/ Aswen News/August 17, 2022 Guangzhou -- With the theme of "More than Design", the 2022 U Design Week was recently held in Hangzhou. As the brand partner of this event, Samsung brought Neo QLED series TVS, Lifestyle series TVS and other products to the exhibition, and deeply integrated with multiple collections on site, helping U Design Week to jointly present an immersive exhibition space. As the world's leading enterprise in home appliance technology, Samsung not only develops rich and innovative products from the technical field for a long time, but also commits to meet the increasingly diversified and personalized needs of consumers, creating home aesthetics with "more than design", bringing the unique charm of the integration of art and technology.
Art integration, personality design light up ideal life The interweaving of science and technology and art has inspired a series of new forms of art creation, the rise of VR art, NFT art, etc., has gradually broken the boundaries of art and the way of experience. Depending on the current innovative digital technology, all the fields that people have access to can become the carrier of art. In this year's U Design Week, Samsung perfectly integrated its Lifestyle TV series with a sense of design into different exhibitions, creating an immersive art circulation space for participants.
The elegant Frame and invisible minimalist cable design of The Frame TV series create a thin back, so that it looks more like an exhibit placed in an elegant gallery, which can add elegant temperament and natural artistic sense into the scene; Customizable, personalized magnetic bezels allow users to select their favorite colors to match the overall space color. After setting the environment screen mode in the standby state, users can present classic and amazing works of everyone on the screen with clear images, so as to highlight the taste of individuality.
Samsung displayed The Frame TV series that best fit the art theme in the independent booth. Through the setting of environmental screen mode, the classic works such as Girl with a Pearl Earring were presented in clear picture quality in front of the participants, rendering a strong artistic atmosphere. In addition, Samsung has a rotating wall mount for The Frame, which automatically rotates the TV to a horizontal or vertical position, allowing for a variety of screen presentation options. Therefore, no matter what kind of horizontal and vertical proportions of the works, you can find the right Angle to watch, feel the different experience brought by this TV. In 2022, The Frame will be upgraded with a new matte display that avoids light reflection and delivers the ultimate aesthetic of the artwork.
In The current domestic blockbuster NFT art collection exhibition -- New Generation Collectors Special exhibition, Samsung's The Frame TV series is used as a screen to display the original works of artists and painters such as Takashi Murakami and Fang Lijun. Using quantum dot technology with 4K HDR panel and 120Hz variable refresh rate, The Frame wall-painted TV series provides a vivid viewing experience, but also effectively avoids the physical space of the stain, so that the audience can enjoy their favorite artworks in an ideal state, releasing cross-field artistic creativity.
With the progress of resolution technology and the improvement of people's consumption level, super clear large screen TV has gradually become a major trend. Samsung seizes the opportunity, constantly delves into innovation, and creates new audio-visual experience for users by virtue of its technological leadership. Among them, the Neo QLED series of TVS, with superior appearance design and technical details full of humanity, create a truly artistic atmosphere and ultra-clear new "look" world.
Samsung Neo QLED series TVS adopt an integrated design with a body thickness of only about 30mm, which is truly simple and ultra-thin. In addition, smooth border lines and stylish overall shape fully reflect the industrial design aesthetic, whether viewed from a distance or close, it looks like an elegant work of art. In BCA Gallery of Exhibition Hall 3C, the Web3 curatorial project "P01NT", which has attracted much attention, is a 1:1 presentation of the large canvas through Samsung Neo QLED 4K TV. It not only conveys the art concept of decentralized curation, but also perfectly integrates into the art exhibition through ultra-thin frame.
In addition, Neo QLED series TVS have strong picture quality: Samsung's advanced quantum dot matrix technology can accurately control Samsung quantum dot MiniLED, fully show the subtle differences of different light scenes, and increase the visual impact with ultra-fine contrast; With a wide gamut display volume, you can show a more realistic effect in different brightness. The Neo QLED series also supports HDR 10 dynamic tone mapping, which enhances the detailed texture of the artwork by adjusting the color of the picture frame by frame. In the exhibition area of China Power Museum, Samsung brought 98-inch Neo QLED QN90A TV to play Chinese contemporary art documentary live. The huge screen size brings unprecedented sensory impact to the audience, and the vivid picture color can bring rich visual experience to the audience, realizing the empowerment of science and technology to art.
< /p>At this inclusive, free and trendy design event, we can see that Samsung hopes to inject more vivid power into the industry and market through its own strong products, show consumers more diverse usage scenarios, and expand both technology and art to a broader "boundless" field.
