/ Aswen News /2022 August 02 Guangzhou - recently, Moxi in the seventh Jingdong supermarket baby party, won the best growth brand award, and achieved sales growth of 337% during the activity.
year-on-year growth of 463%-913% Moxi baby children future period
Jingdong supermarket baby party as the core IP of the maternal and child market, for many years to bring consumers trustworthy maternal and child products, has become China's new generation of maternal and child family parenting and consumption of "one-stop shopping park".
This year Jingdong baby to "love baby, love you" as the theme, will focus on the treasure mother, encourage mother to do with the heart of the mother, also do confident, colorful, lit love yourself, this and Moxi mother itself, the pregnant woman to look at, The delivery of brand attitude to give this group a better ideal lifestyle experience coincides with each other.
activities, Moxy self-run products overall sales growth of 337% year on year, including lactation bra growth of 191% year on year, monthly clothing growth of 236% year on year, category TOP1, waiting for labor care category growth of 840% year on year, lactation products growth of 486% year on year. It is worth mentioning that, Moxi hair this year child category, child bed growth of 617%, child mat growth of 463%, child towel, saliva towel growth of 913%, the net pregnancy TOP1 hair child category, Moxi child future!
won the best growth brand award Moxy adhere to resonate with pregnant mother
in the Jingdong supermarket baby party, Moxy won the best growth brand award, harvest sales word of mouth double harvest secret is Moxy continue to adhere to resonate with pregnant mother, think they think, Make the products and services they need. Moxi know for the beginning of motherhood, mothers for children's products in particular, under the marketing of many products to find a brand, quality, safety, cost-effective are appropriate, really good good products are not easy. Moxi joint Jingdong launched a "try to fall in love" activity, for Jingdong platform pregnant mother sample free delivery, help them to pick out their own products and the baby. It is reported that in the second half of 2022 Moxi sample amount is expected to be as high as 2 million yuan, covering a full range of products including prenatal and postpartum pregnant mothers and children, so that pregnant mothers better experience Moxi from pregnancy to production stage coverage of high quality products.
At the product end, the quality of the product is also decided by the consumer. Moxi has 3 million community users, every product from the beginning of research and development will spend a lot of efforts to create depth with community users, including from the user to learn research and development needs, sample provided to the user experience officer try and improve according to their opinions. To Moxa autumn and winter style cashmere home clothes as an example, it is Moxa from the user to learn winter coral velvet pajamas hair, static pain points, from the yarn binding structure, to solve the problem of hair, and the introduction of Japan feather yarn technology, make clothes soft as a cloud feeling skin friendly, in addition to the electrostatic process, can not afford static non-stick body, drop skin friendly 0 stimulation.
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The future, as a new generation of family ideal lifestyle brand Moxi, through the pioneer concept and the spirit of continuous research and development, continue to provide one-stop solutions for the new generation of mother and child families, pull the industry towards a new era of vigorous development.
