/PRCWT/Beijing, November 6, 2023 - Recently, Mercury Home Textile (603365) released three quarterly reports in 2023, according to the financial report, the first three quarters of this year, the company's total revenue of 2.754 billion yuan, up 10.25% year-on-year, net profit of 252 million yuan, up 38.09% year-on-year. During the period of this report, Mercury home textile revenue and net profit increased year-on-year.
In fact, when it comes to bedding, many people will think of Mercury home textiles for the first time. Among the many product categories of Mercury home textile, and the core is the most representative, as a well-known domestic home textile brand, Mercury home textile core products have been attracting attention, enjoying the reputation of "quilt king". According to authoritative research data: Mercury Home textile, 2021-2022 for two consecutive years by the core of the first national sales. Focus on home textile main business, focus on core categories
Since its inception, Mercury Home Textile with its continuous and stable superior performance in the field of quilt core, proudly standing in the forefront of China's home textile brands. As an important founder of China's modern home textile industry, Mercury Home Textile adheres to the corporate mission of "Let the family sleep well", continues to focus on the main industry of home textile, focuses on the core categories, focuses on the brand strategy of "good core selection Mercury", and continuously enhances its core competitiveness. It has not only been leading the design trend of the core market, but also become the favorite home textile brand of many consumers. The blessing of this trust makes the core products of Mercury home textile become unadulterated star bed products.
It is reported that Mercury business has been thirty-six years, at first called "Mercury quilt", only quilts, with the continuous upgrading of consumer demand, gradually expanded the product line, until 2003 the brand name from "Mercury quilt" to "Mercury home textiles". With the constant changes in the market environment, the brand proposition of "good core selection Mercury" was put forward in 2020, aiming to return to the original heart, inherit the brand DNA, strengthen the core category advantages, create market segmentation competitiveness, and shape a personalized brand image.
Released the core white paper to analyze the national sleep problem
In fact, before the release of the core strategy, Mercury has experienced a long time of market research and internal and external discussions, and found that Chinese consumers' attention to the core is generally insufficient. In the "2020 China Core White Paper" released by Mercury Home Textiles in 2020, nearly half of the respondents believe that their mental state is not good after getting up, and the quality of sleep needs to be improved; Respondents generally believe that pillows and mattresses have a great impact on sleep quality, accounting for 78.6% and 75.0%, respectively, while only 58% of respondents attach importance to the quilt core, which plays an important role in the construction of sleep microenvironment. Based on such research results, Mercury Home Textile officially released the brand strategy of "good core selection Mercury", and launched a large number of high-quality core products transformed by scientific research results, which have been recognized and praised by many industry associations and consumers.
It is understood that this year is the "China core White Paper" continued to release the fourth year, from 2020, the China Home Textile Association and the China Sleep Research Association commissioned Mercury Home textile, in view of national sleep problems to carry out research, and regularly output "China core White Paper" as a thematic summary report. Through extensive data collection and analysis, the sleep state of the people is analyzed, and the demand of domestic consumers for the use of the core is deeply explored. Through these efforts, we have further understood the Chinese consumers' cognition of core products and their core usage habits.
It is worth noting that in this year's white paper, clearly put forward the concept of "35 ° C China sleep temperature index", which is the conclusion of a series of experiments carried out by Mercury and Soochow University, the experiment pointed out that when the bed temperature is 34.7-35.6 ° C, the human body is in a thermal comfortable state, so 35 ° C is considered to be the ideal sleep temperature. Based on this, we can quantify the insulation performance of the core, and provide more accurate, faster and more humane guidance services for consumers to choose the core. It is hoped that through this research results, consumers will have a clearer and scientific judgment basis for good sleep, and how to achieve good sleep.
Pay attention to consumer demand, adhere to innovative research and development
With the changes in the social environment and the upgrading of consumption, Mercury Home Textile in the continuous promotion of core strategy direction, at the same time, attaches great importance to consumer demand, always adhere to the user-centric concept, pay attention to the national sleep health, is committed to providing consumers with high-quality sleep products. After years of research and development and innovation, Mercury Home Textile has built a series of core products covering various materials and styles to meet the needs of different groups of people. For example: the use of innovative patented technology to create a "1+1+1>3" high-quality products "golden partner quilt"; 10 years of ingenuity research and development of "Mercury No. 1" gold silkworm seed, to create "Mercury gold wire quilt"; The "Silk Road Legend Silk Quilt" created by 1600 meters of ultra-long good silk can be described as the "core" of the craftsman.
In order to further enhance the sense of science and technology and competitiveness of core products, Mercury home textiles has always paid great attention to scientific and technological innovation, in addition to self-developed fabric process and antibacterial process, Mercury home textiles has also continued to study other innovative technologies, and technology into bed products such as core, to improve the comfort and health of bed products. On the one hand, Mercury attaches great importance to scientific and technological innovation, and is committed to the research and development of home textile products with high performance, green environmental protection and degradable fiber as the main material. On the other hand, Mercury adopts the way of cooperation with domestic professional colleges and research institutions to set up home textile technology center, home textile laboratory, sleep research Institute, etc., through the integration of social industry resources, complementary advantages, jointly carry out home textile technology research and development, and promote industry technology research and breakthroughs. This emphasis on and investment in scientific and technological innovation not only ensures the strong product power of Mercury Home Textile, but also brings a new product experience to consumers.
After years of continuous hard work, Mercury has launched a number of technology cores for the market, and has been unanimously recognized and highly praised by the industry and consumers. Mercury A House integrated quilt, hyaluronic acid silk quilt, silk duvet, grain fiber was joined, 3D Jingwei Dengfeng White goose down has been successively won the American Muse Design Award, French DNA Award, European Good Design Award, Japan IDPAAWARD International Pioneer Design Award, France FDA design Award, so that Chinese brands have won the recognition of international authority, on the world stage.
Strict quality to build a dream of a better life
Adhere to quality, quality first. For more than 30 years, Mercury Home Textiles has been firmly convinced that good quality consumers can feel, so the quality control is very strict. On the one hand, the "Mercury Product Quality Manual" has been upgraded to strictly control the internal quality requirements, appearance quality requirements, appearance quality sampling requirements, product identification, packaging and other dimensions, and the production process refinement requirements and quality levels are getting higher and higher, achieving scientific and effective quality upgrades; On the other hand, we control product quality from the source, and have reached in-depth cooperation agreements with the Austrian Lanzing Group, the global leader in cellulose fiber products, and the People's Government of Xinjiang Awati County, the "hometown of China's long wool cotton", to strengthen the integrated management of the front and back end, upstream and downstream supply chain, and apply high-quality raw materials to core products. Mercury home textile is relying on such dedication to quality and quality, in order to obtain the recognition of consumers.
For Mercury Home Textiles, the four words of "ingenuity and quality" are not only the recognition of conscientious and strict quality control, but also the encouragement of tireless investment in scientific research and innovation. In the future, Mercury Home Textile will continue to deepen the field of core, and constantly promote the development and upgrading of products, to bring consumers more happiness of life and better product experience.
Statement: "Mercury Home Textile, the first national sales of core for two consecutive years in 2021-2022"
The study will be completed by May 2023."
