/ Aswen News/August 22, 2022 Guangzhou - On August 18, 2022, the Autumn New product Release Conference and distributor Conference was held in Hangzhou. Ms. Wan Liyun, general manager of Soft Decoration Division of Red Star Macalline Home FurnishGroup, was invited to participate in the event. At the meeting, Liu Jianlong, general manager of curtain boutique marketing, signed a war alliance cooperation agreement with Red Star Macalline as a representative, which marked the formal establishment of long-term win-win war alliance partnership between the two sides, but also means the comprehensive upgrade and in-depth cooperation between the two sides.
As a well-known diversified high-end home building materials store in China, Red Star Macalline is positioned in the middle and high end, and its target customers are the middle and high end customer groups. This is in line with 28 years of deep farming curtain industry, committed to the production of high-end quality curtain business strategy. Red Star Macalline in the selection of war alliance partners, has very strict requirements. And in recent years, whether in brand marketing, product innovation and channel enabling, like a fish has a very bright performance, fully in line with the Red Star Macalline selection of strategic cooperation brand high standards. This cooperation with Red Star Macalline is not only the resource combination of both parties, but also the recognition of Red Star Macalline to the brand strength and product quality of Red Star Macalline.Join hands to seek common development < p>
< p> Help brand voice and sales new growth < p>< P >< P > As a well-known high-end home furnishments store in China, Red Star Macalline through a large amount of marketing resources investment, integration of online and offline quality media channels, to achieve accurate reach of the whole range of consumers, So as to provide a better platform for the head and quality household brands. It is reported that in the next two years, Red Star Macalline will also build 100 soft decoration furnishings, 30 of which will be more than 10,000 square meters, together to form the first platform of China's overall soft decoration solution.
With the increase of per capita disposable income year by year, the trend of consumption upgrading becomes more and more obvious. Consumers pay more attention to the living environment, and the consumption expenditure on residential decoration keeps a high growth rate every year. The pursuit of more healthy and comfortable living experience drives the development of soft decoration industry, and the soft decoration industry ushered in a new round of tuyair. In the face of trillion-yuan soft outfit market, the global soft outfit brand manufacturers and dealers in the forefront of the industry ushered in unprecedented new opportunities for development. In the conference, Red Star Macalline soft outfit Division general manager Wan Liyun said: "In the future, Red Star Macalline will be in brand promotion, store management, customer service and other aspects of Inushi to provide high-quality platform services, but also to help Inushi connect with more high-quality high-end home channel resources, from the user side and the dealer side of the two-way mining new growth point!"For the fish in water, the choice of Red Star Macalline to join hands with the signing of war alliance cooperation is also the inevitable choice to meet their own development needs. In the future, with the help of the high quality online and offline traffic and resources of Red Star Macalline platform, the brand can be further promoted and more support can be provided for its layout of high-end user market. Liu Jianlong, general manager of curtain boutique marketing, said in an interview: "The implementation of cooperation with Red Star Macalline war alliance can help dealers around the Ruyu to strive for the maximum resources and convenience, help the brand volume and sales growth, into the fast lane of rapid development."
Resource integration, strong collaboration
Lead soft decoration home consumption experience upgrade
< P > Under the background of the continuous upgrading of health home consumption demand, like a fish in water, also always pay attention to the product iteration in response to consumer demand. As early as June this year, it fits the current consumption trend of "big health", and the world launched the guardian series of silver ion antibacterial curtain, which builds a strong health barrier for Chinese home health. After the product was launched, it was sought after and loved by the majority of consumers, and brought significant performance improvement for the major stores in the country. The launch of Guardian series antibacterial curtains fills the blank of antibacterial products in the curtain market and sets off an "antibacterial revolution" in the curtain industry.
In this autumn new product launch, like a duck in a duck's water also brought a new upgrade to meet the trend and push - guardian series silver ion antibacterial curtain new product. This new product release, together with Red Star Macalline, is bound to bring consumers more healthy, high-quality curtains, to achieve a comprehensive upgrade of consumers' healthy home life.
< /p>< /p>With the advantage of external platform resources to expand marketing channels, improve the sales network, is the current traditional soft installation enterprises facing the huge market incremental space of transformation and upgrading of the new choice. As a leading enterprise in the curtain industry, through continuous brand upgrading, process innovation and marketing capabilities, the enterprise has always been in the industry benchmark position. This strong collaboration with Red Star Macalline is bound to help the company continue to outperform the market and achieve a promising future with the help of online and offline resource integration and in-depth operation.
