Artist Zhang Fan FFAN reshapes new possibilities of art crossover, Hangzhou Dexin Real Estate Group parachute giant "Heart stealer Rabbit"

2022-08-09 17:48 0

/ Aswen News/August 09, 2022 Guangzhou -- In the summer of 2022, artist Zhang Fan FFAN and Dexin Real Estate Group started a multi-dimensional artistic crossover joint cooperation. The huge "heart-stealing rabbit sculpture" at the gate of Hangzhou Zhiyi Shopping Mall, owned by Hangzhou Dexin Real Estate Group, attracted a large number of visitors to punch in and take photos on the day it was unveiled. The eye-catching giant rabbit stands in front of the Dexin Real Estate Group in Hangzhou, overlooking a crowded street. The futuristic and mysterious silver appearance and the pink Heart bring a sense of "sweet and cool" conflict to the cute image of rabbit. This is the latest large-scale outdoor sculpture art work "Heart Hunter" by Chinese pioneer artist Zhang Fan FFAN, which was collected by Dexin Real Estate Group in August 2022.

This cross-boundary joint cooperation between business and trendy art is visually extended by artist Zhang Fan FFAN's most classic IP image - Heart Hunter series. FFAN is based on the IP image prototype of the Heart Stealing rabbit and the characteristics of Texin Real Estate Group -- "Wings of Hangzhou", with the "blueprint to show talent, only the God is not lazy; White rabbit sent a spring to Yunshan look embroider Duirong "for the creation of the concept, created the wings of Hangzhou co-branded stealing heart rabbit. This rabbit, full of young vitality, not only symbolizes the innovation and great future of Hangzhou, but also symbolizes the good wishes of China, peace and prosperity.

In addition, Dexin Real Estate Group -- Hangzhou Wings also takes the IP of the Heart Stealer Rabbit as the design element to shape the artistic scene of the project, opening the "Galaxy Roaming of the Heart Stealer Rabbit", combining the metauniverse and business, and working with the artist Zhang Fan FFAN to unlock the new password of offline traffic, completing a double-line closed loop of online + offline. The project and consumers in the virtual/real world can be more closely linked, for the deep integration of meta-universe, business, art proposed a new way of play, new ideas.

Chinese avant-garde artist FFAN Zhang was born in Beijing and graduated from the Central Academy of Fine Arts. A petite girl with lofty ambitions belonging to the north. Budding love is the core of the artist's works. In the context of highly emotional times, she chooses to respond to The Times in her own way.

She focuses on multiple creations in the field of fashion and trend, and is good at the dual use of virtual and real language, as well as various forms of expression in wearable device art, fashion, painting and other art forms. Once with "LEXUS", "YKK", "LEGO", "Nai Xue Tea", "Audi", "McKellen", "Perfect Diary" and other brands cross-border cooperation. His works have been exhibited in Beijing, Shanghai, New York, Paris, London, Copenhagen and many other cities. After eight years of transformation from 2014 to 2021, the style of FFAN Zhang's works has changed from the dark color period at the beginning to the "sweet and cool" and "fashionable and advanced sense of earth" period. In addition to the personal veins enriched by The Times, the reconciliation and redemption of the soul and self also shaped most of her present forms of expression. In times that go bad or strange, she stays alert.

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It is worth looking forward to, in November, 2002, the artist Zhang Fan will hold the first stop of the global tour exhibition in New York, so that the new works can meet more people, and the international collection channels will be more abundant.

Source: Corporate press release
Keywords: Zhang Fan
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