2023 Kitchen refresh look Shuai Feng: standard leading product innovation move pin landing

2023-09-25 17:08 0

/PRCWT/Guangzhou, September 25, 2023 - At present, the phenomenon of extended service of domestic kitchen appliances is more common, not only the use effect is not ideal, but also there are safety risks, and the large-scale upgrading of kitchen appliances has reached the critical period.

In order to help consumers screen out the kitchen electrical products, fine products, China Hardware Products Association issued the "kitchen electrical products" "leading upgrade excellent products into the household" directory ", and officially launched the 2023 kitchen electrical products "Leading upgrade excellent products into the household" promotion activities. As a representative of the integrated kitchen appliances industry, the great power brand Shuaifeng Electric [Tianji 3] TJ3-8B-90 steaming and baking synchronous integrated stove was selected into the "Kitchen appliances" product List of "Leading and Upgrading Excellent Products into the household".

In the integrated kitchen has become an important trend and bright label of the current kitchen industry today, the kitchen refresh market has become a new opportunity for the growth of integrated kitchen. As a leading brand of integrated kitchen appliances, Shuaifeng Electric actively practices its leading responsibility, continues to provide consumers with excellent quality and functional products, and creates new increments through new technologies, new categories and new scenarios.

01

Practice the responsibility of industry leadership: suggestions and suggestions to create the future

To promote the upgrading of the industry, Shuai Feng actively participates in industry exchange activities. Recently, Shuai Feng has attended the second integrated kitchen Innovation Summit in 2023, the press conference of 2023 Kitchen products "Leading the upgrade of excellent products into the household", and other top industry events such as the 2023 China Integrated Kitchen Frontier Conference to deeply explore the future development path of integrated kitchen electricity. Make suggestions and suggestions for the high-quality development of the industry.

Shuaifeng Electric Chairman Shang Ruoyun said that in recent years, in order to achieve the transformation from quantitative expansion to high-quality development, to accelerate the transformation of "Made in China" to "China's intelligent manufacturing", the kitchen electricity industry is constantly accelerating the transformation and upgrading. The reason why Shuaifeng Electrical can stand out in the market and become the first A-share main board listed enterprise in the integrated stove industry is that Shuaifeng adheres to the concept of "friendly life with science and technology", always insists on deep cultivation of ingenuity and quality in every process, constantly promotes scientific and technological innovation, product innovation, improve product quality and other aspects, and realizes further leading and breakthrough.

Shuai Feng Electric chairman Shang Ruoyun

Shao Yuji, general manager of Shuaifeng Electrical Appliances, believes that consumers have increasingly high requirements for the integration of kitchen and kitchen products. Shuaifeng has two measures for this, one is to expand the category of kitchen appliances, the other is to deepen the integration of science and technology and intelligence in the integrated single product to solve the pain points of users, and upgrade and change technology. The marketing level has begun to go to the consumer community and life scenes, and some advantages of products and new convenience are displayed offline.

Shao Yuji, general manager of Shuai Feng Electric attended the 2023 China Integrated Kitchen Frontier Conference

Shuaifeng's views have both macro and micro, both system and territory, both depth and breadth, transforming the forward-looking, targeted and practical results of Shuaifeng think tank into practical results to promote the high-quality development of integrated kitchen electricity, providing wisdom support for striving for industrial demonstration, promoting industrial development, and writing a new chapter of integrated kitchen electricity, lighting the present and pointing to the future.

02

Accelerate product innovation iteration: create excellent products, lead the upgrade

Selected into the "Leading upgrade of excellent products into the household" "Product list", behind is the core product force of Shuai Feng Electrical Appliances.

Shuaifeng TJ3-8B-90 Steaming and baking synchronous integrated stove was selected into the "Leading Upgrade of Excellent products in the household List"

Shuai Feng not only has 359 patented technologies, but also participates in the formulation of 60 standards on behalf of the industry, which has a very competitive advantage in product quality, performance indicators, functional configuration, customer service, brand strength and other aspects. The selected Shuai Feng [Tianji 3] TJ3-8B-90 steaming and baking synchronous integrated stove is highly integrated, multi-functional, intelligent interconnection, equipped with the industry's first suspended color screen, using the left steaming and right baking, steaming and baking synchronous design, with three intelligent systems to guard the safety of the kitchen, guide the definition of the kitchen future.

In the China International Kitchen & Bath Home Expo, Shuai Feng also brought a new upgraded Star X1 series and integrated water washing and other full series of product matrix, integrating the most cutting-edge technology and fashion design, to provide consumers with one-stop integrated smart kitchen solutions, causing a warm response in the industry.

Shuai Feng Electric Appliance: high-end home integrated kitchen appliance expert

03

Promote integrated kitchen landing: The national promotion, burning movement attack

With the endorsement of big country brands, Shuaifeng has created a comprehensive multidimensional and three-dimensional communication matrix including CCTV, airports, high-speed rail, high-speed anti-aircraft guns, city landmarks, Tiktok, and small Red Book. At the same time, it has fully carried out nationwide promotional activities and accelerated the landing of integrated kitchens by introducing more traffic.

In order to give back to the new and old users in the country, from September 12 to October 15, Shuai Feng carried out Thanksgiving activities for the 3rd anniversary of the listing nationwide, six welfare, fire to attack, and open the kitchen refresh market with practical actions.

Shuaifeng Electrical appliance listed 3 years of gratitude

During the event, Shuai Feng launched a variety of gameplay and great benefit arbitrage, more 24h refresh plan, to achieve a unique consumer experience, to provide consumers with one-stop solution integrated smart kitchen solutions, unlock the kitchen infinite possibilities, save money and worry. After the opening of the 3rd anniversary of the listing of Shuai Feng Electrical Appliances, it will further meet the needs of consumers more diversified and more personalized, and promote kitchen rejuvenation and consumption upgrading with greater efforts.

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It can be predicted that integrated kitchen electricity will become an important support for the future development of the kitchen electricity industry, whether it is the development of the stock market, or based on the increase brought by science and technology and social upgrading, there is enough market space for the kitchen electricity industry to a better and higher stage of high-quality development. Actively guide consumers into the era of integrated kitchens, Shuai Feng is setting off a storm of change in the kitchen electricity industry with its own correct demonstration.

Source: Corporate press release
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