/ Morning News/August 05, 2022 Guangzhou -- (in August 2022, Shanghai) new Chinese style gold jewelry brand Laomiao has launched a pop-up store for its newly-launched Guocao wedding gold jewelry -- Laomiao Youque series, which will be launched in the North atrium of the 1st floor of Shanghai New World City from August 1st to August 7th. Laomiao Youque series is based on the admiration and recognition of Generation Z youth for Guochao culture, inheriting the good luck culture of the Laomiao brand, breaking through to create wedding gold jewelry integrating young thinking and trend aesthetic, conveying the personality of "the joy of life, designed by myself". But also on the occasion of the Tanabata Festival, to create a unique romantic atmosphere belonging to the "Oriental Valentine's Day" for consumers, feel the unique charm of new Chinese style wedding jewelry.
Old Temple Youque Collection invited couture fashion designer Grace Chen, well-known fashion designer Helen Lee, and new jewelry designer Long Zijia for crossover cooperation, respectively to create three different theme style series: Wonderful Joy Yuan, Jiangnan Joy Yun, Han and Tang Dynasty Joy Dream. In each theme style series, designers have injected their own unique insights into the young trend, integrating the mysterious and romantic exotic culture, the poetic sentiment of South China, and the splendid scenery of Han and Tang dynasties dating back to the bright history into the old Temple Youmagpies series.
In order to let consumers more intuitive feel the old temple Youmagpie series of diverse charm, the pop-up store specially selected the unique blue, Han and Tang red, Jiangnan green, as the theme color. The pop-up is visually divided into three interactive areas through a sharp collision of colors, combined with iconic design elements from each series. In addition, the interactive area will set up a blessing wall praying for blessings, interactive props shooting and other interesting card punching activities. After consumers post the on-site card punching content to Xiaohong Book, they can also receive exquisite hand gifts specially customized by the brand.
The new pop-up shop in the old Temple Youmagpie, around the "magpie" image in the series name, carefully built in the center of the pop-up shop "Magpie Bridge theme area", subtly echoing the magpie bridge allusion in the Qixi culture. The magpie comes to tell good news and convey love. Groups of magpies circle in the sky and form a golden bridge winding upward, symbolizing a happy future. Magpie group under the old temple magpie series of new products of the exquisite presentation, but also so that consumers can immerse in the experience of the tide of the new fashion of marriage, send happy and auspicious good luck wishes.
As a new gold wedding jewelry launched by Lao Miao brand, Lao Miao You Magpie series draws inspiration from traditional culture, uses young design language to give products fresh vitality and high quality, deduces Chinese romance, highlights the beauty of Oriental life.
The Old Temple You Magke Strange Color Happy Yuan series uses characteristic Miao culture totems, interprets the classic charm of Miao culture with contemporary spirit and design inspiration, and offers the youth of the present generation a unique choice with romantic and exotic cultural characteristics. The old Temple Youque Jiangnan Charm series integrates the romantic and poetic Jiangnan charm into the product design, integrates the modern texture with the traditional aesthetic connotation of Jiangnan, and sets off the multi-faceted attributes of modern women, gentle and confident. The old Temple You Magke Han and Tang Happy Dream series is based on the Han and Tang culture as the background, using the ingenious inheritance process, showing the exquisite and pure beauty of Han and Tang jewelry, showing the new Chinese idea of calm, dignified and magnificent.
Since its debut on August 1, the Magpie themed pop-up in Lao Miao has attracted many young consumers to check in with its unique charm of traditional culture and modern style. Laomiao brand not only hopes to let more consumers know about the new Laomiao Youque series through the form of pop-up store, to convey the brand concept of "the joy of life, designed by me", but also to actively respond to the third "May 5th Shopping Festival" co-sponsored by the members of the leading group of the International Consumption Center City with this pop-up store activity. Centering on the core goal of promoting consumption upgrading and stimulating consumption potential of the May 5th Shopping Festival, we build a bridge of direct communication with consumers through offline immersive experience, narrow the distance between us and consumers, and gain their recognition.
< /p>In this "May Shopping Festival", the "Bright Magic City" diamond jewelry culture Festival hosted by the Municipal Commission of Commerce, as an important part of the shopping festival, on August 4th, the opening ceremony was held in the middle hall of the 1st floor of Shanghai Damaru Department Store. Laomiao Brand and Yayi, the classic gold jewelry brand belonging to Shanghai Yuyuan Jewelry Fashion Group, were invited to attend the opening ceremony and present the new products of Laomiao Youque series and Yayi Gufa Yijin · Huafandiyue series. Dialogue with consumers with innovative new Chinese style gold jewelry, let consumers enjoy the great beauty of the Orient, and create Oriental life aesthetics integrated in life but higher than life.
