< p style="color: rgb(102, 102, 102); font-family: "Microsoft YaHei";" >/ Aswentong/Guangzhou, August 11, 2022 -- Recently, Huadi Corporation held a mid-year 2022 business meeting. At the meeting, all departments of Huadi Stock reviewed the progress of the work in the first half of the year and planned the focus of work in the second half of the year. After all departments completed the work report, Pan Yejiang, chairman and president of Huadi Share, made an important speech, summarizing the phased progress of each work and pointing out the direction for the work in the second half of the year.
The 2022 Huadi mid-year Business Conference, with the theme of "Improving quality and efficiency, daring to win and achieving Mission", once again emphasized the four business strategy guidance directions of "result-oriented, sustainable growth as the goal, high-tech products as the drive and scientific system as the guarantee". Since the beginning of this year, Huadi has adhered to the implementation of four business strategies. Under its guidance, Huadi has made outstanding achievements in revenue performance, product innovation ability, brand building and other aspects.
Padding-Right reported revenue of 1.125 billion yuan in the first quarter of 2022, up 6.92% from a year earlier. The profit was 79.55 million yuan, up 2.8% year-on-year. In addition, Huadi launched a series of themed promotion activities online and offline during the 618 period, which achieved satisfactory results. Jingdong kitchen segmentation ranking shows that Huadi occupies the TOP5 brands of smoke stoves; Suning Tesco retail cloud consumption data showed that Huadi kitchen sets grew 291% year on year, maintaining the leading growth rate; According to the monitoring data of Douyin Kuaishou from Aowei Cloud network, Huadi Kitchen electric set, electric water storage water heater, gas water heater, embedded micro steaming and baking, and dishwasher are among the TOP five brands in the list of retail sales.
The stable and good performance shows the strong long-term brand development power of Huadi. Facing multiple pressures such as consumer environment and market downturn, Huadi has achieved the improvement of management quality and profitability, showing strong resilience for sustainable development. In the second half of the year, with the goal of sustained growth, Huadi increased its horsepower and continued to develop integrated stoves, dishwashers, water heaters and other circuits.
In the first half of 2022, the offline segment of the kitchen appliance industry showed a decline of about 20%, with gas water heaters experiencing a decline of about 30%, according to data from Aowei Cloud. In the case of the downward trend in the offline sector of the kitchen electricity industry, Huadi water heater category bucked the trend and continued to bring growth for Huadi. In recent years, Huadi has increased its investment in water heater category, which has promoted the development of water heater category. Huadi water heater has greatly improved both in appearance and quality. This year, Huadi will continue to power water heater category, achieve growth breakthrough, is committed to develop it into a strong category in the future. In addition, Huadi takes offline channels as the core and sticks to the agency system model. Huadi sets up a store management team in its offline marketing system. Through a series of measures, it improves the operation ability of distributors in retail channels, so as to achieve the goal of sustained profit growth in offline channels.
In order to promote the development of washing and laying products, Huadi set up an offline washing and laying project working group in March this year, and launched JWV12-A2 dishwashers with comprehensive performance and capacity improvement. The products have been well received by consumers after being launched. At present, the dishwasher has a broad development prospect. Under the fierce market competition, the establishment of the washing and laying project working group has provided guarantee and support for promoting the development of Huadi washing and laying products in many aspects, such as system, technology and channel operation.
Driven by high and new products
In R & D, Padding-right: 0px"> driven by high and new products
This year, Huadi put into use a new laboratory covering an area of about 4000 square meters, with an investment of nearly 30 million yuan, to provide strong hardware support for carrying out innovative research work; In July, guided by the standard of Sangood kitchen electricity, Huati released a number of innovative products, such as the new set of products, the pet set, the first "customized bath" sub-human bath zero cold water heater, the giant washing and drying state dishwasher, the new form of close suction cabinet range hood, etc. Among them, the industry's first three-cavity shape of three-cavity smoke machine, once on the market, become the industry explosive products, showing strong product competitiveness. In addition, Huadi's ultra-thin wall smoke inserts and high energy efficiency cookware have also reached the industry-leading level.
In terms of brand building, Huadi has put forward the strategy of "scientific brand" this year. At the same time, it uses the new LOGO to continuously deepen the brand's youth and high-end, and strengthen the connection with young consumers. Huadi's future brand strategy direction is to practice the scientific brand road -- to build three good kitchen electricity, enabling serious life. On the one hand, based on the observation and summary of the new generation of young consumers, Awati put forward the new standard of "easy to use, beautiful and clean", which further deepened the favorable impression of Generation Z on Awati brand. On the other hand, Huadi upgrades its brand value proposition to "serious life", and leads product innovation and kitchen life reform with the spirit of scientific demonstration, so that users can enjoy a happy and colorful life. Through this series of measures, Huadi achieved brand transformation and upgrading, and firmly established new brand competitive advantages.
< /p>Huadi said that the second half of the year will continue to be guided by the business strategy, to achieve the performance scale, market share, user value and operation, the number of intelligent four capabilities of steady growth; Speed up the application of new technology, high appearance level, high-quality three new products market conversion speed; To promote scientific brand transformation landing. With the gradual implementation of Huadi's business strategy, Huadi will continue to maintain steady growth and good development trend in the second half of 2022. In the future, Huadi is also expected to open a new round of high-speed growth.
