Different from the popular VR technology, AR is augmented reality technology. Experiencer can see the real environment and obtain virtual information, images or data at the same time. For the field of AR, its technical requirements are higher and more difficult to achieve, which is one of the priorities of the current global and Chinese scientific and technological development. It is predicted that with the gradual maturity of technology, smart glasses will be widely used as the next generation mobile terminal and human-computer interaction platform in the next 3-5 years, and its consumer application scenarios will be widely carried out in sports, health, social interaction, games, film and television, navigation, cultural tourism and other fields.
In addition to some well-known global top technology companies are developing on the road of smart glasses, many new technology companies in China have also entered this blue sea of technology. It is worth paying attention to is a dark horse in the recent field -- Singularity Near Technology (Shanghai) Co., LTD., a technology innovation enterprise with all-weather smart glasses as its core direction.
An ideal smart glasses, need to support long-term wear, weight, comfort, endurance, heat dissipation are put to the test. At the same time, as a daily wearable item, it has both scientific and fashion attributes, so it also puts forward higher requirements for the appearance design and aesthetic quality of products. From the principle and structure of smart glasses, from the acquisition unit, computing unit and then to the display unit, involving a number of key technologies including optical technology, display technology, interactive technology, algorithm technology, operating system, etc.
In order to achieve such an extreme product, it is essential to build first-class hardware products with user experience and user needs as the center, which requires the team to have the ability of hardware development on the one hand, and the ability of vertically integrated system architecture on the other. This is the advantage of Singularity's proximity to the founding team. Its core team is set up by the top domestic manufacturers in the field of science and technology, such as Huawei, DJI, Vivo, etc. The founder is the first chief scientist and first chief architect of Huawei Terminal, with industry-first experience in the system architecture, algorithm, terminal and other fields, and the team system is quite complete.
According to the estimate of the third-party think tank in 2021 China VR/AR Industry Research Report, China's AR terminal hardware shipments will maintain an annual compound growth rate of 103.4% in 2020-2025, much higher than VR equipment. China's AR terminal hardware shipments are expected to reach 20.88 million units by 2025. At the same time, the market size of domestic AR terminal hardware will also rise, reaching 125.3 billion yuan. Whether it's reimagining how the real world interacts with the virtual world or bringing us closer to the edge of the meta-universe, today's innovative entrepreneurs are working on new models of how we interact with the world. An epochal change is at hand.
