/ Aswen News/August 02, 2022 Guangzhou -- When the competition in the air conditioning industry becomes increasingly fierce, when the Z era has become the main consumer force, what strategies should the brand communicate with them, in order to gain their attention? From July 30 to 31, the 2022 New Youth Music Festival co-organized by Kelon Air Conditioning was officially launched. With music as the medium, Kelon Air conditioning clearly conveyed brand information and brand concept to young people, and presented new ideas and new choices for industry marketing.
Join hands with the New Youth Music Festival, the brand value is further increased
< P > "New Youth" is the core music IP that Dazhong has been grinding for 9 years. In 2014, the original music festival for "New Youth" was born. Now, "New Youth Music Festival" is moving towards the goal of being the strongest local music festival in Shandong. It is understood that the 2022 New Youth Music Festival is guided by the Publicity Department of the CPC Weifang Municipal Committee and Weifang Culture and Tourism Bureau, hosted by Shandong Internet Media Group, organized by Volkswagen Online Poster News and Shandong Tiansheng Huayi Culture Media Co., LTD., with special brand support provided by Geely Auto Emgrand S and co-organized by Qilu Wine Place and Kelon Air Conditioning. It aims to present a rock night "awakening the soul" for the new youth. In the best time, we can enjoy music and food together with the new youth, and feel the unique charm of the new "Internet celebrity" city Weifang.
Music highlights the attitude of new youth. On July 30, the 2022 New Youth Music Festival was held in Weifang, Shandong Province. In the hot atmosphere of summer, 12 rock bands, such as Second-hand Rose, Pain Yang and Xin, which are the favorite bands of the new youth, performed on the stage, not only conveying the love of the new youth, but also presenting an all-round sensory feast of vision and hearing.
In addition to singing music with the young people, Kelon Air conditioning also set up an immersive theme exhibition area at the music festival site, integrating creative interaction, forwarding lucky draw, atmosphere gifts, intuitively showing the pioneer technology in many products such as Kelon Sleep air conditioning Little Ears series, Kelon Baby sleep air conditioning, Kelon Double purification new air oxygen air conditioning to the new young people. Transform product power into grass power, and complete the efficient output and full penetration of brand value imperceptibly.
Promote brand youth, bring surprises to consumers
Brand youth is a development strategy, active close to young people, and the communication with the Z era is Kelon air conditioning constant pursuit. Music festival and Kelon air conditioning have something in common with "youth". Music festival has always been loved by young people, and Kelon air conditioning, which is famous for its energy saving and high efficiency, is also loved by the majority of young consumers.
In March this year, Kelon air conditioning's first rejuvenating form product, sleep air conditioner Little Ear, came on the market, filling the gap in the industry with its light luxury retro appearance design. The new product comes in a low saturation color system, which is suitable for a variety of home decoration styles favored by young people. Product material is mainly for injection molding with color, fresh color, exquisite texture, more to meet the needs of young users the temperament of The Times.
Not only that, Kelon air conditioning small ear series in dehumidification function is also extremely excellent. It is understood that Kelon air conditioning small ear series can achieve 1.5L/h dehumidification, but also equipped with non-cooling dehumidification function, in the "natural wind dehumidification" mode, the system in dehumidification at the same time using polycrystalline ceramic heating body intelligent compensation for indoor temperature, to maintain indoor temperature balance. Appearance level and technology are both online, attracting the attention of many young consumers.
< /p>39 years, Kelon air conditioning is full of struggle and strength of the youth, Kelon air conditioning with a young attitude, continue to resonate with the Z era, bring them efficient and personalized air conditioning experience. This time, together with the new Youth music Festival, Kelon air conditioner realizes the brand creativity through the form of music, highlighting the brand attitude of Kelon air conditioner is young, creating a new way of communication between new youth, but also shaping the model of innovative content marketing in the air conditioning industry. In the future, I believe Kelon air conditioning will continue to release the youth gene, for consumers to bring more surprise products.
