/ AsG/August 17, 2022 Guangzhou -- In 2010, Winona, a functional skin care brand focused on sensitive skin, was born from Bethany, which is committed to creating a healthy skin ecology in China.
Over the years, Winona insists on providing scientific, accurate and easy to understand solutions for Chinese people's sensitive skin problems, professional products and academic achievements, so that it has set up a "professional", "sensitive skin care" market image in just a few years. As early as 2015, Winona was invited to the 23rd World Congress of Dermatology in Vancouver as a Chinese brand, achieving a breakthrough of zero Chinese brands, which has attracted wide attention from dermatologists and scholars around the world. Now it has 80 valid patents and 11 core technologies, and the accumulated academic resources have formed a very competitive professional barrier. At the same time, in the 2018-2021 Double Eleven promotion, Winona has been one of the top ten Chinese brands in the beauty and skin care category on Tmall for four consecutive years, and in the 618, which just ended, Winona has topped the top 8 on Tmall beauty list, which is the first Chinese product to be included in this list for a second time. This dark horse in the skin care industry has grown into a benchmarking brand in the market segment of sensitive muscles imperceptitiously. It constantly builds the strongest "back line" of China's beauty makeup with its professionalism and technology.
Behind this huge sales volume is the sweetest pressure in the supply chain and logistics. Tens of thousands of fragmented orders distributed all over the country are pouring in, which is also a huge challenge to the collaborative work of various departments such as sales order processing, customer service, logistics allocation and distribution efficiency, and financial reconciliation.In Order to face the test, Bethany decided to upgrade the order management System, and cooperated with Tongtianxiao software to create the OFS(Order Fulfillment System) omni-channel digital supply chain center. This middle desk system is not only responsible for the overall master data, order and inventory management, such as goods, warehousing, order arrival, order return and warehousing, but also focuses on the characteristics of the beauty and daily use industry, ADAPTS to the integration of multi-warehouse, multi-channel and multi-layer inventory structure, achieves more efficient end-to-end order performance requirements, and improves consumer satisfaction.
As we all know, only February to May and July to September are suitable for major consumer brands to go online and switch to new operating systems. The other time is not 618, is Double 11 shopping festival, and now depends on the face of the epidemic. In such a short period of time to launch a complex online omnichannel core system, it is difficult to imagine.
Under the leadership of Director Wu Yihong, Tongtianxiao Software project team withstood the double pressure from the epidemic and the project time crunch. Since it entered the market on March 7th this year, the system switch of Winona Store has been completed on April 27th. On May 16, Winona's Tmall flagship store was switched over, and on May 17, as many as 12 mainstream platforms such as Douyin and Kuaishou were switched over.Winona commented on the cooperation with Tongtianxiao Software: "Tongtianxiao Software project team completed the complex and heavy system switching task in such a short time, effectively ensuring the core operating system in the coming of the big switch successfully, it is not easy. It's hard to do that without a professional product, an established team, and a commitment to what our customers want."
"The upper system directly connected with OFS of Tongtianxiao software includes e-commerce platform, self-research platform, commodity middle platform, inventory middle platform, lower multiple sets of WMS and other external systems, realizing the actual inventory control and logical control in two ways. A large number of order fulfillment link functions that used to require a large amount of manual control or manual operation are now automated, greatly reducing the workload, improving efficiency, and greatly reducing the dependence of operations on experience. And can adapt to the more complex business environment of Bethany business through flexible and configurable procedures and nodes."
Finally, the Winona project team proposed that Tongtianxiao should continue to make efforts to ensure the switch of other stores and optimize the details of system functions, and at the same time carry out the Double Eleven promotion and guarantee work to achieve the accurate and efficient operation and maintenance requirements.
This time Winona and Tongtianxiao software cooperation, can be said to be a strong. As the industry's leading digital supply chain, Tongtianxiao OFS is more and more recognized by many industry head customers.
The following set of data can very well illustrate a problem: During the launch of Winona project, Tongtianxiao software helped customers complete 64 operational function optimization delivery, 60 operations and product guidance and several times of training. Optimized and simplified customer operation points up to 92 items.
