/ Daily News/August 25, 2022 Guangzhou -- The rise of Generation Z has promoted the explosive growth of market consumption. Even under the normal situation of the epidemic, it remains strong resilience and has become an important supporting force for economic recovery. The Generation Z consumer group has become an important strategic resource for major brands to compete for. Xinri, as one of the most young brands in the two-wheel electric vehicle industry, in this summer, with the "Xinri lithium Carnival" season promotion activities and diversified product matrix, successfully poked in the young people's "heart", the strength of the young users consumer mind, driving the peak season sales growth!
< b> For Generation Z, "Lithium Carnival" accurately reaches young users
Different from other generations, Generation Z has a stronger sense of identity and "concept" and cares more about the interaction in the consumption process. Therefore, activities with personality, interest and experience are favored by TA; New day lithium carnival city travel is to taste the way of young people, accurate touch the needs of TA mind. In the interactive area of offline square activities, Xinri has set up interesting interactive games such as "Kick out Good lithium", "Shoot out good lithium", "Twist out good lithium" and "write down good lithium", which integrate fun and experience, attracting many young people to punch the clock.
"Kick Out good lithium" pay tribute to sonorous rose women's soccer girls, let more people participate in, understand women's soccer; "Shoot Good Lithium" implanting "Xinri automotive lithium battery" into the hearts of young consumers by way of punching a card and becoming the memory label of Xinri brand; "Twist out good lithium" with children's fun twist egg machine, in the form of a blind box to send preferential benefits, pull consumers to pay attention to the purchase of cars; "Write Good Lithium" is a dialogue with young people through tree holes.
These interactive "exchange" fun activities, not only let consumers participate in the summer fun, but also let TA they have a more intuitive understanding of the new day products, advantages of technology, help strengthen the brand impression, but also play a good "battle" for sales.
Break the boundary of the scene, both online and offline benefits sound (enjoy)
Offline activities hot opening, online live benefits enjoy. On-site consumers can participate in fun and interaction in an immersive way to win car purchase benefits, while off-site fans can also participate in a simple way to have a healing live social interaction. Famous host home help, driving the atmosphere climax one after another; The strength of the Olympic champion to help the field, to witness the new champion quality of electric vehicles, the harvest of young consumers crazy praise.
It can be said that the "double line parallel" let the new day lithium carnival has become a trend to benefit the country's gravitational field, not only let the young people get to the new day electric car product charm, enhance the TA of the new day brand identity, but also unlock the young people's preferences, hit TA they "heart"!
diversified product matrix, fully show young "fan" attitude
Generation Z has "dare to earn dare to spend", "interested members", "trendsetter" and so on diverse people set labels, and the new diversified product matrix perfectly matches the needs of TA, all the way riding to show self "fan" attitude.
New day MIKU1: Ride away lightly, towards the life you yearn for.
Retro suspension appearance with thick "Yan" coating, exude vigor and vitality, show endless youth and vitality. The unique attributes of the vehicle form different circles of labels, whether it is "appearance party" or "hardcore", or want to "make friends" or "own a group", Xinri MIKU1 can easily meet.
K5 3.0:
Equipped with Xinri self-developed X-TEC long-haul dual-core system, focusing on the two core of "kinetic energy" and "energy saving", realizing the upgrade of eight technologies, comprehensively improving kinetic energy output and reducing energy loss, enabling Xinri K5 3.0 to have a hardcore endurance of "more than 200KM per charge". The experience value is filled up by a straight line. Go beyond the attributes of "transport tools" and become friends along the way.
Q3: girls' dream car, appearance level external
Q MOE classic turtle king modeling, cream color patchwork coating and light body design, no problem hit the girls pursuit of beauty small mind, out of the street own fairy style. Intelligent car control function, travel more simple and convenient, any scene is more comfortable. Girlfriends accompany out of the street, 1 second into a blockbuster.
< /p>For Xinri electric vehicles, unlocking Generation Z means gaining the initiative in the consumer market. To achieve this goal, we not only need to have an insight into the preferences and needs of young consumers, produce more high-energy products with the right flavor TA, but also need to keep young people to carry out more communication and interaction with TA, improve the sense of identity and participation, firmly delineate the minds of young users, and finally achieve a steady increase in market share!
