/ Aswen News/August 22, 2022 Guangzhou -- The 6th Kirin International Creative Festival and Award Ceremony hosted by Kirin International Creative Festival was held at Intercontinental Jing 'an Hotel in Shanghai on August 19, 2022. As a professional Brand Marketing award for the Greater China and Asia Pacific regions, the Kirin China Brand Marketing Awards has been focused on industry trends since its inception and aims to recognize and recognize organizations and companies with outstanding work in the field of brand marketing.
In this review, Feng Nest Interactive Media stood out from many companies and cases by virtue of three cases: "Quality Life in CHALI Tea" 2022CHALI tea integrated marketing case, "Have the Energy to Release the Horse" 2021 War Horse scene marketing case, and Coca-Cola New product experience marketing case. Won the 2022 Kirin International Advertising Award, silver Award and bronze Award.
During the marketing node of "cold bubble season" from April to August 2022, CHALI will continue to cooperate with Fengchao Mutual Media, aiming at the target audience of campus, office buildings and community residential scenes for launching cooperation:
1. By virtue of the scene advantage of "brand cabinet stickers" deep into the community, vertical campus, residential, office scene (point)+ national cabinet machine (surface) publicity.
2. Select the scenes of universities, office buildings and residential buildings in key cities, and carry out the surprise interaction of vertical scenes through the experiential marketing of "sample with package".
3. Insert the private domain public account guide powder activity into the payment scene of Fengchao. On the overdue pick-up page, you can take free items from the public account of Cha-li for accurate diversion and accurate increase of powder.
Energy vitamin drink brand War Horse strongly put into Fengchao mutual media, just because of its resource advantage of vertical scene population cultivation:
1. Go deep into the factory, and cover widely. Fengchao mutual media has long laid out blue-collar scene factory resources, including Shenzhen, Dongguan, Suzhou, Wuhan and other key manufacturing towns. Multi-point advantage, fully integrated into the blue-collar crowd life scene, high advertising contact, help the brand owner accurate delivery, efficient reach.
2, in-depth campus, interactive experience. As an outdoor media with strong exposure to a large area in the campus, it can contact with students in a zero distance. Through the combination of online and offline resources + experiential marketing, the brand can be helped to enter the campus, cultivate target consumers and enhance brand influence.
From January to June 2022, Coca-Cola chose the combination of "brand cabinet sticker + sample with package" for many times, through multi-scene marketing in office buildings, campuses and communities, playing a combination of brand exposure + experience marketing, transmitting product information to Generation Z, and solving the problem of new beverage trial.
1. Label the crowd and scene through Fengchao intelligent cabinet, and configure different advertising screens. In order to better help the brand seize the increment of marketing nodes, Fengchao mutual media innovatively integrates brand display activities and special cabinet stickers, attracting young people throughout the whole event through the immersive experience of good-looking, fun, interactive and communication.
2. Cooperate with important marketing nodes of the brand, start with product experience, connect users seamlessly through online communication + offline experience, and open up the closed loop of "marketing - trial".
This time won three awards of Kirin International Advertising Awards, is the industry's recognition of Feng Nest mutual media in marketing creative effect. Fengchao Interactive Media is a new media platform with intelligent express cabinet as the entry point. By virtue of its data advantages and product research and development ability in the express industry, it has derived a media resource matrix covering online multi-channel transformation, offline multi-level brand exposure and the integration of various interactive ways, providing advertisers with integrated services of scene marketing, link marketing and user precision marketing.
Relying on the carrier of Fengchao intelligent cabinet, the development of Fengchao mutual media largely benefits from the scene advantage of being an "outdoor media" that runs through the track of daily behavior, the touch advantage of strong scene attention capture, etc., which can strongly expose advertising information and seize the minds of consumers. When the win-win marketing strategy of quality and efficiency has become a consensus, Fengchao mutual media provides brand owners with offline media digitization, precision delivery and operation, and three-dimensional marketing channel solutions based on LBS technology monitoring and effect evaluation, and gradually becomes a media company favored by brand advertisers.
In addition, under the background of younger users, consumers love to embrace changes, emphasize the need for customization, and put forward higher requirements for outdoor advertising. Throughout the excellent cooperation cases of Fengchao mutual media, there is a common feature, that is, through identifying the key communication means that may reach most of the target audience, create advertising content that can promote transformation, so that the product and users have real contact, bring users different brand experience, in order to activate the brand vitality, let the brand into the public opinion, form a wide range of discussion.
From advertising information touch to blind box surprise distribution, from online help collection to offline flash mob activity...... Fengchao Mutual media's marketing method is good at integrating online and offline resources, breaking multi-dimensional scenes one by one, seizing scene traffic in an all-round way, creating interactive experience for users, passing brand attitude, and promoting the continuous development of outdoor media towards scene, precision, digital and interactive.
In the future, Fengnest will continue to deepen the solution of the last kilometer, to provide consumers with the whole scene, the whole time end community services. Through the collection of big data of intelligent cabinet, it can better meet the needs of users, make continuous breakthroughs in the aspects of strategy, innovation and effectiveness, and form an effective closed loop of user interaction.
