Interpretation of the small blue shark: the light of domestic products, shining from the details

2022-07-29 18:56 0

/ Daily News/July 29, 2022 GUANGZHOU -- With the advent of the era of refined pet rearing, pet food products have been rapidly iterated, giving birth to tens of thousands of pet food brands. According to the "2021 Pet food Industry Consumption Insight Report" released by China Business News Data Center, the number of online dog and cat food brands has reached 37,000 in 2021, and domestic brands have broken through the barriers of foreign brands, showing a hot market performance.

As a rising tide brand of domestic products, how to meet the increasingly diversified needs of Chinese consumers, to create "safe, healthy and nutritious" pet food favored by Chinese "fur children", is the pursuit of little blue shark from beginning to end. They believe that in the competitive situation, the only way for the brand to survive and develop is to take good care of pets and continue to create products that pet owners trust and love. This is in line with the consumption trend released by 2021 Pet Food Industry Consumption Insight Report.

Little blue sharks stand out from their peers for a number of reasons, not only introducing the concept of "Superfood", but also turning it into reality. Since its establishment, little blue Shark has been adhering to the human diet standard to create three meals a day for pets, the ingredients selected from nature, from the source to ensure food safety. In particular, constantly grinding product details, bring consumers full sense of security. For pet owners who treat their pets as "furry children", they don't need to have a deep understanding of the concept of "superfood". They just need to find out from the details that "Little Blue Shark" is a brand that truly protects the healthy growth of pets.

The little blue shark's strict grinding of details can be seen in the products: according to the different tastes and nutritional needs of dogs and cats, a professional pet nutritionist makes specific matching based on strict research samples and product selection optimization; To ensure the safety and taste of the food, all raw materials are made from natural ingredients, flavored with natural shark liver and flavoured with tea polyphenols.

What makes consumers surprised and moved most is that, in order to take care of the dietary needs of different "fur children" and avoid all kinds of accidents in the diet of "fur children", in this series of products of "classic freeze-dried staple food", the small blue shark has designed different food shapes :

triangle grain used for cat special food, can be Helps cats physically clean their teeth. For proud cat "master", hit the bottom of my heart did not want to shovel excrement officer "tinkering" in your mouth, shovel excrement officer also often head for clean the cat's teeth. Triangle granule cat food is a very "intimate" product for both parties;

Adult dog food is in the shape of small bones to avoid the risk of choking when inhaled by storm. Nothing can stop a dog's craving for food, and choking happens all the time. Aware of the pain, the baby shark decided to change its food from a pellet to a bone, keeping the dog's esophagus safe while it ate.

Small round granules are used as special food for young cats, which are more convenient for young cats to chew and digest. Young cats with immature teeth and stomach are prone to various "adverse reactions" in diet. Small round pellets of food are very friendly to them, easier to chew and easier to digest.

The flat granular food takes good care of the puppy's chewing habits. Puppies in the teething stage, flat particles of food not only protect the teeth from damage, but also to a certain extent relieve the dog's itching caused by teething.

Brand from quality, quality from details. If the "young blue shark" meat moved from the ocean to the pet bowl amazed the market is the "joy at first sight", then the continuous polishing of the product quality and details, for many Chinese consumers to bring the feeling of "more love over time". In the highly competitive pet food market, Little Blue Shark will always adhere to the brand mission, put the needs of pet owners and pets in the first place, constantly optimize the product details, and make efforts to care for the healthy growth of more pets.

Source: Corporate press release
Press release Overseas media release advertorials Release advertorials release press conference Release press release overseas media release media release platform media release release press release Invite media to invite overseas press release Overseas press release