/PRZWT/September 2, 2024 - On August 28, the much-anticipated 2024 China Fruit Show (CHINA FRUIT) opened at the New International Expo Center in Pudong, Shanghai.
At the opening ceremony, the organizers, Vice President Yu Lu of the China Food and Native Animal Import and Export Chamber of Commerce, Vice President Zhang Qingfeng of the China Fruit Distribution Association, and Mr. Xia Ruifu, Marketing Director of Eurasia and the Middle East of the Chilean Fruit Exporters Association, delivered speeches respectively. In their speeches, the three guests emphasized the importance of this exhibition and its role in promoting the development of the industry, and expressed their gratitude and expectations to the exhibitors and professional visitors.
As of 4 pm, the unique viewers on the first day of the exhibition exceeded 10,000, an increase of more than 20% over the same day last year.
China's "fruit basket project" is entering a new phase as consumer demand for fruit quality continues to rise.
It is reported that since its establishment, the China International Fruit Exhibition (CHINA FRUIT) has become an important platform for the display, exchange and trade of high-quality fruits at home and abroad.
At this year's CHINA FRUIT 2024, we are pleased to see that a large number of domestic boutique fruit brands are growing rapidly, from Dalian's domestic cherry light "Art Tree", China's own star avocado "Green Silver Avocado", to high-end fruit tomato brand "One Big", China's pineapple standard leader "Pineapple Brother", etc., all appeared at the exhibition, demonstrating the confidence and strength of China's fruit industry. The development and growth of domestic boutique fruits has also promoted the adjustment of planting structure and agricultural technology innovation of Chinese fruit farmers, and promoted the overall upgrade of the industrial chain.
In recent years, China has further deepened its opening up to the outside world and actively promoted the construction of a new open economic system. Through measures such as lowering tariff barriers, simplifying administrative approval processes, and strengthening intellectual property protection, it has created a fairer, more transparent and predictable business environment for overseas enterprises to enter the Chinese market. This year's CHINA FRUIT welcomed origin enterprises from more than 40 countries and regions, including Chile, Peru, Thailand, Vietnam, Malaysia, the Philippines, Indonesia, New Zealand, Australia, South Africa, Egypt, the United States, Canada, Ecuador, and many of them are coming to the Chinese mainland market for the first time. Recently, Malaysian fresh durian, which has just been approved to enter the Chinese market, has attracted great attention from buyers on the spot; Australian avocados made their debut in the Chinese market; the number of Chilean fruit exporters present has doubled compared with last year, further deepening the cooperation with Chinese channel providers. At the same time, the luxury lineup of Australian summer fruits, Australian fresh grapes, Ecuadorian bananas, Ecuadorian unicorn and other orchard companies gathered at the exhibition site. As more overseas high-quality fruits enter the Chinese market, it will further enrich the "fruit basket" of Chinese consumers, promote the diversified development of the market, and drive the innovation and optimization of the overall supply chain services in our country.
This year's exhibition is not only a display platform for domestic and foreign fruit enterprises, but also an exchange event for upstream and downstream service providers in the industrial chain. From the origin of fresh fruit to the channel end, from e-commerce group buying to cold chain logistics, the participation of the whole industrial chain adds more highlights to the exhibition. In addition to the main exhibition displays, there are also a series of exciting activities in the same period. For example, at the "China (International) Fruit Conference" on August 27, industry experts from all parties analyzed and discussed various aspects, including macroeconomics, fruit and food and agricultural product import and export policies, fruit retail channels, production conditions, international trade and consumption trends. On August 28th, "JD.com Fresh 10 Billion Agricultural Supplement Strategy Conference" and "Ecuador Banana and Kirin Fruit Exporters B2B Matching Meeting", as well as the upcoming "Hema Conference" on August 29th, "Shake in Source Preferred · China International Fruit Exhibition Investment Fair - Shanghai Station", "Intellectual Property Protection of Fruit and Vegetable Industry" and "The First Offline Preparatory Meeting of China Asexual Crop Breeding Alliance", as well as a series of activities such as "Jiaxing Haiguangxing Market Visit" on August 30th, will build a good platform for the participants to further deepen the field of fresh fruit and expand their business space.
The successful holding of CHINA FRUIT 2024 not only provides a stage for the global fruit industry to exchange and cooperate, but also shows the determination of China's economy to continue to open up to the outside world. We sincerely invite colleagues from the global fruit industry to come to China and gather in Shanghai to share opportunities and create a better future for the fruit industry.
