/ Aswen News/August 24, 2022 Guangzhou -- On the evening of August 22, Beijing Worth Buying Technology Co., LTD officially released its 2022 semi-annual report. During the reporting period, Worth Buying Technology achieved operating revenue of 60,475,200 yuan and net profit of 20.199 million yuan attributable to shareholders of listed companies. Among them, "What's Worth Buying", as the main business, achieved operating income of 44,5229,200 yuan, accounting for 73.41% of the overall revenue of Worth buying technology.
Consumption was affected to some extent in the first half of 2022 due to the spread of the epidemic in China. Worth Buying Technology unswervingly promotes the transformation and upgrading of corporate strategy, "What is Worth Buying" continues to maintain steady development, showing the unique competitiveness and development resilience of a consumer content community, and this also strongly supports the active exploration of Worth Buying technology in a number of innovative businesses, in order to grasp the new development opportunities brought by the rapid changes in the consumer market and content industry.
< b> Stable development of main businessOver the past 10 years, based on the continuous accumulation of consumption content, marketing services and consumption data, "What's worth buying" has not only become a trusted consumer advice and consumer decision-making tool, but also become an important channel for many e-commerce and brand owners to gain users and expand brand influence.
In the first half of 2022, under the guidance of the company's new 10-year strategic development, based on the new concepts, new solutions and new values of the future consumption world, Buy Worth Technology has carried out a strategic upgrade of the "What's worth buying" brand, to strengthen the brand cognition of "What's worth Buying" in the minds of users and the differentiated market competition positioning. Provide irreplaceable value for users; By building an "open" ecology, establishing a "cooperative" mechanism and encouraging the spirit of "altruism"; To build an "efficient" decision-making platform, create a "product force" that is easy to use, useful, easy to use and useful to use, provide users with a sense of certainty and happiness of consumption decisions, and strive to become a scientific consumption platform loved by users.
This "science consumption platform" is based on good content creators. In the value system upgrade at the same time, "What is worth buying" more through the consumption of hot spots to create activities and columns, launched to support creators, incentives and incubation plans, continue to improve the user's enthusiasm for content creation, so that the "What is worth buying" website content release continues to maintain a rapid growth. In the first half of 2022, the release volume of "What's worth buying" was 9,716,400, up 49.72% year-on-year; Among them, user contributed content (UGC) accounts for 72.71%.
A healthy content ecosystem is driving the continuous growth of "what's worth buying" users. In the first half of 2022, the average monthly active users of "What's worth Buying" reached 3,6814,300, up 7.42% year-on-year. As of June 30, 2022, the number of registered users on the platform reached 24.4151 million, with a year-on-year growth of 32.52%; The number of mobile App activations was 61,032,700, up 16.43% year on year.
With the continuous improvement of user experience, the commercialization efficiency of "What's worth buying" is also steadily improving. In the first half of 2022, "What's Worth Buying" and its corresponding mobile apps confirmed GMV of 10.247 billion yuan, and completed a total of 78,687,500 orders.
comprehensive content innovation < p>
Since 2021, in the face of the great changes in the online content ecology and the changing needs of consumers, Buy technology adheres to the consumer content as the core, and focuses on the three core capabilities of content, service and data. With the goal of "continuously improving the connection efficiency between e-commerce/brand owners (B end) and users (C end)", we constantly and actively explore business innovation opportunities.
In the field of consumer content, in the first half of 2022, "What's worth Buying" incubated a number of subsectors, created a number of new IP, such as "public test", "treasure video", "from beginners to experts", launched the "Good Things Institute", "national disclosure season", "2022 Mid treasure content reward" and other important activities. It not only effectively improves the activity of creators and content quality, but also provides the majority of users with rich and comprehensive consumption decision information, which is highly recognized by "value friends".
Outside of the "What's worth buying" website, in order to serve more users' consumption decision-making scenarios on other platforms across the network, Buy Worth Technology is continuously laying out consumer MCN business. In the first half of 2022, more than 150 accounts were incubated and operated by Worth Buy Technology based on external traffic systems such as Douyin, Kuaishou, B Station and Xiaohongshu, covering more than 20 vertical categories, with more than 35 million fans and more than 5.2 billion videos played.
With the advent of web3.0 era, for the new content ecology of "meta-universe", Worth Buying Technology has started to actively layout related business since the end of 2021. At present, Worth Buy Technology has reached cooperation with many mainstream digital collection publishing platforms, such as Xinhua News Agency's Time collection platform and Ali Whale Exploration. In the first half of 2022, it successfully published two digital collections, "Zhaojun Out of Cizhou Kiln" and "Hainan Daily" Commemorative issue of the founding of Hainan Province. In June 2022, Worth Buying Technology also jointly launched China's first "Culture and Tourism meta-space Laboratory" together with cultural travel industry celebrities and meta-space strength enterprises, in order to promote the integrated innovation of meta-space frontier digital technology and the deep integration of cultural tourism technology.
In addition, in July 2022, the "Huaxia Style Museum" created by Worth Buying Technology made an amazing debut in the second Consumer Goods Expo. By integrating offline and online, it presented the collective business card of "Huaxia Style Museum" to the world, helping outstanding domestic brands to break through the wall on the platform of the Consumer Goods Expo. "Worth buying technology to help more than 30 boutique domestic brands landing at the Consumer Expo" has therefore become the focus of the industry. In the future, Worth buying technology will continue to build "Huaxia Style" IP, explore more forms of "Huaxia style" to systematically help the rise of domestic brands.
Continuous improvement of service capability
In the field of marketing service, Worth Buying Technology has gradually established its own competitive advantages in their respective fields with the layout of "full link service matching commodity and media" and "agent operation service" since 2021.
Among them, the buy-worthy technology subsidiary Xingluo, which is responsible for "full-link service of commodity and media matching", has served more than 12,000 merchants, cooperated with nearly 3,000 talents, and placed nearly 20 million orders in the first half of 2022. Meanwhile, Xingluo and Xingwei, both worth buying technology subsidiaries responsible for "agent operation service", helped customers achieve a great growth in business during the reporting period. Xingluo was also successfully selected as "2022 Douyin E-commerce Annual Marketing Force Brand Service Provider".
In the field of consumer data, in addition to continuously improving the efficiency of search and recommendation distribution on the "What's Worth Buying" platform, Buy Worth Technology has been actively exploring the export of consumer data products and services. At present, it has carried out reporting services for brand owners, data monitoring and analysis services for government, goods value monitoring and evaluation services for supply chain finance and a variety of platform products. In addition, Worth Buying Technology is also committed to using index products and services to provide overall solutions for increasing the influence of various industry players, including strategic planning, industry research, index co-construction, audience research, public opinion insight, marketing communication and other business services.
With the continuous consolidation of the main business and the continuous expansion of the innovative business, the professional service of Worth Buying technology to users and customers is expanding from "what's worth buying" to the whole network and the whole domain, and constantly covering every cycle stage, every service mode, every traffic field of their needs.
< P > Technology is worth buying: In the era of stock game, facing the complex and severe external environment, the company will unswervingly continue to promote the transformation and upgrading of corporate strategy. On the basis of adhering to the consumer content as the core, the company will deepen the layout of the three core business segments of consumer content, marketing services and consumer data, and promote the company to become based on the consumer industry and the content industry. A diversified company offering a variety of products and services to users and customers.
