/ August 16, 2022 Guangzhou -- At the 6th Global Corporate Social Responsibility Summit, Dewu App, as a representative of the world's top ten enterprises, was honored by the "SDGs Outstanding Contributor to the United Nations Sustainable Development Goals" for its innovative practices in promoting green consumption, low-carbon life and "double carbon" goals. Won the award of "Green life leading outstanding contribution enterprise". Because innovation leads young people's green consumption and low-carbon life, Dewu App's practice cases are recommended to be included in the "Global Sustainable Development Business Case Database", which is used to promote the sustainable development practice of global enterprises and the promotion and communication of the sustainable Development Summit Forum.
The United Nations Sustainable Development Goals Outstanding enterprises award was jointly initiated by the Global Corporate Social Responsibility Foundation and the Beijing Rongzhi Social Responsibility Research Institute, lasted for a month, from nearly 100 of the world's famous enterprises, through a series of expert evaluation and selection. Among them,8 Chinese enterprises stand out because of their outstanding contributions. As one of the enterprises on the list, Dewu App is also a global award-winning e-commerce enterprise. Fu Xianfeng, deputy director of the Beijing-based Rongzhi Institute for Corporate Social Responsibility, says sustainable development is the trend of The Times. Contemporary young people pay more attention to sustainable development, green and low-carbon is becoming an attitude and way of life for them. "As the most popular online shopping community among young people in China, Dewu App leads social green consumption, advocates green and low-carbon consumption concept and values to young consumers, and creatively uses digital inspection and authentication system to achieve green upgrading in quality services, promotes green digital transformation of traditional retail industry, and instill impetus for the development of sustainable fashion industry Is important for the Sustainable Development Goals."
Promote green consumption, "sustainable fashion" into the trend, Dewu App advocates young people to embrace low-carbon life
It is reported that Dewu App users account for more than 80%, and continue to assume and practice social responsibilities on the value of young people, promote green consumption to become a fashion trend and lifestyle of young people.
It is understood that at present in Dewu App, green fashion products cover clothing, shoes, bags, beauty makeup and many other consumer products. For example, Guochao accessories brand the MAD HATcher's eco-friendly recyclable fabric messenger bag released on Dewu App is very popular among young consumers due to the environmental concept of "recycling 20 plastic bottles". It ranks first in the hot list of Guochao shoulder bag and the hot list of environmentally-friendly luggage.
Young people on Dewu App love the concept of green and environmental protection, so that "sustainable fashion" has become one of the key words of the trend in the brand Xindewu App. For example, the Anta environmental protection series fashion casual shoes on Dewu App are made of degradable or recyclable materials in 20 parts of a pair of shoes, from leather to mesh, from fly-woven upper to TPU application. Tu Yue, an original Chinese designer brand, released the "Diary of Survivors" series on Dewu App. The brand uses leftover silk, linen, cotton and other corner scraps to re-dye and form new fabrics for use. By transforming goods from a green material carrier to a flowing green consumption concept, Dewu App and young people are pushing more and more brands to participate in the cycle of sustainable ecology.
In addition to meeting the green consumption of young people, Dewu App also guides young people to show "green" dress and environmental life through the Dewu community through pictures, videos and other ways, advocating low-carbon and environmental protection lifestyle. "Sustainable fashion", "green cycle", "environmental trend army" and other popular contents of Dewu App users' daily attention and discussion .Practice social responsibility with digital innovation, quality service to embrace the "green upgrade"
Under the background of the national "double carbon" strategy, the unique value of the App, more lies in the creative use of digital identification system, achieve green upgrade in quality service, continue to use digital innovation such as AR to improve user experience, promote fashion The green digitization of the consumer industry will inject impetus into the development of the sustainable fashion industry.
Since its establishment, Dewu App has started from the real needs of users, and created the service mode of "identification first, delivery later", and the digital inspection and authentication system of personnel, hardware and technology, to ensure users' constantly upgrading quality consumption demands, enhance young people's trust in online consumption, and promote the release of consumption potential. Since its establishment seven years ago, Dewu has developed into the world's largest fashion e-commerce, leading the development of fashion trends and new consumption.
Not only that, DewuAPP also applies digital technology innovation to the consumption experience, and develops several online shopping "black technology" -- AR shoe trial, AR makeup trial, 3D display, etc., so that consumers can directly feel the size, details and matching effect of the product without leaving the house, helping them to find their favorite products faster and more accurately, and get more Green and more convenient online shopping experience.
Luo Liangwen and Ma Yanqin, School of Economics, Zhongnan University of Economics and Law, and Liang Shengrong, economics, Wuhan Business School, have published articles saying that to achieve the "dual-carbon" goal on schedule not only needs to play the driving role of green and low-carbon scientific and technological innovation, but also needs to play its interactive role. To further promote the integration of digitalization and green technology, and realize the effective linkage of green and low-carbon technological innovation, not only becomes an effective way to help realize the goal of "double carbon", but also creates an opportunity to promote the market-oriented allocation of data elements. "Closely following the national" double carbon "goal, Dewu App will adhere to the concept of low-carbon and sustainable development, continue digital innovation and quality, serve and guide more young people to green consumption and low-carbon life, help build an international consumption center city, and contribute to actively exploring the path of digital carbon neutrality and promoting the coordinated transformation and development of digital green." Dewu App related person in charge said.
