sports Goods Association, read the three-year plan of the activity. Finally, the guests present, the leaders of the association, the relevant leaders of the special committee, etc., took the stage to jointly launch the activity ceremony.
Ten thousand meters deep in a one-meter wide industry. Chenguang will continue to stand at the forefront of the trend of cultural life through warm and sustainable innovative design, leading the new trend of stationery cultural and creative consumption, and working together with industry partners to escort the healthy growth of children and promote the stationery industry to move forward in the direction of higher quality.
Chenguang stationery brand introduction
As one of the world's largest stationery manufacturers, M&G is committed to making learning and working happier and more efficient. Products cover writing tools, student stationery, office stationery and other related products in four fields. The company was officially listed on the main board of Shanghai Stock Exchange on January 27, 2015.
Chenguang covers nearly 70,000 retail terminals in the country, and launches thousands of new products every year based on market demand, and its products are exported to more than 50 countries and regions around the world. The company is headquartered in Shanghai, China, with a total area of 550 acres of industrial park, China Pen Manufacturing Industrial base, China Pen Manufacturing Center, national industrial design center, and China Light Industry pen Manufacturing Engineering Technology Key laboratory are located here.
Morninglight has maintained double-digit rapid growth in the past decade, with a total revenue of 19.996 billion yuan in 2022, up 13% year-on-year.
Morning light Klip brand introduction
As a B2B comprehensive digital e-commerce platform focused by M&G Group in recent years, M&G Kip has been providing one-stop service procurement solutions for various types of enterprises since its establishment in 2012, covering four business segments: office one-stop, MRO industrial products, marketing gifts and employee welfare. At present, the customer network of M&G Kleep covers 31 provinces and cities, serving various customers such as government, finance, central state-owned enterprises, middle market (top 500 private enterprises), MA(Top 500 foreign enterprises), and has become one of the leaders in the supply chain e-commerce procurement industry of government and enterprise.
