/ Asweg/August 01, 2022 GUANGZHOU -- Consumption is the "ballast stone" for stable economic operation. In order to further expand domestic demand and promote consumption, we will strive to cultivate and construct the consumption carrier of an international consumption center city and further promote the construction of a beautiful riverside city. Summarize the new consumption highlights, new points and new hot spots since the second Bincheng International Consumption Season started, further stimulate the business activity and market potential, and accelerate the consumption recovery and potential release in the New District.
The second Bincheng International consumption Season started in June this year and lasted until the end of October. It aims to highlight the theme of "Happy shopping in Bincheng" and develop brand economy, holiday economy, night economy and digital economy through the activity mode of "platform support, merchants profit and prosperous shopping". Driving the region's bulk consumption, shopping consumption, catering consumption, tourism consumption, cultural consumption.
Activities to improve the quality and upgrade to form brand effect
This Bincheng International consumption season to cultivate the international consumption center city as the main line, actively mobilize the consumption atmosphere, from June to October to organize the whole range of consumption promotion activities, launched the whole region's supermarkets, stores, night market blocks, cultural tourism, e-commerce catering and other fields. Polish "Hi buy Bincheng happy peer" brand. Following the highlights of the first consumption season activity last year, Binhai New Area will continue to focus on creating rich and colorful activities to promote consumption this year, and combine the five actions of Tesco Binhai City, Happy Binhai City, Happy Binhai City, Happy Binhai City and Optimistic Binhai City. It has launched six consumption seasons, namely, hot shopping season in Bincheng, seaside summer shopping season in Bincheng, seafood tasting season in Bincheng, art and culture season in Bincheng, fun tour season in Bincheng, and drinking season in Bincheng Night Market, bringing consumption carnival for consumers in the city.
Bao Jian, director of the New District Bureau of Commerce and Investment Promotion, introduced that while creating consumption promotion activities, this year Bincheng International consumption Season also combines Haihe and Marine culture to further promote consumption through the integration of business, travel and culture. On the one hand, we will build a business circle close to the sea. Focusing on pro-sea consumption, we will build Yuxiang life and leisure circle, actively create the business atmosphere of "Bincheng" international pro-sea consumption business Circle, and strive to create a consumption destination with high visibility and reputation. On the other hand, it also launched a pro-sea experience event. Dongjiang Bay Beach Scenic Spot, Dongjiang Pro-Sea Park and Tianjin Haichang Polar Ocean Park will launch beach driving and water sports projects during the consumption season, to meet the needs of tourists by creating parent-child and pro-sea leisure consumption destinations.
The Bincheng International consumption season also integrates the characteristics of the new district and more fashion elements. For example, we organized Master Kong Beverage Brand Experience Museum, Tianjin Coca-Cola World, Master Kong Dream Exploration Paradise, Tianjin Yangledo Dairy Co., LTD., Zhongxin Pharmaceutical Modern Traditional Chinese Medicine Industrial Park, Boyya Gene Life Science Museum, and carried out a series of industrial Tours. Combining the emerging business forms derived from camping, such as "camping + research", "camping + scenic spot" and "camping + outdoor sports", various novel ways of playing are launched, so that tourists can enjoy the fun of "micro vacation" in Bincheng. < b>< p>From the press conference, the reporter learned that during the second Bincheng International consumption Season, Binhai New Area will organize and issue 50 million yuan of consumption coupons for "Bincheng Shopping and consumption promotion", to promote the recovery growth of the new area's business. In terms of issuance fields, "Shopping in Bincheng · Promoting consumption" consumption coupons are divided into special consumption coupons for automobiles, general consumption coupons, special consumption coupons for catering and other special consumption coupons, which are highly targeted and can play a role in the rapid recovery of related industries. "We will increase support for people's livelihood consumption, such as automobiles, shopping malls, restaurants and tourism, and boost consumer confidence by providing partial government subsidies and partial profits for enterprises." Bao Jian introduced.
According to the introduction, in order to implement the further deployment of economic stability package measures, improve the core competitiveness of "Bincheng", since this year, the new District in support of various forms of consumption activities, focus on automobile consumption, boost food and beverage consumption market planning. On the one hand, we will organize various shopping malls, cultural tourism projects and catering in the whole area to promote the consumption market in the New District by means of discount promotion and trade festivals. At the same time, make full use of the network platform to carry out live streaming and delivery, create immersive consumption, cultivate new consumption scenes and consumption places, and continue to release the vitality of the market. In terms of automobile consumption, automobile enterprises are encouraged to strengthen online marketing, launch online viewing, online ordering and door-to-door maintenance services, and take the initiative to provide consumers with door-to-door test driving experience to increase automobile sales.
"Jinyu Jiapin Mall has been committed to creating rich consumption scenes for consumers, to provide comfortable shopping environment, to meet the consumer's different consumption experience. In order to help the Bincheng International consumption season, Jinyu Jiapin Mall has also invested special expenses, such as "50 groups of 100 food vouchers, 60 groups of 100 clothing clothing vouchers, 30 groups of 50 dinner vouchers, 1 point =10 yuan lunch vouchers, consumption lottery" and many other themed activities, to promote the recovery of regional consumption. We hope Jinyu Jiapin Mall can meet the needs of Bincheng people from all aspects of shopping, service, entertainment and social interaction." Jinyu Jiapin Mall related person told reporters.
In order to increase the input of resources, strengthen the support of consumer finance, and play a good combination of measures to promote consumption, Tianjin Branch of China Construction Bank also played a lot of roles in this Bincheng International consumption season. Li Tianning, vice president of Tianjin Branch of China Construction Bank, said that the "Life APP of China Construction Bank" can provide citizens with one-stop services to enjoy food, drink and entertainment as well as a series of preferential welfare. In addition, in order to do a good job in issuing the "Shopping in Bincheng · Promoting consumption" coupon, Tianjin Branch of China Construction Bank has also invested special expenses to promote consumption upgrading with the new District. At the same time, the recent construction bank tianjin branch are carried out throughout the city "hui cities thousands of shops and homes To build a better life "theme activities, power consumption recovery and people's livelihood security.
At the press conference, the New District Commerce and Investment Promotion Bureau released the second Bincheng International Consumption Season and Live Bincheng Action Ten night economic block consumption activities. Binhai Cultural Center, Wisdom Mountain, Tianjin Haichang Polar Ocean Park, SM City Plaza, MSD Isetan, Tianjin Fangte Happy World, Eco-city Aegean Shopping Park, JijingTiandi, Youa Outlets, Teda Fashion Shopping Center, etc., through enriching the scene, optimizing the level of business, improving the quality of carriers, business, tourism and cultural integration development, It has created economic business cards at night, such as "Night tour City", "night shopping waterfront goods", "night tasting waterfront flavor" and "night enjoying waterfront scenery", and cultivated a diversified night consumption market, including food, tourism, shopping, entertainment, sports, exhibition and performance.
< /p>Going forward, the New District Bureau of Commerce and Investment Promotion will continue to support the expansion of commodity consumption, stimulate online and offline consumption, and support the economic development of the platform. Bao Jian said: "The District Bureau of Commerce and Investment Promotion will further increase investment attraction, support the development zones, street towns to introduce leading wholesale and retail platform enterprises, encourage enterprises to carry out online settlement business in the waterfront, and make efforts to promote the construction of Bincheng International consumer center city."
