/ Aswen News/August 03, 2022 Guangzhou -- What is the most convincing scenario for a brand to achieve the most direct transformation of youth? Music festival, as a popular culture rising among young people in recent years, has become a summer necessity for the new generation like air conditioning and watermelon. Its own trend, personality and other labels and Kelon air conditioning "born for strivers" brand attitude happens to coincide.
Therefore, Kelon air conditioning music as the theme concept throughout the summer, seize the traffic password, to communicate the new generation of young strivers with music. In early July, Kelon Air Conditioning took advantage of the graduation season to release the single "16 decibel Me" and music TVC. Through the brave voice of the new professional at 16 decibel, it has struck a chord with young consumers. The short video has been played 5.7 million times on the whole network, and the interaction volume has reached 45,000.
At the same time, Kelon air conditioning co-organized the 2022 New Youth Music Festival, which will push this year's music marketing to a new climax. New Youth Music Festival is an original music festival founded by Dazhong in 2014 for "New Youth". Based on inheriting the spiritual core of new youth, "New Youth" has become the "strongest voice" of local singing and an independent music brand facing the whole country after 9 years of hard work.
This year's new Youth Music Festival "aircraft carrier class" band lineup gathered in Weifang, bringing a visual and audible rock feast. Pain Yang, second-hand rose, letter (Su see letter), summer invasion enterprise painting, reflector, Mosaic, landlord's cat, shaman, nine treasures, lost train, new school choir, fusion G strong join, in the name of "new youth" gathered kite city, passion singing. The deep blend of sound and light and dance beauty, the passionate chorus of ten thousand people, the scene atmosphere only rose and did not fall, the music fans saw their favorite singers, heard their favorite songs, excited swing, indulge in jumping, more than 30 degrees of high temperature day does not affect the carnival brought by the music.
Kelon Air Conditioning in the music festival site with the soul of "What is the new youth" to communicate with young people, and develop in-depth interaction with the new generation. More to the fans' surprise, Kelon Air conditioning sent out 4 new sleep air conditioning ears, which set off a small climax of the music festival. < /p>< /p>Set up an immersive theme exhibition area at the music festival site. In addition to the direct display of star products such as sleep air conditioner Little Ears series, Kelon Baby Sleeping air conditioner, Kelon Double Purification and fresh air oxygenation air conditioner to the new youth, it also cooperated with the official Jingdong to build a music festival atmosphere broadcast room, to deliver the hot scene to online users. Viewership reached nearly 300,000 people. Successfully transformed product power into grass power, and completed the output and full penetration of "professional and efficient" brand value imperceptibly.
