/ Aswentong/August 02, 2022 -- On the afternoon of July 30, the "2022 Game Responsibility Forum", directed by China Audio-Video and Digital Publishing Association, hosted by People's Daily Online, organized by Jinbao Electronic Audio-Video Publishing (Beijing) Co., LTD. (hereinafter referred to as "Jinbao Electronics") and co-organized by Beijing Xicheng District Bureau of Science, Technology and Information Technology will be held in Beijing Hold. With the theme of "Carrying forward traditional Chinese Culture and Creating excellent Games", the forum will invite representatives from Qujia Mutual Entertainment, NetEase Games, Shengqu Games, Perfect World, People Online, 37 Mutual Entertainment and other enterprises to have in-depth exchanges on topics such as boosting the cultural confidence of games, intellectual property protection and game industry development, social responsibility and compliance of game enterprises.
In this forum, Fun Plus Entertainment, as the outstanding game enterprise of this year, was successfully shortlisted in the "2021-2022 Game Corporate Social Responsibility Report". It is reported that the report will comprehensively evaluate the social responsibility of game enterprises from the five dimensions of economy, society, industry, culture and science and technology, and finally select the enterprises with outstanding CSR effect in the game industry and play a leading role in the healthy development of the game industry compliance.
As a content service provider dedicated to providing the ultimate experience, and positioned as a Chinese enterprise specializing in the research and development and distribution of cultural and entertainment content, Fun Entertainment has made a lot of contributions in the practice of social responsibility and the promotion of excellent traditional culture.
King of Avalon, a well-known SLG product of Qijia Entertainment, has always been committed to promoting excellent traditional Chinese culture around the world. In 2018, Hua Mulan, a Chinese character, was introduced in the game, attracting strong interest in Chinese culture among global players. At the same time, in the future, this product will combine Chinese traditional crafts and precious resources of intangible cultural heritage to create peripheral products with more cultural connotation, and help the global spread of Chinese culture with excellent cultural and creative works.
In terms of product layout in the future, Qujia Interactive Entertainment will also try to incorporate Shikumen culture, hutong culture, Siheyuan culture and other different Chinese architectural styles into its products for global promotion. While actively expanding overseas markets and creating high-quality original games, Quplus never forgets its social responsibility, pays attention to the health of game players, and actively conveys the good image of friendship, mutual help and self-discipline of Chinese game enterprises and players to players all over the world. It has successfully created a number of Chinese game brands with global influence, which has opened a new road for the combination of Chinese and Western culture and the promotion of traditional Chinese culture The road.
In terms of fulfilling its social responsibility, Fun Plus has actively fought against the epidemic in Shanghai. In the early days of the outbreak, Fun Entertainment actively contacted the local government of Shanghai Xuhui District to donate N95 masks and other epidemic prevention support materials. At the same time, the Party branch of Qujia Interactive Entertainment (preparation) immediately called on all Party members of the company to participate in volunteers within their capacity, and coordinated the earliest children of epidemic prevention personnel in Xuhui District to visit and study in Yunwenbojian Jiushui Art Museum. In addition, under the guidance of Hongmei Street, Xuhui District, Shanghai, Qujia Interactive also carried out the "Mid-Autumn Care Action", visited 42 low-income families in Shanghai Xuhui District, Hongmei Street Sunshine Home, Hongmei Street Nursing Home, and sent them the Mid-Autumn Festival cultural gift boxes designed and developed by Yun Wenbo, offering corporate love in a way with cultural appeal. In addition, Qijia also actively participated in the matching assistance project of Haidian District in Inner Mongolia, and donated "King of Ahvalon" themed masks and thermos cups to Chalsen Gacha Town of Keyou Front Banner, Inner Mongolia, and Changlihada Village of Sijiazi Town, Aohan Banner, Inner Mongolia, to help poverty alleviation and rural revitalization.
< /p>From the perspective of Qujia Mutual Entertainment, an enterprise is not a tree without roots, but deeply rooted in the soil of social development. Only by taking into account justice and interests, actively assuming social responsibilities and fulfilling social obligations, can it achieve steady and long-term development. In the future, Fun Plus Entertainment will continue to devote itself to various social charity undertakings and give back to the society with practical actions. At the same time, Fun Plus Entertainment will also provide more excellent game products with Chinese cultural characteristics to global players through its high-quality and diversified product strategy.
