Jin Feng design reshapes the commercial space, helping the food court transform into a new life

2022-08-25 18:28 0

/ Morning News/August 25, 2022 Guangzhou -- That year, Shenyang Food Court opened at the same time as Shenyang Mixc City. As the first food court located in Mixc City, it was a landmark in the development of the Food court. On the occasion of the 10th anniversary of MixC City, Shenyang Food Tongtian Food Court has ushered in an all-round rebirth from concept to form.

With the development of The Times, the market requirements for food and beverage continue to improve, and customers have aesthetic fatigue on the traditional food court, which form can attract customers is the focus of the current food court design. The core features of the food court are diversity and convenience. On this basis, Food Tongtian put forward new requirements for the project: to change the "food court" into "food market", so that the original food court can present higher commercial value.

Jin Feng Design, a specialist in large-scale public space design in China, plans to create a fantastical and immersive food market for Food to Heaven.

Through determining the theme, building the unity of space style, the malleability of atmosphere and the exposure of market personnel, realizing the scene and emotion connection between tourists and the market, and enhancing the scene experience of the space.

The site is an arc shape with an opening at one end, and the entrance space is wide. Relying on the large depth space of the crescent shape, the space layout takes a main passage as the trunk line, and the patio at the end of the site as the landscape core. The overall image of the independent store and the block set off each other, improving the overall image of the project, but also building its integrity, and forming layers of progressive visual experience.

In terms of business form, we will strive to create a bustling "food street" by combining independent shops, open shops, snack islands and traditional food stalls. In contrast, the core food stall is placed at the end of the space, which is arranged around the central landscape, while the entrance is arranged with independent shops and open shops. The style is both distinctive and unified.

The scale of the business is smaller and more open. The unique centralized public seating area of the food court is set in the area of the theme landscape at the end of the site, which is not only the focus of the landscape but also the place where people gather. The design method creates a lively atmosphere.

As an independent food market, in order to create an immersive food space with distinct theme and full of fantasy, combined with the location of the site, Golden Maple design decided to take the tree and water, a symbol of life, as the core elements of the food court design, with the theme of "Tree in the sky". This not only represents nature, but also implies the continuous evolution and prosperity of the project, and echoes the spatial shape of the lighting patio in the project. The design language is more symbolic and abstract in the expression of the theme image, which is also based on the design aesthetics, site characteristics and relevant laws and regulations.

Finally, Jinfeng Design adopted abstract braided metal mesh frame to show the concept of "tree" in "Sky Tree". Therefore, Jinfeng Design and metal modeling manufacturers repeatedly produced 3D computer models, and finally made solid models through 3D printing and then confirmed the final shape after many modifications. The grid is broken down into rods at the factory and then assembled on site. The installation of metal grid can only be implemented after the completion of other decorative surfaces, which brings great difficulties for the site installation. The actual installation time is more than twice the planned time, and the designer has been to the site for many times to coordinate with the construction team, and the multi-party cooperation can ensure the effect can be landed.

In the whole space, a tree is set at the entrance, and a "forest" is set under the patio at the end, which echoes the form of the independent shop before the food stall in the business. "Water", as the form and concept connection between the front and back themes, makes the whole design elements more flexible and lively. First of all, a glowing Tianhe river is created on the top, which runs through the independent shop block in front, and turns into a piece of water shape at the Meiguan area to complete the tree shape, and finally forms a bustling and utopian dining space under the sun and trees under the patio.

The environment of "Tree in the sky" has been completed, but in order to pursue the perfect landing effect, the designer strives for perfection and does not miss every detail. After the research with soft clothing designers, there are big bears and gorillas in the trees. These "animals" make the whole project full of fun, and become the Internet celebrity punch point in line with modern psychology.

Throughout the whole project, from the commercial positioning, the theme story to the environment creation, the food court design process is both bold imagination and careful study of every detail, fully consider the changes of The Times and the future development of the forecast. The designer not only recreates the established space aesthetically, but also redefines it functionally, commercially and spiritually. Finally, the commercial design project presents the relationship between ideal and reality and modern business thinking.

In commercial design, Jinfeng Design has been adhering to the concept of "space creates productivity", maximizing the aesthetic significance and commercial value of interior space, and realizing the positive interaction between space and people. The business model is upgraded to break the traditional relationship among environment, nature and space so as to create a harmonious but different place order. Depending on the particularity of each project, it is designed to be a unique artistic and commercial landmark with some impact.

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The successful landing of Food Tongtian Food Market project is the witness of the strength of Jinfeng design!

Source: Corporate press release
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