/ Aswen News/August 25, 2022 Guangzhou -- With the support of big data technology, the application of scene is constantly being extended, and reading is no exception. With the fragmentation of time, the traditional way of reading is more and more restricted. How to break the reading form and ecological barrier? It is a difficult problem facing technology enterprises to broaden multi-scene reading and realize the real enjoyment of reading.
Not only the richness of "reading resources", "reading methods" are changing with each passing day, and the reading scene is more diversified. Changes in consumer demand are calling for an iterative upgrade of reading experience in the industry. Kindle, which once set off a wave of e-readers in China, announced in June this year that it would gradually withdraw from the Chinese market. The poor experience brought by the closed hardware and ecology of its products was once a pain point for consumers to ridicule. Digital reading has become the trend of The Times, all walks of life are actively exploring the new form of digital reading. Arashi BOOX, as a global high-tech enterprise focusing on e-reading for 14 years, led readers into the era of reading 3.0 at the Arashi BOOX reading strategy upgrade and Tab8 new product release conference on August 16th, and released the new product Arashi BOOX quick brush reading tablet Tab8. In the way of reading, reading experience, reading content richness and other aspects to achieve breakthroughs. Once upon a time, holding a good "book", enjoy the fun of reading has long been not limited to paper or electronic screen, can meet the user's demand for massive reading resources and portability, Create a good companion for reading and become a good reader. In the process of reading, get "clear", "smooth", "speed", "balanced" reading experience; In terms of reading content, wechat Book, Get, Jingdong Bookstore, B station comics, KaDa stories and other content apps are inclusive. In the reading system, it can automatically save and record reading habits, and intelligently adjust the appearance and feeling of reading interface, which are the new pursuit of people for reading experience at present. Look back, from paper reading to electronic readers, such as the Kindle, which digitized paper books...... In the past, readers often had problems such as low-end hardware, ecological closure, content closure, delay and so on, which not only led to problems in the acquisition of content and information, but also unsatisfactory product experience. However, we need to see that the replacement of "deep reading tools" more represents the continuous upgrading of "good readers" demand for reading experience. In order to let more people enjoy the new experience of "reading tablet", break the boundary of reading, from hardware ecology, software ecology to content ecology, unlock more reading scenes for consumers, and promote the development of digital reading industry, Arashi BOOX formally proposed the 3.0 era of reading, which aims to be based on the powerful reading system of Arashi BOOX. It can realize various scenes and various contents without boundary reading. How does Aragonite BOOX reconstruct the whole scene of reading and open the era of reading 3.0? "What people read, how they read it and how they read it are changing like never before. This requires e-reading to create a reading way that conforms to The Times and faces the future, which is the "whole scene reading" we put forward. It is no longer just to meet the single reading needs, but to enable users to complete what they want to do in various scenarios, such as study, office, going out, leisure, travel, etc., focusing on knowledge acquisition, basic office needs." Aragonite BOOX CEO Dan Yuting explained at the press conference. Focus on the brand positioning of full-scene reading. In the "opening 3.0 era of reading" -- the reading strategy upgrade of Arashi BOOX and the release of Tab8 new products, Arashi BOOX also cooperated with APP, Yuan Tai Technology and Qualcomm to build a full-scene reading ecological alliance, linking hardware ecology, software ecology and content ecology. Accelerate the deep integration of industries and unlock more reading scenarios for consumers. > Not only is this new reading strategy being announced, Arashi BOOX is also launching its new Tab8 tablet. It is understood that Tab8 is a new product and departure work of Arashi BOOX seeking breakthrough with scientific and technological innovation, upgrading from "ink screen reader" to reading tablet, truly realizing fast brush reading and bringing better whole scene reading experience for consumers. In terms of "look", Tab8 makes innovative improvements to the core three-layer screen module that affects the display. "First, we used a new nanocrystalline etching process for the outermost toughened glass panel, which achieved a transmittance of 93% and a clear display. Secondly, the touch screen module has also been upgraded with a new highly sensitive touch technology. The innovative design of the ultra-thin film layer structure is 50% thinner than the traditional touch film layer, and the double-sided wire walking improves the sensitivity by 30%. The touch response is more timely and the reading experience has been greatly improved. Finally, the front optical guide module is redesigned, and the common 0.47mm light guide layer is reduced to 0.25mm, further narrowing the distance between text and human eyes, and bringing better reading experience on paper." Aragonite BOOX vice president Lufee introduced. In terms of "speed", Tab8 also performs well. The machine has achieved a breakthrough in both software and hardware, bringing a fast refresh experience. In terms of hardware, Arashi has added a separate graphics chip to the Tab8 for the first time, which can refresh 50% faster than traditional readers. In terms of software, Aragonite self-developed BSR fast brush algorithm, can effectively improve the refresh speed of the ink screen, bring silky smooth reading experience. In terms of "industrial structure", as a global high-tech brand focusing on e-ink products and services in the industry, Aragonite BOOX has both performance and appearance level online, and is committed to looking for high-quality content resources and high-quality content partners for millions of users in terms of industrial planning; Better hardware product support, software capabilities, and services for content partners. In terms of industrial chain layout, Aragonite BOOX relies on the "online + offline" open cooperation mode to complete customized cooperation and services. In the past, electronic readers represented by Kindle drove the transformation from traditional paper reading to electronic reading. Now, the 3.0 full-scene reading era opened by Arashi BOOX will lead the development of digital reading industry again, so that more people can enjoy the new experience of "reading tablet" and break the boundary of reading. In the future, Aragonite BOOX will also uphold the original intention, actively lead the technological innovation of the industry, for consumers committed to bring users more practical and fashionable reading products, fashion, technology, taste, continue to lead the new trend of high-tech reading.
