/PRCWT/Shanghai, November 10, 2023 - On November 9, 2023, the press conference of the 5th Shanghai International Design Festival was held at the Shanghai Jing 'an 800 Show. The conference was attended by the co-organizer of the 2023 Shanghai International Design Festival, Mr. Wang Jiadong, general manager of Shanghai Baibaixiu Enterprise Management Co., LTD., Mr. Lin Shiyang, Director of Hassell and head of Urban and Landscape Design Department of Shanghai Office, and Mr. Zhu Kanqi, general manager of Shanghai Jiazuo Cultural & Creative Co., LTD., co-organizer of Shanghai International Design Festival, as well as dozens of representatives from media and partners, attended the conference site.
The cross-border feast will last four days at 800show Changde Road, Jing 'an, Shanghai, from November 16 to 19, 2023. With the theme of "Symbiosis · Wisdom" and the core of "Sustainable design" and "Digital cultural creation", this design Festival focuses on the profound understanding of the concept of multi-symbiosis and meta-cosmic cultural creation in modern society, aiming to explore how to achieve the gathering and sharing of wisdom through the integration of design creativity and digital technology in this intelligent society in the information age. In 4 days, we will focus on displaying and releasing excellent science and technology + cultural and creative works and design results, jointly explore the topic of how the "first Year era" cultural and creative design industry circle coexists and creates a sustainable design meta-ecosystem, and provide an international exchange platform for the cultural and creative industry achievements display and cultural and creative talents co-creation.
Light Years Away at Shanghai International Design Festival
The installation in the square outside Jingan 800show is from the Moyi art installation, titled Light Years Away. The theme of humanities and art is injected, the concept of quiet and vast cosmic stars is introduced, and modern design techniques are used to integrate the starry sky, the universe, science and technology and the sense of the future into the sculpture. The combination of works and space presents a humanistic, modern and light luxury aesthetic space that pursues both inside and outside. The staggered arched art installations stand in the modern and humanistic environment of Jingan 800show, leading us into a universe of knowledge, allowing us to look through the simple, explore the rich, and find the ideal.
At the same time, the flower installation of installation artist SONG is also open to the public, and the atmosphere and value transmitted will change, so that the flower itself is no longer itself, but creates various possibilities with time, space and people.
Metaverse and AIGC artificial intelligence technology enable business vitality
The immersive exhibition, which took three years to complete by Excurio in collaboration with the Giza Project team at Harvard University, USA: "Gone Pharaoh" VR experience project, the Asian first exhibition in Shanghai with its lifelike experience has set off a boom in VR experience and won praise from the public. The opening ceremony of this design festival will invite its introduction team Boxin Yuan Universe to participate in the opening ceremony of this design festival and the Yuan Universe forum. Tang Yi Cheng, the founder of Boxin Yuan Universe, brought a forum on "How to help the digital transformation of the cultural and tourism industry with large space immersive exploration", shared the unique and innovative aspects of the project, and jointly discussed the development trend of the Yuan Universe, technological innovation and the potential and prospect in the field of culture and art.
In addition, the Private Domain Metauniverse Conference conducted by Gtuan Technology focuses on integrating technology into business practice and creating a new business model. Industry leaders and enterprise representatives will be invited to discuss how to use the most cutting-edge aigc and web 3.0 blockchain technology to realize the mining and realization of private domain traffic and stimulate infinite possibilities in the concept of metauniverse. A one-stop solution for the head, KOC and brands to show the realization of private domain traffic, providing a platform for common learning, sharing and innovation, in-depth understanding of the practical experience and industry dynamics of the private domain economy, and creating a new blueprint for the future development of private domain business!
Bring together industry leaders in vertical fields to lead the driving force for future development
There are also industry-specific forums in various vertical fields, the 10th Shanghai Landscape Forum with Climate Action, Now! As the theme of the Design festival, held in conjunction with a number of well-known international landscape architects to reduce carbon emissions in urban construction, restore ecosystems and increase biodiversity to provide rich practical experience and research perspectives, in order to promote the industry and public environmental awareness forward. With a series of social and environmental issues as its theme, B Corps held a "special session on sustainable activities" in this design festival through the sharing of sustainable business case operation practices and influential business models of domestic and foreign B Corps enterprises in various industries. There were a forum on Sustainable Business and Our Clothing, Food, Housing and Transportation and two roundtable dialogues: Sustainable Business and Links; Sustainable Business and Community, as well as a highly interactive Path to Beneficial Innovation board game workshop. During the Design festival, B Store, a branch of B Corps, created a time and space exhibition of "A Day of Sustainable Living", which will showcase the life concept of "sustainable living is the choice we make at every moment to live a more sustainable day" from BSTORE's sustainable good things at home and abroad. The social and environmentally friendly efforts of Pioneer brands to the environment, employees, suppliers, consumers, and communities make sustainability visible and delivered.
The cutting-edge business IP invested and developed by U-Cube - the global trend technology immersive experience resort "DREAM STATION", which will be located in Zhongshan Park, will also be displayed to the public for the first time in this design festival, exploring the new model of the integration of business and technology in the future city, and presenting the shocking experience of the integration of technology, creativity and entertainment on the spot. Open a new era of technology entertainment together!
The world-renowned Parsons School of Design in the United States will focus on the modern international expression of traditional Chinese culture in the form of a roundtable forum in the design festival, with three current hot words, design, technology and female power, from a global perspective. We will discuss the influence of international design thinking on Chinese traditional culture, the role of science and technology in inheriting and expanding the influence of traditional culture, and the unique perspective and value of women in the transmission of traditional culture.
Creative light, shadow art blend
On the last day of the festival, the grand opening of the 7th two-day Film Festival will be announced, and masters and experts in the industry will be invited to hold film forum lectures, share international film creation concepts and outstanding film production techniques, present the real behind-the-scenes stories of film production to the general audience, and popularize professional film knowledge for film lovers. And for the audience to bring the previous excellent film screening, enjoy the charm of film art together!
This year's Shanghai International Design Festival focuses on science and technology + cultural and creative leading enterprises from a global perspective, combines design creativity with digital technology, realizes the accumulation and sharing of wisdom, and promotes the integrated development of various fields. Centering on the concept of pluralistic symbiosis in modern society and the deep understanding of meta-cosmic culture and creation, it will integrate virtual and reality, break the boundaries of space, and make imagination a reality. Design and technology, art and science are intertwined to shape a rich and colorful future.
In addition to the above highlights, this year's Shanghai International Design Festival many rich exhibitions, professional forums, wonderful activities will be launched at the same time, more content, please pay attention to the Shanghai International Design Festival official wechat public account.
