Google reveals secrets behind bird feathers on Pixel wallpapers

2023-05-10 09:30 0

/PRCWT/Guangzhou, May 10, 2023——Have you ever wondered why Google is using bird feathers on Pixel wallpapers? The company is now explaining the reasons behind it.

Pixel 7 was one of the most anticipated smartphones of the year that landed with some spectacular features. The Pixel lineup is also awaiting the arrival of the Pixel Tablet and Pixel Fold. However, all wallpapers that Google released for Pixel 7 and probably the upcoming devices for the lineup have an interesting thing in common: bird feathers.

Unlike most official wallpapers from companies that include landscape photography, Google designers selected bird feathers as the subject of wallpapers. The Art Directors Eunyoung Park and Bronwyn Jones have now published a blog post to debunk this myth.

Why does Google use bird feathers for Pixel wallpapers?

According to their post on the Google design blog, authenticity was their aim when designing Pixel wallpapers. The bird feather was selected because it’s “relatable but inspiring.”

The designers further explain that they were attracted to the bird’s “liveliness, positivity, and daring,” which are the same qualities the Pixel brand is associated with. “Birds also felt like a natural progression from the flower wallpapers we introduced in the previous generation.” Google art directors added.

In order to capture the scenes, the Google team photographed 30 bird species with the help of experts in various domains. A bird specialist was also in the studio to make birds comfortable by feeding, singing, and communicating with them.

Finally, the photos taken were handed to a team for device testing and color enhancement. The hardware, marketing, and retail marketing teams also helped the art directors to choose the best shot for different occasions like devices, print, billboards, etc.

As a result, 12 feather shots from 12 different birds were selected as Pixel wallpapers.

Google art designers say these wallpapers can “inspire more joy around customization and self-expression.” Additionally, they can satisfy a variety of users and reflect Pixel’s customizability. The designers also promise many new and exciting things that can make Pixel devices better.

Source: Corporate press release
Keywords: Google Pixel bird
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