/ Aswen News/Sep. 02, 2022 Guangzhou -- On August 28, the Century Jinyuan Hotel Group Ruishi Brand launch conference and Ruishi Hotel Experience Day activity of Beijing Overseas Chinese Building was held in Beijing. With Mr. Lin Ming Qing, Vice President of Century Jinyuan Hotel Group, and Ms. Wu Zhaoxia, vice president of Overseas Chinese Building Beijing, jointly pressing the "Rui Shi Seal", the brand of Rui Shi was officially released, and the hotel of Beijing Overseas Chinese Building Rui Shi announced its full opening.
At the brand launch conference, Mr. Guo Rongbin, Assistant president and general manager of Product Center of Century Jinyuan Hotel Group, shared the founding process of Ruishi brand and gave an in-depth explanation of the brand concept: "Ruishi Brand is a luxury hotel brand created by Century Jinyuan Hotel Group after 20 years of hotel management. The hotel is no longer a place to stay, but a complex of lifestyle. It interacts with the local community to spread local culture and become the city's meeting room. "Ruishi brand siting landmarks or historic buildings, excavating the historical context relationship in the place, integrating Chinese aesthetics into the design, Ruishi brand will be committed to becoming a leading contemporary living art and heritage of classic food style lifestyle hotel brand.
In the special salon session, we invited Mr. Wang Jing, Chief Commercial Officer of Global Travel Information, Mr. Hu Junsong, Vice President of CCD China Hong Kong Zheng Zhong Design Office, Mr. Bao Chen, Chief director of EHL Greater China, Mr. Lin Cong, Senior consultant of Century Jinyuan Hotel Group and other industry guests, academic experts, consulting institutions, media, Gather many voices, with Ruishi brand as a reference, to discuss the rise of Chinese brand hotels and brand building.
Wisdom, meaning the inheritance of wisdom. As the best work of Century Jinyuan Hotel Group to cultivate the hotel industry, it takes shaping the Chinese luxury hotel brand as its own responsibility, inherits the Chinese hospitality enthusiasm, conveys the care of Chinese culture, and provides guests with the service experience of "harmony and elegance, Rui enjoy extraordinary". For guests who pursue a taste of life and have a global vision, Ruishi tailors modern and diversified space, overturns the fixed space concept in traditional hotels, and creates immersive living art through multi-functional and scene-oriented living space, integrating social living room, diversified dining space, art museum, living place and other concepts. To create a breakthrough in the eclectic city to the good mansion.
With the launch of the Rui Shi brand, Beijing Overseas Chinese Building Rui Shi Hotel announced the full opening. As the opening work of Ruishi brand, on the one hand shoulder the brand mission to create a Chinese brand of urban luxury hotel; On the other hand, the hotel is located in Wangfujing Business District, the core cultural and commercial area of Beijing. Adhering to the sentiment of overseas Chinese in Beijing, the hotel will play the role of cultural disseminator in the district and the block, and become a new social axis and a classic work of inheritance in Wangfujing business District.
At the same time, Rui Art Museum, as an important supporting part of Rui Shi brand, which mainly promotes contemporary art, held an art exhibition for the first time. Rui Art Museum and well-known contemporary artist Mr. Gao Xiaowu jointly held "Love of art - Gao Xiaowu Sculpture Exhibition", so that art and living space can be perfectly integrated. The exhibition will run until the end of October.
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In addition, on the day of the event, in the public space of Ruishi Hotel in Beijing, Huaqiao Building, the theme of "Ruishi essence, Great beauty in the world" was created. The interactive experience and gourmet food were concentrated in the ancient, modern and contemporary scenes of China, and the guests were able to interpret the unforgettable journey of time.
