/ Aswentong/August 09, 2022 Guangzhou -- On August 7, 2022, Minmetals Changsha Live, a cultural, entertainment and commercial complex built by Minmetals Real Estate Co., LTD, made its debut. Zhao Qiang, General Manager of Commercial Real Estate Division of Minmetals Real Estate and Executive director of Changsha Minmetals Commercial Management Co., LTD., Xie Yi, member of Party Committee and Deputy General Manager of Central China Regional Company of Minmetals Real Estate, Qin Shiping, member of Party Committee and deputy director of Changsha Bureau of Sports, and other leaders and guests gathered at Minmetals Changsha ·Live to witness the grand opening ceremony and open a new chapter together. Minmetals Real Estate deeply cultivates Huxiang culture and establishes a new business benchmark in this passionate star city. Night economy, fan economy and new sports and entertainment formats, to create delicious, good-looking, fun to live?? Living gathering place. The innovative complex of urban sports and commerce awakens the economic vitality of the north of the city and meets the wonderful future.
At 9:28, the opening ceremony officially began. Li Zhihui, deputy general manager of Changsha Minmetals Commercial Management Co., Ltd. made a speech on stage. First of all, he expressed warm welcome and heartfelt thanks to the leaders and guests present. Later, he said that Minmetals Changsha •Live, as a commercial complex of sports, entertainment and shopping in the north of the city, is advancing steadily and forging ahead with spirit. Minmetals Changsha •Live is not only a shopping center, but also a new scene of social life to build the Internet of everything. Let's work together to bring new shopping and life concepts to every person and every family, so as to create a better life.Then, Zhou Chuang, chairman of Hunan Dacang Jupin Commercial Chain Co., Ltd. delivered a speech. He said that as the main merchant introduced by Minmetals Changsha •Live to rebuild the new super commercial format, Dacang Jupin storage membership store, as the first local storage membership store in Hunan Province, can meet the one-stop shopping needs of member families. We will adhere to the pioneering spirit of seeking change and innovation, and contribute more wonderful things to this blessed land together with Minmetals Changsha •Live.
Next, Zhang Zhifeng, Director of Sports and Youth Sports Department of Changsha Sports Bureau, delivered a speech. He said that Minmetals Changsha ·Live has built a youth sports training center in Hunan Province, combining sports formats with traditional commerce, creating a new business model and adding a strong and significant mark to the commercial landscape in the north of the city. After the wonderful speech, Zhao Qiang, the executive director, and other 3 leading guests made the eyes for Rui Shi, implying a prosperous opening, a prosperous business and a great future. Later, the leaders took the stage together for the opening ceremony of Minmetals Changsha ·Live, opening a new chapter.At the same time, opening activities are being held in full swing, popular IP doll parade, popular around the world "Doz Cat" children's theater, fantastic magic show master show, vibrant bubble party, music carnival, fancy basketball show and super parkour youth performance. During the opening period, all major brand businesses jointly present gifts, Chow Tai Fook Golden Gram is reduced by 30 yuan, Mr. Big Bowl is reduced by 50 yuan if he consumes 100 yuan, Suge fresh fruit Tea is buy one get one free, Mu Mu Family is given a blessing bag if he consumes 77 yuan at all times and so on. More members to the store gift, to send a fine gift. The multi-layered online and offline play also gathers vitality and joy for the summer of the mall. During the opening period, ten thousand gifts and surprise discounts also bring heavy benefits and surprises to consumers.
Minmetals Changsha ·Live is another Changsha cultural and entertainment plateau built by China Minmetals Group with an investment of 5 billion yuan. The project is located at the intersection of Fuyuan West Road and Hongshan Road, Kaifu District, Changsha City, with a total land area of about 46,000 square meters and a total construction area of about 161,000 square meters. The commercial project will be developed in two phases, the first phase with a total floor area of 512,28.67 square meters and the second phase with a total floor area of 109,457.66 square meters. The project adopts the creative paradise mode of "TV media + cultural creativity + commercial real estate" shared by the whole people. It covers diversified business forms such as culture and art, eating, drinking and entertainment, etc., and includes the local entertainment culture in one shot, which is the epitome of Changsha city. The goal is to build the largest cultural and entertainment commercial complex in the north of Changsha city.
Business Phase II cooperated with "Hunan Youth Sports Training Center", focusing on "commercial real estate + sports formats", in order to let more teenagers contact high-level competitions, improve the popularization of sports events, and promote the development of national fitness. The Youth Training Center integrates high-quality sports resources in the province to provide the most professional and comprehensive sports training services for the majority of young people in the province free of charge. The sports training will be officially launched on August 9th.
Aiming at the youth market, sports stars and sports events are introduced into the project, and the introduction of fashion and sports brands such as Parkour, Xiangyang Sports, Nike, Chow Tai Fook, Mr. Big Cup, Ape coffee, Su Ge Fresh fruit tea, MUMU FAMILY and other brands, gain a large number of family customers. Sports and mascot Yuexiaohan double IP are closely combined to become the superior resource of Minmetals Changsha ·Live differentiated operation, deeply enhance the sense of interactive experience and stickiness with customers, help the regional value leap and lead a better quality of life.
