/ The Morning News/August 19, 2022 Guangzhou - The first time I came to Shanghai, I started my own business and experienced a business crisis
In the late 1990s, China's home decoration began to enter explosive growth. From Anhui came to Shanghai "gold" Zhu Union seized the opportunity, in 2003 formally established Shanghai Qingshan architectural Decoration Design Co., LTD. "Qingshan" placed his vision for the company, he hopes to take the user as the foundation, lead the team to continuously "outperform blue than blue", make Qingshan into a "evergreen" brand, to serve more users.
The company just opened, the first problem is to get customers, this is a decoration company can survive the key. In order to reach more users, he led his team to "bubble" in various residential areas every day, by sending leaflets and other forms of publicity, at that time, he was very knowledgeable about various real estate in Shanghai.
The company survived by getting its first users and careful management. The team also developed a property-based channel to attract more users through advertising in the property. The company prospered, and Zhu soon settled down in Shanghai and gave his employees a lot of rewards. He also sprouted the idea of opening a store.
When business is going well, it is easy internally to look only at output numbers and ignore the many operational risks. At that time, the company mainly relied on offline channels, among which the disadvantage was the high cost. Whether it was the team "looking for a needle in a haystack" or attracting users from the property launch, the high cost hid the crisis.
In 2008, the global financial crisis broke out, as China's financial center Shanghai was hit hard, the home decoration industry was also inevitably affected, and there were decoration companies around the capital chain break, poor management closed. Internal and external difficulties, let Zhu combination feel anxious.
Encounter Internet home decoration to find a tool
In the face of various uncertainties, he began to rethink the company's business model and future development strategy. At that time, the domestic home decoration Internet rose, and through communication with friends, he learned about some Internet home decoration brands such as Fangtianxia.
Years of experience in shopping malls made him keenly aware that this was an opportunity, but he could not see exactly how the company should go. With a try attitude, he began to contact and cooperate with Fang World and other brands.In this process, he gradually clarified the direction of the company's development. In his opinion, the company's foundation cannot be changed. Whether online or offline, good service to users is the benchmark. The advantage of Internet home decoration brands is to get customers online: accurate users and low cost, while the advantage of Qingshan lies in the back-end delivery service. He hopes to find partners with similar ideas to accumulate good reputation and provide good service to users.
After a series of investigations and trial-and-error cooperation, Zhu chose to cooperate with Tuba Rabbit deeply. On the one hand, Tuba Rabbit developed rapidly in Shanghai at that time, seizing most of the market share; on the other hand, he recognized the way Tuba rabbit was used. On the platform, the real reputation of users would directly affect the customers of the decoration company. And user reputation is the base of Qingshan. In cooperation with Tuba Tutu, there is no need to spend energy to optimize data and improve the company's performance on the platform. As long as the construction site is done well and users are well served, the company will have a good reputation, and then attract more new users, forming a virtuous circle.
With a steady strategy, Zhu led the team through the stormy financial crisis. The team grew and the company became more resilient.The user first is not empty words
With a stable source of customers, the internal team can also take the lead. Zhu combined and put his mind on the process construction of the company, he hopes to be able to company from top to bottom, can have user thinking, realize the core point of "user first".
The after-sale stage of home decoration is the pain point of the whole industry. He found that many problems lie in communication, so he led his team to produce a rhyme: know the needs, communicate well; The design of the room is clever. New concept, wonderful design; The company from customer service to project manager needs to pay attention to the communication process with customers.
In practice, Qingshan gradually formed a set of mature service process, from customer service contact to users, then to designer follow-up, foreman follow-up, all have strict service standards, the whole process is "eight to one", the company will have 8 departments involved, so as to reach a complete decoration scheme and construction arrangement with the owner. And in the follow-up time to do a good job of after-sales work.
"We cherish every customer, we will try our best to meet the needs of users, many users will recommend friends and family to us later," Zhu concluded, "do not be so easy to argue with users, listen to the user's ideas, and then give professional advice and help."
For many years, he has witnessed the development and changes of the industry. When asked about the secret of Qingshan being able to remain invincible in the fierce competition, he said that he still needs to serve the users well. Users' aesthetics are changing and their needs are changing. What enterprises should do is to adjust themselves to meet the needs of users and even let users feel the service beyond their expectations.
Until now, his daily focus is still to serve customers well, by adjusting the supply chain, improve the efficiency of operation, always with a humble attitude, try his best to give users better service.
< /p>At present, the Internet home decoration has been the general trend, no matter how low the market, good user service is the hope! In the future, he hopes to work side by side with Tuba rabbit to make Qingshan an evergreen brand and serve more users.
