/ Aswentong/August 02, 2022 Guangzhou - The summer of love two-way, century-old brand Fang Jia shop to "the fifth Wolfberry industry Expo" as an opportunity, to "only authentic" as the theme of wolfberry quality tracing activities. Live streaming talent and vip users are invited to walk from the wolfberry base to the production workshop with the Fangjiapuzi tracing group to witness Fangjiapuzi's insistence on quality.
Fangjia shop Zhongning wolfberry base - north latitude 37.5° gold origin, Fangjia shop one of the 20 big origin, the year light nearly 3000 hours, high effective accumulated temperature, the Yellow River and Qingshui river joint irrigation, high salinity, unique water quality, soil clean and rich in selenium, very suitable for the growth of wolfberry trees. Fangjia Shop has successfully established a standardized planting base of 10,000 mu here, breeding high-quality varieties and advanced cultivation and planting technology, adopting the integrated water and fertilizer system, biological disease and pest control system, and strictly implementing international agricultural planting standards.
In Fangjiapuzi Wolfberry production Industrial Park, nearly 1500 tons of wolfberry skins and seeds can be separated from fresh fruit juice every year. The production and processing of wolfberry products are carried out in the clean production workshop, after a number of hard core modern processes, the maximum extent of the retention of wolfberry's own nutrients and active substances. The original fruit of Lycium barbarum was transformed into drops of rich lycium barbarum protoplasm within 6 hours by pure physical low temperature pressing technology and high pressure microparticle technology. Dry wolfberry, from manual screening, new energy drying, safety inspection to automatic packaging, the whole chain strict implementation of 13 standardized production process.
In this regard, the person in charge of Fang's shop said that the century-old brand can only be recognized by consumers through quality transcendence, and only by constantly surpassing, constantly strengthening science and technology, forming technical and technological barriers, can the domestic products go to the global market.
In terms of product research and development, with the rise of consumption power of new people, the old consumption pattern has been broken, and new consumer groups and consumption habits are evolving into a new market of health categories. Fang family shop follows the idea, the main "light tonic" food health concept. Wolfberry as an example, Fangjia shop to build healthy food R & D center wolfberry, to wolfberry as the base material, multi-angle in-depth mining wolfberry efficacy, focus on product innovation, quality improvement, for breakthrough, for effect, further improve Fangjia shop wolfberry industry benefits and voice, influence.
In this vast northwest desert, wolfberry is known as the "tree of life", it can not only effectively curb desertification, improve soil erosion, but also open up a way for local farmers to increase income and lead to prosperity. Fang home shop not only established ten thousand mu of green wolfberry base, supported a group of farmers professional cooperatives and wolfberry processing leading enterprises, the implementation of industry help measures, boost the poor households to the road to wealth. During the traceability period, a 3-day traceability live broadcast activity was carried out to help farmers expand sales, further promote the economic development of wolfberry industry, and walk out of a development road featuring ecological protection, economic benefits and social benefits.
< /p>This sourcing activity is an important measure for century-old enterprises to seek brand upgrading and optimize the industrial chain. In this regard, the relevant person in charge of Fangjia Shop said: Fangjia Shop will continue to actively explore the future development mode of Oriental tonic industry, adhere to the brand and product upgrading to optimize the upstream and downstream construction of the supply chain, and constantly introduce healthy products that meet the market demand.
