/PRCWT/Guangzhou, September 8——In today's era, health has been given unprecedented importance and has become a central concern in people's lives. Broad Health Technology (Tianjin) Co., LTD. (hereinafter referred to as Broad Health) proudly stands in the leading position in China's water purification field with its deep sense of mission and forward-looking strategic vision. After more than 20 years of development, Broad Health has become a leading provider of whole-house water purification and small and medium-sized commercial water treatment solutions in China's water purification industry, and is committed to becoming a provider of healthy and happy lifestyle, so that health and happiness can be spread in every corner of the world!
Deep cultivation and development: Interpreting the vigorous brilliance of China's water purification field
The year 2001 was the historic moment when China joined the WTO. Wei Enyu, the founder of the company, founded Yuanda Industry and Trade Co., LTD., the predecessor of Yuanda Health Science, in Jinghai District, Tianjin. From the initial small business, after more than 20 years of development, Yuanda Health has transformed into an international group company with 10 subsidiaries, more than 500 employees, and an annual income of more than 800 million yuan.
Since its inception, Wei Enyu has been keenly aware of the environmental and water pollution problems brought about by China's rapid industrialization and the urgent need for healthy living. So resolutely invested in the water purification field that few domestic enterprises were involved in, and became the pioneer of China's water purifier industry. At the same time, he examines the development of the industry with an international perspective, sets his sights on domestic and foreign markets, leads the innovation and change of the industry, and becomes one of the leaders who takes the lead in promoting the brand to the international market.
In continuous development and challenges, Yuanda Health is based on the global water purification market with excellent quality and innovative concepts, and has laid a solid foundation for international development.
From the beginning, there was only one production line to produce activated carbon water filter products, and now it covers 9 categories of filter products and accessories, such as folding filter, coffee machine filter, refrigerator filter, meltblow filter, etc. There are RO reverse osmosis water purifier under the kitchen, platform drinking machine, ice drinking machine and other machine products, broad health's product range is constantly expanding.
In addition, all kinds of products based on household water purification equipment are sold in 72 countries in North America, Europe, South America, the Middle East and RECP regions. It has gained high brand awareness on Amazon, Ebay, Alibaba and other platforms, and has become a leading enterprise in industry segmentation. Its three independent brands, ICEPURE, PUREPLUS and POOLPURE, will have sales of more than 100 million yuan on Amazon e-commerce platform in 2022. Broad Health rose against the backdrop of the continued decline in global trade in 2023, and the growth rate of global trade reached more than 40% in the first half of this year. As a national high-tech enterprise, Yuanda Health adheres to innovation in the fields of products and technology, and is a Chinese manufacturing enterprise with a global vision.
Intelligent planning: Create the future, shape the industry model
In the course of Broad Health, the importance of chairman Wei Enyu cannot be ignored. His vision, long-term vision and strategy have led the company to achieve outstanding achievements in the field of water purification.
Wei Enyu knows that water is closely related to people's life and health, so the quality standards of water purification products are very strict. The research and development of the company's products must go through 4 stages of testing and 5 stages of review meetings in order to reach the finished product standard of full delivery; The production of products has a very perfect 4QC quality control system, after IQC incoming inspection, IPQC process inspection, FQC finished product inspection, OQC factory inspection, high standard products can be delivered to customers; Product after-sales service from delivery, logistics and after-sales support, every step has a professional team to provide detailed service. From product development, production, to the whole process of after-sales, Yuanda Health has always been the industry's highest standards of self-requirements, which is the eternal commitment of Yuanda Health!
Wei Enyu not only requires high standards of self, but also pays more attention to enterprise brand building. On the occasion of the 20th anniversary of its establishment, the company made an important brand upgrade and strategic adjustment, and officially changed its name from Tianjin Yuanda Industry and Trade Co., Ltd. to Yuanda Health Technology (Tianjin) Co., LTD. At the same time, it has defined a new mission and vision, which is to be a provider of healthy and happy lifestyle, so that health and happiness can be found in every corner of the world
In the face of fierce competition in domestic and foreign markets, Wei Enyu proposed a double moat strategy, that is, through the dual protection of brand and intellectual property rights, to protect the position of enterprises in the highly competitive international market. This initiative reflects Broad Health's clear planning and firm confidence in the future development.
With a forward-looking vision, Yuanda Health conforms to the development trend of The Times, actively promotes product and industrial upgrading, promotes technological innovation and transformation and application, transforms to the general direction of high-end, intelligent and green, and builds a modern business system. The future strategy of the company focuses on life and health products, and builds a high-tech enterprise of smart life "Internet + intelligent production and manufacturing research and development"; With the concept of "Internet of everything, smart family healthy life", we design and develop all kinds of products such as whole-house water purification and swimming pool.
Build the future: Lead a healthy and happy life and create a better tomorrow
With the mission of "being a provider of a healthy and happy lifestyle", Yuanda Health will provide society and consumers with not only various products but also a healthy and happy life concept and way in the future. Taking this as a starting point, the future product line strategy of Broad Health Group focuses on the concept of big health, and the fields involved have gradually extended from the original filter element development to water purification machine products, kitchen appliances, air purification, pet products, fitness outdoor and other fields, to meet the material and spiritual needs of today's society is rapidly developing.
With the development and progress of society, people's pursuit of quality of life has gone beyond the simple material level, and the concept of healthy life has become more and more popular. From the first day of entering the water purification industry, Broad Health has been striving towards such a goal: so that everyone can drink pure and healthy water, so that everyone can use safe water.
Yuanda Health has been deeply engaged in water purification and health industry for more than 20 years, and has always adhered to the people-oriented concept. Through continuous innovative technology, extremely high standard products, meticulous professional after-sales service, we practice the enterprise mission of providing a healthy and happy lifestyle, so that everyone can enjoy a better life!
