/PRCWT/Guangzhou, August 16, 2023——Technology drives full swing
In early August, FILA GOLF, a high-end professional GOLF fashion brand, and McLAREN, a British luxury high-performance supercar, held a joint series of new season launch activities with the theme of "technology driven, full swing" at Wanning Shenzhou Golf Course in Hainan, and presented the new FILA Golf x The McLAREN supercar POLO. The new joint list focuses on the in-depth exploration of aerodynamic technology, synchronously realizes the performance innovation of supercar level, and supports GOLF equipment with professional performance technology,FILA GOLF continues to create "the supercar equipment of golf circle".
Experience the "aerodynamic" technology of professional golf equipment in the extreme life of wind
Different environmental wind, movement speed, body weight, flight attitude, will produce the corresponding air change law, this is the aerodynamic characteristics, it is widely used in the super car body, golf ball and other objects streamlined design, but also derived a lot of current popular extreme sports. In order to allow the guests to intuitively feel the charm of aerodynamic technology,FILA GOLF groundbreaking golf sports, ultra-running sports, helicopter parachuting, sailing, these four wind limit lifestyle together at the seaside high course, through the shape and experience of wind limit life scene, further feel the "power" technology of professional golf equipment.
Mr. Yao Weixiong, President of FILA Greater China, Ms. Wang Na, General Manager of McLaren China, and Mr. Rui Shi, Vice President of FILA Greater China Brand and General Manager of FILA Golf Division, attended and delivered speeches for the event. Yao Weixiong said: "This year, we drew a lot of inspiration from McLaren's supercar technology, and also completed a deep exploration and cross-border reproduction. The future development direction of golf equipment must be professional golf equipment that integrates technology, fashion and comfort." Ms. Wang said, "We are delighted to partner with FILA GOLF in this milestone year for McLaren, bringing McLaren's technology core and focus on the driver experience to a wider audience through the co-branded series."
How to better integrate the top speed sports and elite sports, and give full play to the greatest advantages of their respective brands? In the deep strategic cooperation between FILAGOLF and McLaren, we look forward to more professional pursuits. On the day of the event, many FILA GOLF elite players and golf enthusiasts were also gathered at the site to witness the super car technology enabled golf equipment.
Technology driven, help unhindered swing
One is the continuation of a hundred years of Italian elegant taste of high-end sports fashion brand, one is the world's top supercar brand, as the pioneer of their respective industries,FILA golf continues to enhance the performance of golf fashion with technology, McLaren Automotive continues to create cutting-edge technology to promote the upgrade of supercar performance, the two are keen to break through and exceed the strong combination of high-end brands, constantly for Professional golf circles bring unique groundbreaking subversive work.
The FILA GOLF x McLAREN Supercar POLO not only takes the aerodynamic design of the supercar body as inspiration, smoothly splits the lines to create an ultra-light and transparent body surface microcirculation system, which can reduce the amount of sweat by 50% and keep the wearer fresh and dry at all times. It also innovatively applies ultra-lightweight carbon fiber elements to the zipper, making the opening and closing more thin and smooth; With super power, HYPER MOVE unbound technology creates a 3D technology version, equipped with streamlined split lines to maximize swing needs and help every unimpeded swing.
In order to meet the needs of the GOLF community for professional performance and fashion taste of golf equipment,FILA GOLF is driven by technology and constantly seeks to innovate. The two in-depth cooperation with McLaren, taking the ultra-fast sports lifestyle as the starting point, and empowering golf equipment through professional technology, is a breakthrough for FILAGOLF to find future professional golf equipment.
As early as 1979,FILA has launched the FILA GOLF PRO series, officially entered the field of professional golf, many top players have worn FILA apparel to compete on the professional tour. After more than 40 years of deep cultivation and continuation, the brand is still seeking innovation and breakthrough, which will undoubtedly promote the progress and development of the golf industry.
From now on, the new FILA GOLF x McLAREN co-branded series has been fully launched,FILA GOLF stores,FILA GOLF Tmall flagship store, Fila official website, Fila select top stores are now on sale, choose your favorite products to unlock the infinite possibilities of self-breakthrough.
【 About FILA GOLF】
FILA, an Italian century-old sports fashion brand born in 1911, has been flowing with the blood of high-end sports since the moment it was born; In 1979,FILA launched the FILA GOLF PRO series, officially entering the field of professional golf, and working with top players to show elite personality on the golf course. After more than 40 years,FILA GOLF has achieved elite advancement,DNA high ball series, MODERN high sense series, DP WORLD TOUR competition series, three series symbiosis, to achieve the whole population coverage brand differentiation. Continuing the century-old Italian high sports fashion gene, FILA GOLF is committed to allowing professional players, green elite and more young rookies to swing gracefully on the golf court.
