/ Chaowen News/August 22, 2022 GUANGZHOU -- "Mojin of Baichuan Civilization", the first program of the "Baichuan Variety Show Season", comes to a close today. After just two episodes, the popularity of various topics has skyrocketed on various platforms. Up to now, the total exposure of the program on the whole network has reached 4.52 billion yuan, winning 58 hot spots. The total playback of related compilations has reached 200 million yuan, and the interactive volume has exceeded 15 million. The show also caused a hot discussion on the Internet with "Da Zhang Wei's genes are homophonic terriers" and "Variety show mouth for Da Zhang Wei and Wang Zijian". After the broadcast is the second sub-program of "All Rivers Variety Season" "all rivers can tease town", a variety tour of decompression and healing is about to open the curtain.
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< P >< P > For two episodes, the show has been playing a different game of "Mojin Mojin", the story of a future world on a ship powered by a tacit understanding of the soul. The captain of the incarnation of the big Zhang Wei decided to use guessing game to consider everyone's tacit understanding, and then solve the problem of insufficient energy supply spacecraft. "Skip star" people are divided into two teams, led by Zhuo Xianren (Tan Zhuo) led by the Xuanwu team and since bachelor (Wang Zijian) led by the green dragon team pairwise PK. The "tacit understanding of the soul" was tested through several rounds of difficult links, such as 6-word race, two-syllable, 60-second quick guess, etc. The tense and exciting guess also kept the scene atmosphere boiling. In addition, as the show continues to go out of the loop, each major contestant's contribution to the scene has never stopped.
From the first issue of the tacit twin sisters, in the two-syllable section of the big kill, one description, the other easy to understand, directly kill the opponent in a word. In the second episode, the werewolf killer Black, who made us laugh "the harder we work, the more sad we feel", was so excited in the quick-guess segment in 60S that her mouth twitched and her voice broke wildly, which broke the slowest record in two episodes.
Two episodes of the program, or the combination of high IQ and excellent grades, or the cross-border couple to renew the relationship, or the best brain chemistry partners...... All brought knowledge and happiness to everyone. Netizens said online one after another: "I have never paid attention to this kind of cultural variety show before. I feel quite good. "At first, I didn't know it was a variety show about guessing games. The more I looked back, the better it was.
In addition to the contestants, Da Zhang Wei and Wang Zijian are also very good material, in the show to debate each other and laugh a lot of netizens, "variety mouth for" Da Zhang Wei in the show is worthy of the meme king, always have some unexpected remarks, "life is not easy, can blame others, don't blame yourself", "temporary failure is OK, there will be more failures, just get used to it". And Wang Zijian love and kill each other is also a big point of view, two wise little brains meet together, say and do are extremely valuable, which triggered a wonderful debate about "learning and happiness are opposite". < / p > < p > < b > immersive experience the blessing power culture variety comprehensive upgrade < / b > < / p > < p > the bacc the tactic of civilization as the head of the bacc the season variety value of program, its novelty and innovation, also got quite a few media recognition: rolling in the content of the fresh water, can awaken variety market vitality inovance into the sea. In recent years, the fierce competition of Chinese cultural programs has become increasingly close. The seemingly "minority" types have already completed the popularization path, and the audience's aesthetic taste and spiritual needs are more critical. The two episodes of Mojin Mojin Civilization break the mode of cultural variety shows in the past, and integrate diversified content into them to guide the audience to watch them immersed.
< P > The novel Mojin, a Hundred Rivers Civilization, has won the favor of a large number of young people, with netizens saying: "It is too exciting to watch." Early in the previous media viewing meeting, the program's chief director Guan Zhengwen said that he has been shooting "slow content", this time hope to do something different, but in the final analysis, still hope to bring you laughter: "the current external environment can be said that life is not easy, I hope to make a contrast. The laughter of the audience is my greatest comfort, and it is my original intention to bring laughter to everyone."
With this as its original intention, the program combines science fiction and immersive experience with the traditional program of "guessing words" to bring out the new, break through the dull and stereotypical cultural programs in the past, and bring more happiness to the audience. On the basis of the core of the variety show, let the cultural influence and resonance occur naturally. Therefore, the future state of cultural programs may need to make "culture" itself appear in a more hidden posture. Rich elements and diversified perspectives are not only auxiliary tools for education, but also organic parts of stories, which may be the important direction of future cultural programs.
The second series of "Sichuan Variety Season", which focuses on "contemporary pressure", will be released on August 26. "Deng Ziqi said that it is easier to have a concert than to be social", "soul dancer Liu Wei was embarrassed by herself"... CAI Ming, Wang Yaoqing, Deng Ziqi, Bai Juigang and other guests will bring what famous scenes? Tune in for next Friday's episode of "A Hundred Rivers."
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"Baichuan Variety Show Season" is produced by Douyin, co-produced by Beijing Satellite TV, Henan Satellite TV and Jiangsu Satellite TV, named by Junlebao Xiao Lu Ban Children's milk Powder and co-sponsored by Libang. The first program "Mojin Baichuan Civilization" (2) has been released on Friday, August 19th, 12th: It will be launched on Douyin at 20:20 on Friday on Beijing Satellite TV and 20:50 on Sunday on Henan Satellite TV. Watermelon Video, Fresh time TV, Toutiao, Douyin Volcano Edition, Douyin Speed Edition and other major platforms will be launched successively.
