/ Zhaodun/August 02, 2022 Guangzhou - The 2022 China Color Summit Forum, sponsored by China Cosmetics Magazine and China Color Research Institute, was opened online from July 27 to July 28. 15 experts from different countries around the world were invited to publish four in-depth topics and two major original works. Focus on the topic of Chinese color, inherit the traditional aesthetic culture of Chinese color, guide the future development trend and industry application of Chinese color.
As the first public appearance of the China Color Research Institute, the 2022 China Color Summit Forum will release two original works of the basic research of China color for ten years, "China Color White Paper" and "China Color Standard Color Card C-1000". With the core theoretical support of the big data system of China color, the definition and interpretation of China color will be redefined. Not only the traditional color culture, but also the combination of cutting-edge color science, color culture revitalizing traditional color aesthetics, color science output unified color standards, systematic, comprehensive, scientific guidance and solid application in various industries related to color.
China Color Research Institute has persisted for 10 years in the study of Chinese color culture and science with ingenuity, established the original Chinese color big data system, continued to produce Chinese color standard color cards, Chinese color books and other original content, revitalized Chinese color culture, set up industrial color science standards, and speak well of Chinese color culture.
As the founder and president of China Color Research Institute, Mai Qing spoke as the initiator of this summit forum. From the original intention and value significance of China's color basic research, she pointed out that China's color is not only culture, not only science, but also system, which needs to be exported globally. The significance of the release of China color big data system is not only inheriting the essence of Chinese traditional color culture, reviving the influence of China color in the current era, but also the beginning of the innovative reconstruction of China color science system, as well as the beginning of the global output of color discourse power and enabling the implementation of industrial and urban applications.Mr. Liu Li, vice president of China Cosmetics Magazine on behalf of the organizer, mentioned in his opening speech that at present, brands with Chinese cultural elements have appeared in all walks of life, but how to make brands better inherit and carry forward Chinese traditional culture, and export leading brands with Chinese cultural characteristics to the world, so that the basic research of Chinese color can play a significant role. It is the subject of China Color Research Institute and a message to the future.
This forum is not only an exchange of Chinese and Western color culture, a scientific and interesting collision of Chinese and western color science, a comprehensive interpretation of the value and significance of Chinese color, a high potential energy to release the Chinese color standard system, but also a cultural output to tell the story of Chinese culture to the whole country and even the world. We invite 15 + big names in color-related industries to explore the origin of Chinese colors, learn from the development and application of the industry, and inherit and revive Chinese colors by pioneering four topics: cultural history, color science, art aesthetics and industrial application. < / p > < p > < b > a: project roots | cultural history, to the world speak good Chinese story < / b > < / p > < p > color, it is our first impression of the universe, the last one thousand years of history, from the painters painted sculpture, painting to ceramics from the rubble blinded to the garden architecture, etc., all informs to the color. Chinese color is not only the cultural treasure of the country, but also the "cultural confidence" of the country, which needs us to discover, explore and revive from the vast sea of documents and relics.
Professor Yang Zhigang, honorary president of China Color Research Institute, inherits the traditional Chinese makeup culture through the exploration and discovery of the color culture of the dynasty, supports the "cultural upgrade" of the domestic makeup brand, and hopes to tell the "Chinese makeup story" to the world in the future. "Historical relics are the best records", Teacher Qiu Qingnian, as the inhertor of intangible cultural heritage color culture, explained in depth the stories behind the green colors in the map of rivers and mountains and its modern application, and interpreted the past and present lives of Chinese colors from the perspective of intangible cultural heritage.
Teacher Geng Shuo, the guardian of national treasure and associate professor of the School of Humanities of the Central Academy of Fine Arts, interprets the connotation of traditional Chinese culture from a new perspective from the Angle of the relationship between the use of color and the specific space environment. Nowadays, traditional cultural IP has blossomed, and under the cultural confidence, China color IP needs to be explored. Mr. Lai Liangrui, an expert in cultural and creative IP and a teacher from Beijing Zhongchuang Cultural Travel Group, hopes to create and deliver the brand value with stories, culture and aesthetics through the cross-border marketing of China color IP, so as to leverage and explore the potential young circle who love traditional Chinese colors. Chinese color covers all material and spiritual aspects such as climate, humanity and society. Professor Yang Jian, a researcher on traditional culture of the Book of Changes, disassembles Chinese color from the perspective of the Book of Changes to dig deeply into the connotation value behind Chinese color.
Analysis | color science, building China's color is suitable for the Chinese < / b > < / p > < p > traditional cognition, think China color = Chinese traditional color culture, since the ancient times too much emphasis on color of cultural interpretation and aesthetic interpretation, but few scientific logic thinking behind it, understand the laws of all kinds of color, color matching rule. In fact, China color is not only about color culture, but also color science. Dean Mai Qing deeply interpreted the future application trend of China color based on the big data system of China color original, hoping that the basic research of China color is not only about inheriting the traditional color culture, but also needs to cover the current application and even the development of the future trend. As well as the future continuous production of Chinese color white paper, Chinese color standard color cards, Chinese color application cards, Chinese color books... Exporting the right to speak Chinese color to the world.
