/ Zhaomintong/August 09, 2022 GUANGZHOU -- "This is my first time to listen to a radio drama, three days of immersion. I am a native of Changting, and the town of Ha Tian in the story is my hometown. The characters in it seem to be my parents and grandparents. There is resilience and commitment in their bones, and their desire to change the face of their homeland is so strong. Thank you for making their struggle heard and known." On August 5, after the third episode of the radio drama "Live Up to the Mountains" aired, a netizen left a comment on Weibo under the hashtag # Live up to the Mountains.
From August 3 to August 5, the radio drama "Live Up to the Green Mountains" of China Media Group was broadcast on the Voice of China. Several new media platforms such as CCTV News, Yunlisten, and CCTV Video were launched simultaneously, which soon brought a large range of "Binge-watching heat". Realistic theme radio drama to meet the "highlight moment".
Major theme innovation expression inspire people with good stories
Radio drama is an art form rooted in the nature of broadcast media, its charm lies in the immersive enjoyment of "all in the ear". Cao Yu, a playwright, once said, "The life of radio drama lies in its unique personality, which leaves a wide world for the audience." As a type of radio program born nearly a century ago, in recent years, with the rise of new audio media platforms, radio drama has reignited its vitality, and more works have broken the existing pattern of creation, showing a more ambitious ambition and mind.
The radio drama "Live Up to the Green Mountains" is based on the green evolution of Changting County in Fujian province. It vividly reproduces the story of the people of Changting in Fujian Province's struggle to control soil erosion, promote rural revitalization, and turn "Flaming Mountain" into "Mountain of flowers and Fruits". The report stresses that building an ecological civilization is a crucial task for the sustainable development of the Chinese nation. The construction of ecological civilization is closely related to people's lives. The theme of the radio drama "Live Up to the Mountains" is focusing on this: it expresses people's good expectations, embodies the common memory of several generations, and carries profound feelings of home and country.
The radio play "Live Up to the Mountains" does not blindly seek "big" in the script creation, but starts from one specific "people", presents the great changes in the countryside with real individual experiences, and shows the magnificent changes of The Times with the creative idea of "the same structure of the family and the country". With a kind of realistic courage, the play faces the plight of villagers in changing their home environment, does not avoid contradictions, and is true and sincere. It seems to focus on the story of "South village", but in fact, it has completely recorded a vivid practice of the construction of ecological civilization. What's more, the scriptwriter pays attention to the fireworks in real life in the creation, and focuses on the depiction of the family and the countryside, so that the audience can form a strong emotional resonance. Netizen comments: by the details of the story and sincerity circle powder, the heart is covered with heat, full of power. This is exactly the original intention of the play: let "listeners" no longer stay outside, but actively approach the story, feel the pulse of The Times.
Transform advantageous resources into advantageous word-of-mouth differentiated content to highlight the siege
Radio drama "Live Up to the Mountains" based on its own advantages, adhere to the audio thinking, relying on the classic mode of "voice celebrity + high-quality drama", invite a number of well-known actors and dubbing celebrities to play the roles in the play.
On the cast, we invite Feng Yuanzheng, Xu Fan, Tang Ye, Yan Yansheng and other famous actors, drama actors and Shang Hong, Zhao Ling and other outstanding dubbing actors. They use sound to bring characters to life. In particular, the participation of several well-known actors such as Feng Yuanzheng and Xu Fan from Beijing People's Art Theater has triggered a hot discussion among netizens about "crossover drama", attracting and driving the attention of a group of young audiences to radio drama.
In terms of production technology, the radio drama "Live Up to the Mountains" adopts the most advanced production and broadcasting technology, through the performance, music, sound effects and other rich sound elements to create characters, create scenes, tell stories, so that the audience can get the artistic enjoyment of "sound" in their environment. Many netizens leave a message: it is simply a sound blockbuster, sound gluttonous, ear extremely enjoy......
Visual products help the integration of communication to create a breakthrough in the circle of influence to conquer the young audience
In the current media environment, how should the value of radio drama be recognized? The production process of radio drama is being reset, from theme planning, content recording to communication channels and other links are changing. Innovation is the most important factor for the continuation of the vitality of radio play. Without innovation, there will be no future of radio play.
In 2021, the Voice of China created and launched two themed radio dramas, "Liangshan Mountain" and "To Yan 'an". In different stages of planning, recording and promotion, the two radio plays follow the new media habits and thinking mode of the "post-90s" and "post-00s" young people. Relying on different media platforms, they launch new media products with rich content and various forms, greatly expand the extension and connotation of radio play products, and present the artistic charm of radio play in a more comprehensive and three-dimensional way. The radio drama "Live Up to the Mountains" also continued and upgraded these explorations.
"Radio play recording slow live broadcast". In the past, what the audience appreciated was the "result" of the completion of the radio play. The slow broadcast of the radio play would open their thoughts and show the process of the production line of the radio play to the audience, which greatly aroused everyone's curiosity and attention. During the recording of the radio play, the main creative team adopted the popular form of "slow live broadcast" and launched the whole process of "slow live broadcast" and the live broadcast of the host's interview on the video platform. The production process of radio play is displayed in an all-round way, and the tidbits behind the recording are interviewed and interpreted in a funny way, so that the vast number of netizens can become "cloud supervisors" and witness the birth of a radio play on stage and behind the scenes. It is also the first time that an Internet platform has launched a slow live broadcast for the recording process of a radio drama.
"Visual radio drama". To change the defect of only "listening" but not "watching", the Voice of China innovated the expression technique and edited the recording into "visual" radio drama. When the radio play is launched, different versions are launched for different platform properties. The audio platform launches the audio pure version, and the video platform launches the "visual radio play". In the immersive experience of "visible radio play", you can feel the actors' interpretation and creation, and stimulate strong emotional resonance.
"Radio drama recording slow live broadcast" and "visual radio drama" are innovative models in line with the attributes of new media. Since the pioneering attempt of the Voice of China last year, the radio drama industry has followed suit. This "visual" product created by adapting the context of media integration has triggered discussion among net generation audiences, greatly enriched the transmission path of radio drama, provided new audiences with new choices, and gained the favor of young people.
< /p>In addition, relying on the theme of radio drama, Voice of China launched the offline activity of "Live up to Green Mountains and Green Actions". It set up a 200-mu area in Changting Soil and Water Conservation Science and Education Park, the original site of the story, and set up the China Media Group Public Welfare Forest, calling on netizens to listen to the radio drama and participate in the interaction on new media platforms. Receive free saplings and participate in voluntary tree-planting activities. "Plant a tree, add a green; Do your part to protect the clean water and green mountains ", the public welfare activities are implemented to turn the idea of ecological civilization into a practical activity. At the same time, the influence of the radio drama "Live Up to the Green Mountains" is "broken", and a new chapter of ecological civilization construction in the new era is written on the spot.
