/ Asahi/August 19, 2022 Guangzhou -- Nowadays, refined hair care has become a new trend as consumers increasingly pursue "refined" beauty. Hair care has become a hot topic among more and more consumers -- there are 830,000 notes on hair care in Xiaohong Book, and the topic on Weibo has 491,000 discussions and 680 million views. With the increasing demand of consumers for hair care, the update and iteration of related products have been gradually accelerated throughout the whole hair care market. However, in today's wide range of hair products, consumers still have a lot of hair care mistakes and confusion. So, as for how to crack these hair care myths, Pantene and Xinhuanet.com launched the Scientific Hair Care Open Course to provide scientific answers for consumers to comprehensively popularize hair knowledge.
The first brand to launch the concept of "Scientific hair care pyramid" is the authoritative popular science hair care knowledge for consumers
Pantene jointly with Xinhuanet to create the authoritative "Scientific hair care Open Course", through scientific theoretical knowledge for consumers to comprehensively popular science hair structure and the corresponding hair problems. In the open class, He Rong, a top dermatologist in the industry and a research and development expert of Pantene hair care products, and KENJIJOEL, a beauty science blogger, were invited to work together to popularize the problem of hair damage one by one for consumers.
Experts said in the "Scientific hair Care open class" that "the chemical treatment of perm and dye hair is the biggest damage to the hair". In fact, in daily life, grooming, rubbing, sun exposure, will also bring more or less subtle damage to the hair, which affects the different components of the hair, and eventually lead to hair fracture structure instability. To solve the problem of hair damage, the theory of "Scientific hair care pyramid" was shared in "Scientific Hair Care Open Course". Hair care is no longer a problem of stylized stacking, but understanding how to take care of hair hair structure layer by layer. Pantene also became the first hair care brand in the industry to introduce the theoretical knowledge of the scientific system.
Pantene launched the "scientific hair care pyramid" theory is divided into four levels, from the outside to the inside layer by layer, one by one to solve the hair problem. First, for basic hair care needs, use moisturizing ingredients to evenly coat the outermost scales with a protective film to reduce friction between strands and keep hair smooth. At the second level, as you enter the hair, you will find that the hair is fragile and damaged. In fact, it is the lack of lipids. The natural lipids in the hair will be slowly lost in the daily hair washing process, so it is the key to supplement lipids at this time, which can make the hair stronger and softer. Then comes the third level. When people further observe the hair, they will find that the hair is deposited with heavy metal ions. Most of these heavy metal ions come from the ironing and dyeing products and daily domestic water. Finally, because of the chemical bonds that have been destroyed by frequent messing with hair, it is necessary to rebuild the chemical bonds to make hair stronger and stronger.
< b> Pantene repair hair from the root to help consumers build layers of healthy hairIn the open class, Pantene hair products research and development expert teacher Rong He shared: "high-quality hair care products, in the composition and formula is also based on the idea of hair care pyramid". First of all, Pantene's protective film is thinner, more even and tighter, which can keep hair smooth for a long time. For lipid loss, Pantene hair masks contain ingredients such as hair alcohol, which is very close to the structure of the original lipid. For harmful heavy metals, Pantene adds small molecules of histidine to hair care products, which can effectively remove heavy metal ions and help stabilize the internal microstructure of hair. Finally, provitamin B5 penetrates into the hair core, reconstructing broken chemical bonds and making hair stronger. Pantene lets hair reach the root of hair damage repair, all the way to build healthy hair strands.
Pantene has been committed to providing women with professional damage repair solutions, thousands of women with the help of Pantene to get healthy hair from the inside out, so as to shine confidently. Pantene, as the first brand in the industry to put forward the scientific and systematic hair care theory, will continue to work hard in the field of scientific hair care, and will help more and more women scientific hair care in the future to shine themselves from the inside out!
