/ Ascot/August 17, 2022 Guangzhou -- This is the first time for China's cold beverage industry to make an appearance after the epidemic. Among them, Master Kong Pure Brew zero-sugar Jasmine Tea stood out from other brands and won the award of "New Beverage Worth Tasting of the Year", showing strong development potential and setting off a new trend of sugar-free tea drink in the industry.
It is reported that the industry event is held by the "China (Shanghai) Beverage Cold Drink Celebration Organizing Committee" composed of China (Yangtze River Delta) Beverage Industry Joint Conference, Shanghai Beverage Industry Association, Shanghai Food and Beverage Industry Association, Shanghai Oriental Century Consumer Goods Development Promotion Center, etc. This activity has become one of the most influential industry activities in China at present. Not only many beverage brands in the industry gather together to discuss the development of the industry and burst into vigor and vitality, but also tens of thousands of consumers come to the scene to experience the hottest and most fashionable beverage explosive products.
The debut of true zero sugar tea without substitute sugar leads the new trend of young consumption
< P > At present young people are becoming the main force of health maintenance, sugar-free trend rises. At the meeting, Shanghai Beverage Industry Association and Oriental Fast Moving Consumer Goods Center released the "2022 China Beverage Cold drink Industry Trend Report". The report pointed out that cold drinks, which focus on the health concept of 0 sugar, 0 fat and 0 calories, will become an important trend in 2022. In addition, Nielsen's IQ Retail Research monitoring data for 2020-2021 also shows that the total sales of low sugar and fat foods increased by 17% in 2021 compared with the same period last year. "Sugar free and low sugar" has become a strong growth point for the food industry.
With a keen insight into the health needs of consumers and the trend of drinks market, Master Kong launched Master Kong Pure Brew Zero Sugar. The main "0 sugar, 0 fat, and 0 energy" perfectly caters to the current healthy consumption trend of young people. Besides the concept of zero sugar, Master Kong Pure Brew Zero Sugar also truly adds zero original tea. It selects jasmine tea and mountain cloud green tea, adopts cold brew and slow filtration process, and makes tea with pure water. "Pure brew zero sugar with light tea flavor" is better than water and can quench thirst better than tea. It directly points out the pain points of drinking water to quench thirst but bland, pure tea is rich but not refreshing, and the pursuit of health and good drinking without burden. Among them, jasmine tea is "fragrant and refreshing to quench one's thirst", and cloud green tea is "fragrant and refreshing to quench one's thirst". These two flavors are doubly pure and delicious.At the event site, the Pure Sugar zero Sugar exhibition hall was very bright, attracting many consumers to stop to taste, and also gave the product a high evaluation. "Health", "light tea fragrance", "true zero sugar", "thirst quenching good drink", "high level of appearance" were mentioned many times. It is also easy to find from the social media platform that although this product has not been on the market for a long time, its zero-sugar tea concept and high appearance level packaging have attracted the attention and love of many consumers, and it is gradually becoming a new favorite among young people.
Pure extract zero sugar strong breakthrough 10 billion track acceleration
Tea drink as one of the top three categories in the beverage industry, with the overall growth of the beverage industry slowing down, tea drink market also ushered in a new inflection point, some brands began to aim at sugar-free tea drink track, by opening up market segments, into the next fast lane.
On the one hand, it is highly consistent with the consumption concept of young people, and on the other hand, it conforms to the health trend of the industry. As a new product, Master Kong Pure Brew Zero Sugar has officially entered the track of sugar-free tea drinking. According to the 2022 Insight Report on China's sugar-free tea industry released by Xanzao, the sugar-free tea market is ushering in a boom period and is expected to exceed 10 billion yuan in 2025. On the road of sugar-free tea drinking, "true sugar-free tea" without substitute sugar will become the development direction of China's ready-to-drink tea market and be increasingly favored by consumers.
With the strong channel penetration and brand strength advantage of Master Kong, it can be said that Master Kong Pure Brew zero sugar market potential is huge. Understanding product power itself is the key to long-term brand stability, but also the key to build brand barriers. Master Kong Pure Brew Zero Sugar series brings a new experience from the aspects of technology, taste, ingredients, packaging and so on, creating a unique brand label on the current sugar-free tea track.In addition, in addition to the product itself, and consumers always maintain the same frequency resonance, is the brand on the track to continue in the long run. Master Kong Pure Brew Zero Sugar with simple, pure and healthy brand tone, dialogue and break the circle of young consumer groups, grab the mind of consumers, with strength to set off the young consumption trend of sugar-free tea.
< /p>As the next ten billion market, the head brand of Master Kong enters the market with innovation, leads the market with health, and sets up a new benchmark in the tea industry, which is bound to further accelerate the market reshuffle and promote the healthy and sustainable development of the instant tea category circuit.
