/ Chaowen News/August 26, 2022 Guangzhou -- FINDING UNICORN, a well-known Chinese fashion brand, recently announced its official entry of a new artist, AAMY, who is known for her commitment to the new era's magical girl style and pursuit of visionary expression. On August 25, looking for unicorns and artists to make another blockbuster work, launched IP AAMY's first set of fashion play products after the print art - Magic Tale series blind box, only 20000 sets limited sale. It is worth paying attention to, in the search for unicorn recently officially launched star card gameplay, as one of the second order tasks, AAMY star card's rarity and collection value is self-evident.
< b> Art and magic to protect the heart of the "soft land"For every girl "AAMY" is magic and sweet dreams, release and map the inner fantasy, to cure every girl's sweet and sour heart, give people the strength and courage to live.
AAMY's original paintings made their debut in April at the Hidden Pieces touring exhibition in Search of Unicorns, which was followed by the release of her art prints. In terms of visual style, AAMY's creation has a light pop art element, and its unique girl style has been widely loved by fans during the tour exhibition.
From the print works, the artist's creation is deeply influenced by anime, the overall sweet, soft popular style. The artist intends to return to the ancient style of the magic girl cartoon, the creation of both retro feelings and pioneer imagination, like in the complex real world with magic for every girl to open a dreamlike gap, placed their sensitive and delicate emotions.
On the one hand, artists draw various fantasy scenes with brilliant brushwork to build a unique dreamland; On the other hand, a large number of characters made of sugar and wax are created by him. He imagines "fusion" as a concrete expression of the intersection of reality and fantasy, so that every girl in the dreamland can wander freely between reality and fantasy in the state of "fusion". The world of AAMY thus constructed is rich and wonderful, and its sweet and touching healing and free and tranquil emotions are also gently protecting the softness of human heart through one piece of art.
It has to be said that artist AAMY, as a new force in the contemporary art scene that pursues dreamy girl painting style, not only looks at the emotional appeal of the new generation of young women to find a romantic literary spiritual home, but also describes softness, sweetness, gentleness and even sadness through the dream. To capture and guard the pure emotions that can be felt both intensely and briefly. This persistence and love against the current make the works have emotional resonance with people and at the same time convey the strength and courage of healing.
Explore the trend of art IP more "open way"
As AAMY's "IP guardian", looking for unicorn is good at exploring the spiritual core of each IP, and with professional publishing ability to achieve a wider range of higher quality IP artistic expression. This time looking for the unicorn to introduce the main high-end art line IP AAMY, more reflects its good at discovering the trend of art field of new artists unique vision. This limited release of AAMY's first set of fashion play products Witch's Tale series is the artist's new dream after the print art, and its limited property can better highlight the art and collection value of the first set of works.
In terms of content creation, this series takes "Witch Tale" as the creation theme, starts with candlelight, and presents a complete story line of the birth of the witch through several characters, such as Nightmare, witch apprentice, White Ghost and maiden Medusa, which contains the blessing of the awakening of the girl and the birth of magic. At the same time, the series creates a fantasy world where reality and dreams meet, and triggers the hearts of girls with magical feelings, bringing everyone back to the beautiful memories of girls' comics and arousing the imagination and resonance of "magic girls" in everyone's heart.
What is different is that the IP of AAMY was born out of art works and has stronger literary and artistic properties, while the Fairy Tale series is different from the cute children in the mainstream market. Its sweet and unique visual style is more novel and scarce. In addition, the system is a reductive design concept, showing AAMY's dreamlike girliness. It uses a large amount of gradual color change, pearlescent light and a complex process combining different materials, and its exquisite appearance and artistic texture make people's eyes shine.
Compared with printmaking, which is the main art collection value, the launch of tide play products has narrowed the distance between IP and the vast number of consumers. From two-dimensional plane to three-dimensional works, from art exhibition to tide play products, looking for unicorn is with more diversified product forms, interpret the "open way" of tide art IP.
The release of the first set of AAMY fashion play products will not only let more and more people enter the world of AAMY and feel the artistic charm of the dreamland, but also mean that as an important carrier of art and culture, fashion play can complete more pure artistic expression through more dimensions of creation, leading the contemporary people, especially the young generation, to feel the beauty of art. Send good feelings and positive energy to everyone who loves them.
As a professional IP publisher of fashion art in China, Look for Unicorn always takes "Discover the beauty of art, lead the trend of art" as its brand philosophy. It owns many popular IP's such as FARMER BOB, RiCO, Agan Agan, ShinWoo, and Zorking. The successful incubation and operation of AAMY by looking for unicorns is undoubtedly another important achievement of Aamy's adherence to consolidating the IP core, expanding the IP boundary and deepening the field of trendy art.
< P > Trend comes from art, and art draws inspiration from the trend, and only in the continuous nourishment of the trend art IP, can have the vitality through the cycle, precipitate profound deposits and influence, and more widely reach the IP spirit core consistent with the interest of users. For finding unicorns, AAMY's debut is more of an artistic way to open up a potential "soft land" to the world of hipplay. Whether it is the diversified expression of IP artistic language, or the fresh possibility of IP cross-border exploration, looking for unicorn has more imagination space, which is worth further attention and expectation.
