/ Aswentong/August 10, 2022 Guangzhou -- (August 8, 2022, Shanghai) Haichang Ocean Park Holding Co., Ltd. announced a strategic cooperation agreement with Shanghai Maichi Cultural Development Co., LTD. The two sides will cooperate in international IP themed live entertainment formats (LBE), new experiential consumption scenarios, themed retail business and operation management output.
According to the strategic agreement, Shanghai Maishi Culture will introduce Barbie, Pony Polly, Peppa Pig, Shaun the Sheep and other internationally famous IP to Haichang Ocean Park and Haichang Cultural Travel, and carry out diversified cooperative operation projects, including: Theme IP long-term live-action entertainment project, theme IP short-term winter and summer vacation/festival project, theme catering retail project, create theme IP Ice World/Ocean World project, etc. This is Haichang Ocean Park after the OTT energy Station, another high-profile high experience of theme entertainment business cooperation, through the international head IP cluster enabling, IP content and theme parks, scenic spots and other consumer entertainment scenes, will further accelerate the deep integration of China's theme park industry and global theme entertainment industry. High quality play experience for Chinese consumers.
At the same time, Haichang Ocean Park will provide operation and management services for the new international IP theme park projects introduced this time, including Peppa Pig IP theme outdoor park and Shaun the Sheep IP theme outdoor Park, etc., to facilitate the localization operation strategy practice of international projects, and accelerate the high-speed and rapid integration and development of projects and the Chinese market.Haichang Ocean Park is a well-known development and operator of theme parks and supporting commercial properties in China. After more than 20 years of development, Haichang Ocean Park has laid out various unique and wonderful theme park products nationwide, including: There are large-scale Marine theme parks and resorts represented by Shanghai Haichang Ocean Park, equipment amusement parks -- Discovery Kingdom, theme cultural and entertainment blocks -- Sanya Haichang Dream Ocean City that never sleeps, Chongqing Haichang Caribbean Sea World of water park, etc. While improving the visitor experience and products of the park, Haichang Ocean Park continues to provide consumers with high-quality Marine culture immersion experience. It has received more than 140 million tourists in total and won the top 20 of China Tourism Group for 10 years in a row. At the same time, Haichang Ocean Park actively carries out cultural tourism SERVICE and solution business, provides A strategic product system of full-cycle OAAS(OPERATION AS A SERVICE) mode management and output service, and accurately creates a trinity of "Marine tourism + scientific exploration + family entertainment" complex business model quality projects. The newly launched brands of "Haichang Ocean Museum" and "Haichang Ocean Exploration Museum" have now operated 9 ocean museums rich in Marine culture and urban baby walking experience in 9 cities such as Changzhou, Yancheng and Xiangtan. In the future, Haichang Cultural Tourism will spend 3 years to build "100 ocean pavilions", realize the vision of "every city deserves to have a Haichang Ocean (exploration) Pavilion", provide more abundant and high-quality products and services for the huge parent-child family tourism and leisure market in China, and accelerate the scale of the national layout.
Shanghai Maichi Culture focuses on the introduction and project operation management of international head IP themed entertainment projects, and owns a variety of live entertainment (LBE) formats, theme retail authorization and project operation management business of famous IP brands such as Barbie, Pony, Peppa Pig and Shaun Sheep in China under Mattel, Hasbro, Aedman and other groups. We have successfully organized and introduced international cultural projects in China and the United States, and provide integrated solutions including design, operation and marketing to international brands (IP) and space owners.
Zhang Jianbin, CEO of Haichang Ocean Park, said that through the strategic cooperative relationship established with Shanghai Maishi Culture, the strong alliance will further promote the long-term development of each other's business, provide tourists with high-quality theme park experience, and provide high-quality IP with organic embedded landing opportunities in the ocean scene. At the same time, it also provides a new solution for commercial space and real entertainment business.
Zhao Yang, president of Shanghai Maiche Culture Development Co., LTD., also expressed that the strategic cooperative relationship with Haichang Ocean Park is a high recognition of the Chinese market by international head IP. Cooperating with China's leading theme park operators can enable China's theme cultural tourism industry with high-quality IP content. For Chinese consumers to create more world level experience products, boost the rapid development and progress of China's theme entertainment industry.
