self-created "Rub exercise", drainage health new fashion
Shanghai medicated soap has been concerned about national skin health, homeotide for young consumer groups launched a set of self-created "Rub exercise". It combines simple and easy to learn movements with young and energetic music, integrates the fashion sense of new domestic products, calls on consumers to pay attention to skin hygiene, and makes a healthy and happy life together.
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On July 11, Shanghai Pharmaceutical Soap official released the original bath exercise "Rub Exercise" with a new series of liquid soap products. Once the release of the brainwashing magic songs and easy-to-imitate rub exercise actions, it attracted a large number of netizens to pay attention to the discussion, many netizens were amazed at the brand "Retro amazing younger", "old brand in memory", "miss the taste of Shanghai medicated soap" and other praise comments instantaneously occupied the comment section, "support for the rise of domestic products".
"Rub Rub Exercise" was also popular in the Douyin challenge, where the video was viewed more than 120 million times and more than 12,000 netizens participated in imitations. In one fell swoop in the young group to reap a lot of goodwill, complete the brand renewal.
landed on Dragon TV to test the new business format of live broadcasting
At the same time, Shanghai Soap also brought its three major brand products to Dragon TV, appearing in the important functional platform and major landmark activities of the "four major brands" : "Shanghai Service", "Made in Shanghai", "Shanghai shopping" and "Shanghai Culture" -- Focus on the global live broadcast of Shanghai Xiannong's "May 5th Shopping Festival". During this period, we conducted a large screen live linkage with Shanghai consumers, organically connected the meta-universe with citizens' life, delivered global quality goods to citizens' doorsteps, explored new consumption scenes, new experiences and new gameplay, and accelerated the innovation of Shanghai consumption business models.
Double upgrade of design quality, leading the high standard of Guocao
The appearance packaging of new liquid soap series products has invited well-known packaging designers to cooperate. Retro wind music reveals a vague sense of beauty, relief decorative graphics more a dream back to the old streets of Shanghai literary atmosphere, not only let a person's eyes bright, but also bring a kind of familiar feeling.
In product development, the main sulfur hot spring liquid soap was upgraded from the traditional soap body to a new liquid form. Researchers used small molecule wrapping technology to wrap sulfur with gum acacia, and added aged patchouli essential oil to turn the sulfur into colloidal sulfur, and mixed with other natural terpene plant flavors. On the basis of preserving the health effect of sulfur, the original pungent sulfur flavor is weakened, and the fragrance retention effect is greatly increased 6 fruits.
can not only solve the problem of dry skin when taking a bath with traditional soap, but also avoid the "false smooth" body feeling produced by ordinary shower gel.
Healthy taste, let the brand upgrade in the inheritance
< P > In the national memory, the biggest common impression of the soap is the taste, Chinese medicine, sulfur, burnt, rags, old people...... This unique pharmaceutical flavor is derived from the unique pharmaceutical soap formula of Shanghai Pharmaceutical soap, and is also the biggest brand cognitive asset of Shanghai pharmaceutical soap.
Shanghai Pharmaceutical soap's new slogan "Shanghai Pharmaceutical Soap, a smell is the taste of health" sublimates the taste from the physical level of cognition to the consumers' inner pursuit of safety and health, helping Shanghai Pharmaceutical soap realize a comprehensive brand rejuvenation!
As a local brand rooted in Shanghai, Shanghai Pharmaceutical Soap knows well the pain points and demands of consumers for washing and care products. While carrying forward the concept of "high-quality soap made by the public with ingenuity", Shanghai Pharmaceutical Soap constantly explores the new reform of classic brand products, and strives to show the new vitality of the brand in culture, fashion and youth. < /p>We believe that in the future, Shanghai pharmaceutical soap will bring more high-quality products to consumers, so that consumers can feel the unique charm of classic domestic brand innovation and high quality.
