/PRCWT/Chongqin, August 24, 2023——On August 18, Liyi Hotel brand successfully held a business promotion salon in Chongqing with the theme of "Yi to the mountains and seas, Chongqing to see the future", and the activity was located in Chongqing Liangjiang Soil and Water New City store, which is Liyi's first 2.0 flagship store in Chongqing, representing Liyi in expanding the sinking market has taken a new step. The event attracted many industry elites and potential investors to discuss the future development trends of the hotel industry and the unique value of the Liyi Hotel brand in the market.
Under the guidance of new consumer market trends, China's hotel industry is at a key point of innovative development. Hotel companies are actively seeking new business models to enhance the competitiveness of their products and build a sustainable market advantage. In this context, as a high-profile mid-range international hotel brand under Jinjiang Hotel (China) and Radisson Hotel Group, the hotel brand is entering an important moment of high-quality development.
In the first half of this year, Liyi took Central China as the core layout area, adopted the iron bucket tactic, created a strong brand area in the market, and then radiated the whole country, and the new contracted projects reached 46, covering Beijing, Wuhan, Tianjin, Hangzhou and other cities. The strong development momentum and rapid market growth have highlighted the attractiveness and brand power of Lai Yi Hotels in enabling the "international" business model.
Since 2022, Liyi has launched a new 2.0 upgrade product, focusing on the core needs of "business", launched three product highlights of executive floor, chief butler, X-SPACES and the strength of the "circle", and MAXHUB efficient intelligent meeting screen configured in the meeting suite. It can meet the various experiences and needs of business people such as social networking, meeting and office, negotiation, solitude, entertainment, etc., so that customers can achieve a perfect balance experience between business and travel. And X-SPACES also carried out multi-channel sales after the launch of the space, in July this year, a total of 618 sales, the average door market price reached 618 yuan excellent results.
With Liyi 2.0 excellent product strength and service concept, as of July 10, 2023, Liyi national total contract reached 200, the scale of opening 40, of which 2.0 stores reached 70, the future Liyi will go hand in hand with high-quality development and large-scale development goals, plans to achieve the national scale of 600 brand development goals in 2025, To bring more consumers a better quality, personalized hotel experience.
For hotels, in addition to the importance of quality products, a strong group endorsement is the basic guarantee and the key point to win. In this regard, Grace Hotel has a unique advantage, with a long history of Radisson Hotel Group's cultural heritage, adhering to the pragmatic product design, relying on Jinjiang International Group's "in-depth domestic and global layout, multinational operation" strength, It can share the traffic of nearly 190 million members of Jinjiang WeHotel's global hotel Internet platform and the resources of more than 200,000 corporate customers of Jinjiang Hotel.
At present, the hotel industry faces the constant changes in investment demand and consumer demand, and brands are actively seeking innovative directions. Liyi Hotel will continue to accurately "business travel" positioning, redefine the investment profit model of high-end hotels, bring hotel products with more investment value to the industry market, and lead the development of the mid-end hotel industry.
