/ August 24, 2022 Guangzhou -- Recently, digital technology and traditional culture have become increasingly integrated across borders. At the 2022 China International Intelligent Industry Expo, which opened on Aug 22, a number of IP co-creation cooperation projects were unveiled. Among them, the card competitive game "Hero Kill" owned by Tencent Photon and Chongqing Dazu Stone Carvings have been linked to release a joint documentary to jointly tell the story of Dazu stone carvings with IP.
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Dazu Stone carvings is the general term for all stone carvings in Dazu District, Chongqing. Up to now, there are 75 stone carvings with more than 50,000 statues announced as protection units, of which Beishan, Baoding Mountain, Nanshan Mountain, Shimen Mountain and Shizhuan Mountain stone carvings are the most distinctive. The statue was first built in the early Tang Dynasty, went through the late Tang and five dynasties, and flourished in the two Song Dynasties. It is the last monument in the history of grotto art in the world, representing the highest level of grotto art in the world from the 9th to the 13th century. In 1999, the Dazu Stone Carving was inscribed on the UNESCO World Heritage List.
In this Dazu IP co-creation version, the mobile game "Hero Kill" has designed 15 level challenges around the background story of "Five mountains". Through the background of the level, the dialogue of NPCS (non-player characters), and more, players can understand the history of the construction of Dazu Stone Carvings across several dynasties. The game synchronously creates the digital images of five stone carving guardian heroes, such as Wei Junjing and Zhao Zhifeng, and presents the legendary stories of these stone carving craftsmen in the story of the game.
In addition, the art team of "Hero Kill" mobile game created 14 hand-painted background pictures based on stone carvings and Dazu style, using more vivid digital content forms, to present the magnificent cliff landscape of Dazu stone carvings and exquisite stone carving art.
Zhang Jun, the game producer of Hero Kill, said that the creative team went to Dazu Stone carvings for field work four times to learn the historical knowledge of Dazu stone carvings and understand the stone sculpture craft. At the same time, experts from Dazu Stone Carvings Research Institute were invited to deeply participate in the design of gameplay, and strictly control the content and way of presenting the historical story of Dazu Stone carvings construction.
IP co-creation, let the stone carving culture continue
Mi Defang, director of Dazu Stone Carving Research Center, Dazu Stone Carving Research Institute, said that through content co-creation and digitization, this time, Dazu Stone Carving and the mobile game Hero Kill tell the story of Dazu Stone Carving, and build a new image of Dazu Stone carving among young people. So that more young people can know Dazu this treasure house of stone carving art. "The protection and inheritance of the stone carving culture needs more young people to join in, so that the stone carving culture and stories will continue." "Said Midfang.
According to the introduction, the new cultural and creative cooperation content will be online in early September. Zhang Jun said that "live" in the form of numbers is building a bridge for the protection and inheritance of culture in the new era. The cooperation between "Hero Kill" mobile game and Dazu Stone Carvings Research Institute is an innovative practice based on this concept. "I hope that in the future, we and players can contribute to historical preservation and cultural inheritance through more innovative ways." Zhang Jun said.
At the event of China Cultural and Natural Heritage Day in Sichuan and Chongqing, Publicity Department of the CPC Dazu District Committee, Dazu Stone Carvings Research Institute and Chongqing Luhai International Communication Foundation signed a strategic cooperation framework agreement with Tencent. Tencent's Photonics "Hero Kill" project will activate Dazu Stone Carvings through cutting-edge technologies and digital content products. Let the fine stone carvings speak. < / p > < p > < b > + culture science and technology, the future promising < / b > < / p > < p > "difference" plan clearly put forward "implement the strategy of digital culture industry". Opinions on Promoting the Implementation of National Culture Digitization Strategy clearly put forward that we should vigorously develop new digital cultural experience integrating online and offline as well as online presence. Based on the accumulated technical capabilities of rendering and modeling, the game industry provides a broad space for the online display, inheritance and protection of cultural heritage.
A data released by the institute shows that nearly 90% of young people have strong interest in traditional culture, and 80% of them learn about traditional culture through the Internet. The transmission and inheritance of traditional culture increasingly rely on digital channels. In this context, more and more cultural institutions and scientific research institutions, Internet enterprises to carry out in-depth cooperation, promote the organic combination of cutting-edge digital technology and ancient. < /p>Experts say that the flexible use of new technologies to launch different forms of cultural heritage products, such as music, games, animation, film and television series, can not only continuously improve the level of cultural services, better meet people's spiritual and cultural needs, but also enhance the appeal of cultural heritage, communication power, influence.