Why is it necessary to study color dimensions at the scientific level? Iris, a color scientist, pointed out that the scientific definition of color is not only the need of industrialization, but also can replace language, description and cultural background, etc., and evaluate and standardize colors digitally and quantitatively (that is, mathematical analysis). As the cornerstone of Chinese design and manufacturing, Chinese colors need to be applied in specific industries.
From the dimension of color science, how to disintegrate the color needs at the bottom of the current beauty makeup industry? Ms. Regina, a global famous star makeup designer, mentioned that due to the differences in skin color and skin quality of Chinese people, Chinese people are more suitable for warm neutral colors with a little peach feeling than European and American people, and have lower requirements for "pink". More pursuit of a dry and not oily "moist" sense, highlighting good skin quality over "good foundation".
Judge of Asia Pacific Makeup Artist Competition, Mr Good-looking, a well-known makeup artist, points out in his share that the skin color of the Chinese people is partly determined by congenital personal skin color, and the other part is determined by the acquired personal life style. Chinese makeup brands should start more from our own characteristics and characteristics, to develop products and colors more suitable for Chinese consumers. < / p > < p > < b > project 3: explore | art esthetics, parsing and western colour aesthetic differences between < / b > < / p > < p > different geographical, social environment and cultural background have different artistic aesthetics, thus further achievements in the differences of Chinese and western in coloring concept. Ms. Jennifer, an expert in color aesthetics and the founder of makeup brand OUTOFOFFICE, puts forward how to take root in Chinese culture and form a true national style based on the different application perspectives of Chinese and Western differences, and this national style is not only recognized by Chinese consumers, but also resonates with overseas consumers. It needs the future that Chinese makeup people pursue together.Color is the soul of art, different colors show different charm, and will have a certain impact on people's emotions and psychology. Ms. Lin Xiao, an art history expert, researcher of art and developmental psychology, and visiting teacher of Peking University, said in her share that color in the form of art is also the "tip of the iceberg" of political culture and economy.
Color is an innate part of an object. Liu Sheng, a famous painter who teaches in the oil painting Department of Guangzhou Academy of Fine Arts, shared that people have different perception of color, and they will perceive color through the contrast effect of color. In the use of color, the formal beauty and the composition of the form are diverse, and the cultural significance of color itself is not the most important.
Wang Yi, a famous calligrapher and painter and former deputy editor-in-chief of Popular Color magazine, gave an in-depth explanation of color from the international perspective of innovation and development. He believed that compared with the western color system, there was a big gap in the standard, scientific, normative, industrial scale and other aspects. The innovation of China's popular color should find its own demand and positioning in the field of China's regional cultural color, and the future trend will be oriented by civilized aesthetic education color. < / p > < p > < b > 4: project can assign | industry application, brand & product future application trend < / b > < / p > < p > color science as a discipline, is now widely used in various industries, such as beauty makeup, clothing, furniture, building, garden, etc.
Wu Zhigang, senior brand expert and founder of OIB& Xinrui Brand Research Society, pointed out that the core of the problem of brand choice advantage is the problem of value creation, which is the brand to create and continue to manage new value for users. The Chinese market is facing a huge opportunity for category innovation. As a new vision, color China, through the insight into the potential demand of the Chinese people's heart, takes advantage of color China to boost the growth of Chinese new brands and the rise of a new generation of brands, and promote the growth of brands for a century.
At present, the influence of Chinese colors on the application of global makeup industry is undoubtedly significant. Professor Wu Jianxin of China Pharmaceutical University proposed that we should attach importance to the basic research of color in the field of makeup, establish the Chinese color system of Chinese cultural system, develop products with both efficacy and adaptation to the national colors of Chinese people, guide the development of national makeup, and enhance the cultural value and national pride of China.
From the perspective of Chinese consumer demand, Maggie, co-founder and vice president of product of Pelle Group, as one of the guardians of Chinese color culture, shared the value of Chinese color research from the perspective of users. At present, China does not really belong to the Chinese people's own color and color system application standards. In the stage of basic color research, it is necessary to further improve the competitiveness of hot traffic color numbers launched by international beauty brands, and the basic research of China's color system is particularly important.
The research and development of makeup products should not only pay attention to the expression of cultural aesthetics, but also pay attention to the basic research and development and innovative application of color science. Therefore, Maggie hopes that in the future, more and more people can study Chinese color, Chinese color, elements come out, to further enhance the professional understanding of the industry for color, strengthen the in-depth study of industry users, and build the industry color application standards.
As the guest theme shared at the end of the forum, Ms. Jianni, color designer and former designer of Cultural and creative IP of the Forbidden City, explored the underlying logic of popular colors and their application in the industry according to the current trend of color industry. Thus, the 2022 China Color Summit Forum was successfully concluded.
Chinese color will present a pluralistic and inclusive state in the future, and integrate with the global color. The 2022 China Color Summit Forum is not only the beginning of reshaping China's color cognition, but also the continuation of the continuous transmission and export of the application of China's color industry in the future. In the future, China Color Research Institute will join forces with all parties to export Chinese color, release a series of color card books, carry forward the aesthetic wisdom of China's color, empower the development and application of the industry, and tell the story of China's color.
