/ Morning News/August 16, 2022 Guangzhou -- Xiaomi held Lei Jun's annual speech on August 11 and brought many new black technology products, among which the most anticipated new folding screen Xiaomi MIX Fold 2 also officially launched its first sale today, with an official price starting from 8,999 yuan.
In addition to the official price, there is a small premium in the third-party channels such as Taobao and Tmall, then why some mobile phones have a premium space, while some mobile phones have not been released long before the big drop? In fact, according to the law of the market, there is a premium space for mobile phones, which means that the product is "demand is greater than supply", which shows the hot degree of Xiaomi MIX Fold 2.
In terms of premium, mobile phones are FMCG products. If a product does not sell within a certain period of time, it means that it will be replaced by other technological products, thus losing its competitiveness. If its brand power is better than that of similar products and consumers are highly recognized, a small premium is a normal phenomenon. This is often the case with the iPhone. In recent years, Xiaomi's high-end road has achieved phased results. For example, Xiaomi's global sales volume was the second largest in the world, domestic and foreign supply chains were well established, and a comprehensive leading intelligent ecology was created. Its brand power and product power have entered the high-end ranks, and all these factors will affect the product market price. In a word, in the minds of mass consumers, the brand value of Xiaomi is gradually increasing, so the product premium generated by it can be accepted by consumers.
Xiaomi MIX Fold 2 leads the folding screen into the era of thin and light
Since the introduction of the folding screen phone, related technologies have gone through several rounds of upgrades, so that the use experience of the folding screen phone has been comprehensively improved. Nearly a year and a half after the release of the original Mi MIX Fold, Mi MIX Fold 2 has been officially released. While upgrading its performance, its appearance design has been comprehensively updated. Not only the screen ratio is more suitable for daily use, but also the fuselage has become thinner and thinner, which truly makes the foldable phone have a feel comparable to ordinary phones.
As the guarantee of extreme performance, the first-generation Snapdragon 8+ adopts the advanced 4nm process. Compared with the previous generation platform, the overall CPU performance is improved by 10%, the maximum main frequency of the Cortex-X2 super-large core is increased to 3.2GHz, and the GPU frequency is increased by 10%. At the same time, the CPU and GPU power consumption of Snapdragon 8+ are reduced by 30% respectively, and the overall SoC power consumption is reduced by 15%, achieving a breakthrough in both performance and energy efficiency. This helps Xiaomi MIX Fold 2 break through the design limit of foldable phones, providing excellent performance while using only 5.4mm thin and thin foldable screen.
Image, the Mi MIX Fold 2 inherits the original Leica experience, demonstrating Xiaomi's strong mobile image strength once again. Snapdragon 8+ supports Snapdragon Sight Snapdragon imaging technology and is powered by 18-bit tri-ISP, capable of processing 3.2 billion pixels per second for extreme dynamic range, color and clarity. In addition, Snapdragon 8+ also supports 8K HDR video shooting and Dolby Vision from the bottom of the chip. Users can shoot 8K movie video and Dolby Vision HDR video through Xiaomi MIX Fold 2, bringing professional image capabilities, capturing bright colors and amazing contrast and brightness, allowing rich details in dark areas and bright areas to be fully seen.
The Xiaomi MIX Fold 2 performance can be called the first foldable screen industry, the appearance of the feel also made a "real phone", so that it becomes the thinnest foldable screen on the market, it can be seen that the improvement is so large, in general, this foldable screen phone has been very close to perfect, I believe the next generation of foldable screen phone, Xiaomi has more surprises to come.
< /p>The new folding screen Mi MIX Fold 2 has officially opened its first sale today. It is sold at the original price through the official channel of Mi Mall and has multiple gifts to send.
