/PRZWT/GUANGZHOU, May 21, 2024 - On May 9, Chery Star Road Star Era ET was officially launched. As a front-row soldier with the heavy responsibility of "walking up and going out" of the Chery brand, Star Era ET debuted with super energy and pre-sale hot doors, demonstrating Chery's strong strength in the field of new energy vehicles. Among the five "super capabilities" of Star Era ET, "super intelligence" is one of the selling points that attract the attention. Combining Chery's high-end smart driving technology, Star Era ET carries the expectation of "pulling up the safety standard and knocking down the threshold of smart driving", and behind this is the Chery autonomous driving brand - Dazhuo Smart Driving Empowered. As the carrier of Chery's intelligent soul, Dazhuo Smart Driving has not only achieved the "super intelligence" of Star Era ET with its "safe, intelligent and smart travel" experience, but also fully promoted Chery's high-end progress in the international smart driving field and achieved technological leadership.
Safe and intelligent, extremely intelligent and attentive protection
For 27 years, Chery has always put safety first. Dazhuo has inherited Chery's safety gene and brings more intelligent security protection to users with cutting-edge technology. Star Era ET adopts the fusion solution of lidar and high definition camera sensors, with 508Tops high computing power NVIDIA chip, the whole car is equipped with more than 30 sensors, with more than 30 ADAS functions, providing a full range of 360 ° safety warning and collision avoidance capabilities, even in severe environments such as rain and snow, backlight, night, and tunnels. At the same time, it is integrated with Chery's most solid chassis technology to create a more stable and comfortable safety experience.
Dr. Gu Junli, deputy general manager of Chery Automobile and CEO of Dazhuo Intelligent, has publicly stated many times: "In Chery, safety is the greatest intelligence." Therefore, Dazhuo Intelligent Driving spares no effort to build safety with intelligence. It adopts the world's highest safety standards, and creates a multi-level safety system through the interaction of high-level intelligent driving systems, chassis systems, and cockpit systems, which can fully ensure the safety of users in different scenarios and emergencies. In addition, Dazhuo Intelligent Driving will make full use of the smart driving big data currently covering 454 cities across the country and 10 million kilometers of driving mileage, as well as the global autonomous driving supercomputing center that has begun to deploy, update the iterative data model every week, and accelerate the processing of various extreme safety corner CASE to escort safety.
At the brand launch event held during the Beijing Auto Show not long ago, Dazhuo also officially announced the brand's chief safety experience officer - Professor Zhu Xichan, professor of the Automotive School of Tongji University and director of the Automotive Safety Technology Research Institute, to ensure the safety of intelligent travel.
Smart travel, leading the Gen Z driving experience
Before Star Era ET went public, its smart driving experience had already won industry recognition. On April 14, Yin Tongyue, Secretary of the Party Committee and Chairperson of Chery Holdings Group, joined hands with Luo Zhenyu, founder of Iget, and Wu Pei, a well-known automotive media person, to start a Beijing-Tianjin intercity high-end smart driving long-distance live broadcast challenge. In the process, Star Era ET achieved high-speed pilot driving, manual "0 takeover", automatic on and off ramp, overtaking lane change, etc., which is amazing.
Nowadays, in the NEP full-scene pilot system built by Dazhuo for Star Era ET, NEP high-speed pilot can be opened nationwide, and has covered a high-speed mileage of up to 200,000 kilometers. It can be used everywhere, and it is easy to use anywhere. Urban smart driving is also about to be launched, and 20 cities will be opened within half a year. At the same time, Star Era ET has also launched a wealth of parking functions, which can easily park into vertical, side and diagonal parking spaces, and can also handle complex dead ends and narrow parking spaces. Its autonomous valet parking can independently bypass obstacles, give way to pedestrians, and avoid cars. It is just around the corner to liberate the hands and feet of long-distance commuters and return the time to users.
Dazhuo has also tailor-made a smart driving HMI that supports streaming voice dialogue for Star Era ET, which supports feedback while talking, and can be opened by talking. Dazhuo always defines and operates products with user experience as the core, insists on system self-research, and uses big data and AI to personalize push according to users' usage habits and high-frequency scenarios, thus forming a good closed loop of "growing more familiar".
Smart driving, power, and achieve international high-end leadership
Born to be international, born to be smart, Dazhuo plays an indispensable role in the journey of Star Era ET and Xingtu brand to the world. Among the four major product lines of Dazhuo, high-end products will be applied to the Xingtu brand first. As the chief intelligent experience officer of Xingtu, Dr. Gu Junli said that Dazhuo has the full-stack ability to meet the needs of the global market and regulations, and will be able to adapt and develop according to local conditions, open up the entire chain, and help Xingtu become the representative of high-end smart cars in the world.
The foundation behind this comes from the technical advantages of Dazhuo's "Three Ones", that is, an end-to-end large model that realizes the integration and collaboration of perception + cognitive intelligence; a global platform with the ultimate smart price ratio, which supports the development and adaptation of multiple functions, multiple scenarios, multiple products, and multiple models; a global closed-loop system of big data, which can support more than 80 countries and regions and millions of fleets around the world. At the same time, Dazhuo focuses on leveraging ecological cooperation, the continuous deepening of cooperation with NVIDIA, and the establishment of the "Zhuojie Joint Innovation Center", which also provides an important boost for Dazhuo's industrialization process.
The advent of the AI era has made intelligence the key to breaking the market for major car companies. As Dr. Gu Junli said: "All cars should be software-defined cars, and they should be big data-driven business model changes." And China Intelligent Driving, represented by Chery Dazhuo, will continue to make efforts in technological innovation, product strength, quality reputation, etc., and provide global users with a better travel experience in the transition of China's auto industry from "auto power" to "auto power".
