Zhejiang Satellite TV "food" eight thousand miles of hardcore exploration of magic Jiuzhai, boost the development of cultural tourism industry

2022-08-23 11:55 0

/ Aswuntong/August 22, 2022 GUANGZHOU -- The third episode of "Food", a food mystery variety show titled by Wusu Beer, was aired on Zhejiang TV at 22:00 on August 19. "Food" million food exploration train this period stops in the world famous fairyland, the fairy tale world Jiuzhaigou, this "food" million brothers tasted noodles, walnut steamed bun, Tibetan fragrant pig, taro cake and other special food, experienced the white horse people's traditional welcome ceremony Nanping tune and? Dance, also went to Jiuzhaigou beautiful five flower Sea, Pearl Beach. In such a rich and colorful hardcore journey, guests immerse themselves in the local culture and projects, the program is full of interesting!

Hardcore experience, innovative variety show upgrade

< P > As a food travel variety show, in addition to the reasoning and mystery segment is very innovative, compared with other programs in the game segment, "Food" Eight thousand Li "every challenge is very hardcore, The brothers really participated in the labor process and did not care about sweating. In the first two episodes of the program, the brothers of "Food" went "up the mountain and down the sea" to experience flying lada rock climbing, ancient method of oil extraction and other projects, challenging the courage and physical limits. And this time the first stop of the guest group came to the mysterious Baima Tibetan village, the beginning to accept a hardcore challenge - ink festival. The six guests in the cheerful Guozhuang was wiped into "little black face", but everyone was fully immersed in the strong festival atmosphere, enjoying the enthusiasm of the white Horse people. In the mountain cross-country section, the complicated and rugged terrain did not make the "Food" Wan brothers afraid to stop, but directly ignited their enthusiasm for competition, and everyone was eager to try, want to compete. Not only did he try to drive a mountain buggy by himself, but he also successfully completed the additional task of carrying water. It can be said that "Food" is the "core by strength" perfect throughout the whole program, not only set a variety of core projects, the guests are real and unaffected, always maintain a positive attitude of not afraid of difficulties, the courage to fight, this kind of setbacks more brave, blood forward of the core attitude also added to the program a lot of points.

"Food" as the first food travel mystery variety show, the mystery link into the guests' real experience, each link is full of challenges and fun, and the program group in the continuous upgrade mode and gameplay, so that the guests are too busy. For example, at the beginning of the show, when the guests were immersed in the traditional welcome ceremony of the White Horse, the first answer was prepared by the show's team and caught them off guard. After a round of puzzles, the guests began to be on their guard, because this is not a simple travel food variety show, but requires brain reasoning to complete tasks. In addition, this program also invited the flying guest Fei Qinyuan, formed two teams for a big competition, with foreign aid to join the "food" million brothers is playing the spirit of 120,000, interest and watch can be said to be constantly upgraded.

< b> More than green, "food" ten thousand brothers explore the magic of Jiuzhaigou

Jiuzhaigou County belongs to the Aba Tibetan and Qiang Autonomous Prefecture in Sichuan province, here the cultural complex, picturesque landscape. In this programme, the "Food" brothers visit the ancient mysterious village of Baima and experience a unique intangible cultural heritage. Dance, Tibetan folk songs and ink painting festival, and tasted the crispy skin, the inside of the tender and juicy roast Tibetan pig, the guests were full of praise.

"Jiuzhai return do not see the water" here "food" million brothers here to see its beauty and magic: in the same waters, but has a yellow, dark green, dark blue, navy blue different colors, the bottom of the lake and a cluster of brilliant "coral", and many free play fish, in the sun, let people forget to return. It was also the setting of the 86 version of Journey to the West. Here the Brothers also paid tribute to the classics and experienced a role-playing scene in real life.

The special feature of "Food" lies in that each time they arrive in a city, the celebrity guest group will experience the local characteristic culture and industry in depth, and then introduce the local culture in detail. In this issue, the "Food" Wan brothers in the happy experience to popularize the non-inherited culture "Nanping music", "? Dance ", "Tibetan folk songs". The program shows Baima people's versatility and enthusiasm, and spare no effort to present some urgently needed intangible cultural heritage skills to the audience, effectively promoting the development and inheritance of local intangible cultural heritage.

The road to common prosperity effectively promotes the development of local industries

< P > There is only one Jiuzhaigou in the world, there is not only one Jiuzhaigou in Jiuzhaigou! Jiuzhaigou Scenic Area is named for the nine Tibetan stockades in the scenic area, which is a world-renowned natural heritage site. There are also 1 5A national tourist attraction, 2 4A national tourist attraction and 2 3A national tourist attraction. At the same time, the wonderful Jiuzhaigou is more than that. In recent years, in order to further promote the integrated development of sports and tourism in Aba Prefecture, a new pattern of all-region tourism has been constructed under the joint promotion of the state and local. For example, in this program, apart from enjoying the beautiful scenery of Jiuzhaigou, the "Food" brothers also visited the mysterious Baima Tibetan Village and experienced the hardcore and exciting mountain and cross-country. These projects have greatly improved the enjoyment of local experience and tourism service level, and also promoted the employment and income of the people.

The road to common prosperity in Jiuzhaigou cannot be separated from the development driven by industry. Show, "feed" wan brothers learned that in the center of the jiuzhaigou county agricultural origin set match in jiashan, zhejiang province, under the support of jiuzhaigou Roy township of plum orchard reached more than 4200 acres, of which Zui Li Jingji highest value. The establishment of the Plum Garden has greatly increased the income of the local people and solved the employment problem of many people, which has given a strong boost to the revitalization of the local rural areas and injected a strong force for the joint pursuit of common prosperity.

"Food" takes celebrity guests as the medium. In the process of in-depth communication with local people, the appearance and life of ordinary people are used to show the new look of the whole city. The idea of "culture as soul and tourism as body" is expressed in the continuous in-depth exploration of the city. Only the integration of culture and tourism development, culture has vitality, tourism has aura.

"Food" as the first food mystery reasoning reality show, since the broadcast has been praised. After the Jiuzhaigou program was broadcast, it gained the attention and support of the vast number of viewers and netizens. They all sighed: "Jiuzhaigou is really beautiful." "The fairy tale world of heaven on earth, well deserved." "I didn't expect Jiuzhaigou County to have so many interesting places, beautiful scenery, delicious food, really worth a visit!"

In recent years, Jiuzhaigou County firmly relies on the brand advantages of "Jiuzhaigou", vigorously implements the overall strategy of "regional development and green rise" and the project of strengthening the county of culture and tourism, further promotes the integrated development of "tourism +", fully releases the vitality of tourism growth, the tourism industry develops rapidly, the overall tourism pattern takes shape, and realizes that "there is only one Jiuzhaigou in the world, Jiuzhaigou is not only Jiuzhaigou "leapfrog transformation.

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The "magical Jiuzhai" journey is over, the next stop "food" million brothers will go to Kangba Shan Dege, where will happen what kind of interesting story? "Food", titled by Wusu Beer, will be broadcast on Zhejiang Satellite TV at 22:00 every Friday night ~

Source: Corporate press release
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