The fashion consumer goods industry has been included in the key industry category of Shanghai planning for the first time. Songjiang District gives full play to the advantages of Shanghai's industrial base and resource endowment to create a fashion and high-end modern consumer goods industry cluster, according to Liu Yong, deputy director of the organizer Songjiang District Economic Committee, as one of the key activities of Songjiang mid-summer shopping season, Through virtual store exploration, live shopping and other innovative ways, this activity sets up a rainbow bridge for "Made in Songjiang" fashion consumer goods enterprises to face consumers, and further promotes the recovery and renewal of Songjiang fashion consumer goods industry after the epidemic.
This activity is divided into three parts: the launch ceremony of Songjiang Premium, virtual store exploration and brand live promotion. Songjiang Youpin launch ceremony to full of fashion science and technology elements as the overall keynote, reflecting the attributes of Songjiang District fashion science and innovation. Virtual shop exploration link, the audience follow the net red sister into the Songjiang "cosmic ray on the mall", cloud card Songjiang landmark business circle, do not leave the home to see the Songjiang fashion products. Finally, Pepei, the award-winning anchor of the 2021 "Fashion 100+" Fashion Celebrity list, brought 16 live promotion sessions of "Songjiang Made" fashion consumer goods brands, including Lin Qingxuan, Lai Yifa, Ribo, Hansgeya, Pepsi, etc. The live broadcast session also distributed various free blind box benefits and online and offline preferential benefits. By deepening brand publicity, the activity will further expand the popularity and reputation of "Made in Songjiang" fashion consumer goods brand, and help Shanghai become an international fashion city and brand city with a collection of brands, active market, consumption gathering and extensive influence.Songjiang midsummer shopping season lasts from July to September. Songjiang Impression City, Wanda Plaza and other major business districts are also launching themed activities such as "' fun Qingsong ', relax", "Fun Wanda Play a summer" to meet consumers' different needs for fashion consumption and promotions, further stimulate consumption potential, promote consumption recovery, and stabilize economic growth. Repairing the consumer industry system.
< /p>Songjiang, as a strong area of advanced manufacturing and the front of owners of high-end manufacturing in Shanghai, is committed to high-quality economic development and high-quality life construction, and steady progress to become the innovation source of deep integration of scientific and technological innovation and industrial development; At the same time, Shanghai Fashion City Promotion Center actively plays its role as a platform, integrates traditional media and new media, promotes fashion lifestyle, increases the sense of participation in fashion, is committed to opening up online and offline consumption scenes, builds a bridge of communication between the fashion industry and the government, and promotes the development of the fashion industry. The two sides will further promote the construction of Shanghai as an international consumption center by integrating industrial resources and diversifying cooperation.
