/ Daily News/August 26, 2022 Guangzhou -- In the process of globalization, Haier Wisdom has always adhered to the localization strategy, not only launched differentiated products according to the needs of local users, but also actively fulfilled the local social responsibility, enthusiastically participated in local public welfare activities, to show the influential and responsible brand image of the big country.
In mid-August 2022, the Hoover Foundation in the UK partnered with Box4Kids, a UK children's charity, to make rugby a reality for seriously ill children. The Hoover Foundation aims to enrich the spiritual and recreational lives of seriously ill children through this event, providing them with counseling and life support, and encouraging them to navigate challenging times in their lives. On the day of the game, the Hoover Foundation has kindly provided VIP boxes to create a comfortable viewing environment for children and ensure the best viewing experience. While watching the game, the kids received Hoover Foundation snack kits and had fun taking pictures with the game's mascots and ambassadors.On Earth Day, 22 April this year, Haier UK also announced a partnership with the Cool Earth Rainforest Programme to help protect rainforests through donations to combat the climate change crisis. On May 28, the Hoover Foundation launched a goodwill donation to raise supplies and cash for World Hunger Day. For each donation, the Hoover Foundation will add £2.50 to the original donation, which will be donated directly to the Food Bank. In addition, Haier UK also actively organizes animal protection activities, collects donations for stray animals, and makes contributions to public welfare.
In addition to continuous commitment to social welfare activities, Haier Wisdom UK has always insisted on developing itself, paying attention to the changing needs of users, constantly iterating high-quality products and smart life scenes, in order to realize the mutual benefit of the market and public welfare. Haier Wisdom UK adheres to the high-end transformation strategy, launched the Ipro7 high-end series, focusing on providing users with efficient and perfect clothing care solutions and intelligent washing scene. hOn App allows users to select a number of customized washing solutions for I-Pro 7 washing machines, and select the appropriate washing procedures for different fabrics to meet diverse and efficient laundry needs. At the same time, the "air washing" and ABT antibacterial technology carried by the washing machine can not only quickly remove wrinkles and odors on the clothes, but also the antibacterial rate of 99.8%, which can effectively remove bacteria. In addition, users can also view the laundry and drying process remotely through hOn App, and receive a drying reminder on the phone after completion.
With high-end and scene advantages, Haier UK has achieved remarkable results. Data show that Haier Zhijia washing machine market share ranked top 2 in the UK from January to July 2022. In terms of products, the sales share and sales share of wavy washing machine accounted for 72.9% and 83.8% respectively, occupying the first place in the market with absolute advantage. In terms of channels, Haier Zhijia washing machine online channel sales accounted for 19.7%, furniture and kitchen professional channel sales accounted for 24.9%, also ranked first in the market. Many "first", fully show the recognition of consumers.
< /p>With the deepening of the global layout, Haier Wisdom will continue to focus on the needs of global users to iterate the smart life scene, with the strength of science and technology to achieve high quality development, and adhere to the active implementation of corporate social responsibility, continue to build a responsible Chinese brand image, for its overseas development to open up a broader space.
