/PRCWT/Guangzhou, August 8, 2023——With the arrival of the era of "all things home", consumers have higher and higher requirements for the immediacy of goods, and instant retail characterized by "hour up" and "minute up" has become the consumption mode of the young generation, and retail business has ushered in changes. As a well-known retailer of toys, games, leisure and entertainment facilities and educational products in Asia, Toys "R" Us has recently increased its instant retail, and joined hands with Meituan to test the water of drone takeout toys, officially launched in Toys "R" Us Shenzhen Longhua Tianhong Store on August 1, so that happiness is not affected by ground traffic and other factors, bringing more surprise shopping experience to consumers.
With the rapid development of drone technology, drone delivery continues to upgrade in terms of delivery accuracy and service quality, and the delivery time within a 3-kilometer radius is about 15 minutes, truly achieving "on-demand, on-demand, on-demand". In addition to the surprising delivery speed, Toys "R" Us also enables a multi-dimensional consumption experience, providing free benefits to consumers who experience the first Toys "R" Us drone delivery service. On August 12, Toys "R" Us will also join hands with the United States to create the first toy category super brand Day, through the promotion of ranking, strong exposure, accurate reach of the crowd and other ways to achieve long-term reach to consumers, while combining Toys "R" Us all-channel toy brand week, through 1 yuan explosive product activities, popular IP toy influence, etc., to help Toys "R" Us to continue to establish shopping for consumers Decision-making influence further promotes Toys R Us to achieve comprehensive and rapid growth in transaction amount, order volume and number of new members.
As the first toy brand to join forces with Meituan's drone business, this move is undoubtedly another breakthrough in the retail field for Toys "R" Us. At present, it is the peak of summer travel, many parent-child families and the young generation inevitably need to temporarily buy high-quality toys when they go out to play, and how to achieve this demand through takeout has become a new opportunity in the market. This move of Toys R Us not only solves the consumption pain points in travel, but also the service standard of "3 kilometers and 15 minutes "expands the consumption scene to situations with higher requirements for distribution time, such as temporary surprises, providing consumers with a convenient and novel shopping experience. Yang Man, head of the maternal and child toy category of the United States Group flash purchase, said :" With the increasing improvement of takeaway services in recent years, people's reliance on instant retail is increasing, and shopping demand is becoming more diverse, and the cooperation with Toys R Us is a good way to fill the gap in the toy industry of the United States Group drone business."
Since entering the Chinese mainland market in 2006, Toys R Us has opened more than 230 offline stores in more than 60 cities across the country, creating countless magical moments for Chinese families. Since the beginning of this year, in the face of the evolving consumer market demand, Toys "R" Us has more actively sought change, upgraded the member operation system with digital intelligence, explored digital transformation, and launched the private mall to further expand online sales channels and achieve online and offline integrated operation. In May this year, Toys "R" Us joined hands with Meituan flash shopping to officially expand instant retail business, create a new way for consumers to buy toys, and take a number of measures in parallel to enhance brand competitiveness. Regarding this involvement in drone delivery business, Mr. Raymond Burt, managing director of Toys R Us China, said :" Since the launch of Meituan in May, Toys R Us has greatly expanded the consumer base through instant retail business, and the performance has always maintained rapid growth. We believe that this increased cooperation with Meituan on drone delivery can further meet the needs of brand consumers and bring them a better consumption experience."
2023 is known as the "first year of low-altitude economy ", from the policy and market benefits make UAV business become an important part of the strategy of the United States Group, the future of the United States group will gradually establish a multi-business area, multi-route distribution network, so that drone delivery business benefit more consumers. Meituan is an important partner of Toys "R" Us, and we hope that our cooperation will bring new shopping experiences to consumers. Toys R Us will continue to embrace online and offline omni-channel opportunities to provide consumers with more high-quality toys and better services to create convenient shopping experiences and warm and unforgettable happy memories." Mr. Ramon said.
About Toys R Us China
Toys R Us Asia's vision is to inspire the imagination and growth of the next generation through the power of toys and play. The company's mission is to be the most trusted leader in the toy industry, providing quality and inspiring toys and play experiences for children and adults at heart.
The company offers families a carefully selected selection of premium local and international brands, innovative and exclusive products, engaging member loyalty programmes and in-store interactive and immersive play experiences to inspire children at every stage of their development.
Toys R Us Asia began to enter the Chinese mainland market in 2006. By July 2023, it has opened more than 230 stores in more than 60 cities, and improves consumers' shopping experience through integrated online and offline operations.
