/ Aswen News/August 09, 2022 Guangzhou -- Dongfeng Winwind proposed "defining automobile category with scene" at the launch of its new seven-seater family car Winwind Yacht on July 28. It is the first major manufacturer in the auto industry to make this argument so far. As we all know, the engineering thinking of traditional automobile manufacturing and the logic of competing products define automobile categories from size, wheelbase and chassis height, and divide cars into sedan, SUV, MPV and other categories. When consumers choose a car, they always have to make a choice, and their needs cannot be fully satisfied.
Automobile category in the old world, there is no solution to the "three questions of the soul"
In view of the accumulated drawbacks of the old automobile category for a long time, Dongfeng Wind also issued the "three questions of the soul of Chinese quality family cars" on the demand field of family cars at the conference site :
① Parents who choose traditional MPVS to take care of their families must feel like "full-time drivers" at home?
② When a family chooses an SUV for its appearance and performance, does anyone have to be dissuaded by the small, crowded third row?
Do Chinese families who pursue high-quality and high-tech car experience have to pay high prices?
"Defining automobile category with scene" is promising, the first 7-seat family car with scene definition
Believe that such situation will gradually change in the future, and the opportunity for change is "defining automobile category with scene". Now it has been able to create a new 7-seat with the first "family car" scene definition from Dongfeng Fwind See this change in the popularity of family cars and yachts.
To explore the demand through the scene, so as to better meet the demand, faddish yacht is a successful practice of Dongfeng faddish "define automobile category with scene". It can be said that "defining automobile category with scene" opens a new blue sea of thinking for the sustainable development of the industry in the future, is a positive horn in the industry, and is likely to become a milestone of industry change.
The "antidote" for consumers' pain points, the most popular 150,000 class domestic car for Chinese family users
"Defining automobile category with scene" is a great benefit for domestic consumers. At the press conference, Dongfeng Winwind issued the "Three questions of the soul of Chinese quality family cars", which is a fact that the industry has been silent about, or even blind to, most traditional OARS are clinging to the "wall" of the old world of automobiles.
Adhering to the concept of "made for home", Dongfeng Fashion takes the lead in "defining car categories with scenes" as the guidance, directly attacking the pain points of family car consumption, and speaking for family consumers, which is very commendable. As the "antidote" to the pain points of family car consumption of Dongfeng Winwind Yacht, it not only removes the existing barriers of automobile categories, but also can better meet the various needs of family cars. It is a better choice than the existing cars of the same price. < /p>For this reason, we deeply agree with Dongfeng Winwind's proposal that "Winwind Yacht brings the optimal solution of 150,000 class family cars to Chinese users", which is a declaration with full confidence, and also Dongfeng Winwind's sincerity and commitment to bring domestic consumers.
