/ Zhaomuntong/July 29, 2022 Guangzhou - In the era of mobile Internet, technology drives the model of e-commerce yard to be constantly overturned and upgraded, and the information interaction between consumers and products is more dependent on intelligent search and precise push, so as to achieve "search is consumption".
Huawei's overseas Search engine Petal Search is becoming the "new engine" for the growth of cross-border e-commerce. Petal Shopping, as a vertical search plate of Petal Search, aggregates the resources and demands of merchants and consumers, and connects each user's shopping scene through the traffic entry of the whole scene. From the aggregation, operation and transformation of traffic, the whole chain channel management is formed, forming a multi-party aggregation cross-border e-commerce ecological model.
If cross-border e-commerce sellers can make good use of the traffic entry of search engines and develop good digital marketing strategies, it will provide a great opportunity to increase the exposure of brands and products.Currently, Petal Search has built a full-category mobile business ecosystem with more than 3000 partners in the world, Petal Search is ranked the top three in over 20 overseas countries, Petal Search is winning the favor of more and more overseas enterprises with its rapid development momentum. Become an important channel for brand display and extension.
There is no threshold to enter, the first step for e-commerce to go to sea
In 2021, China's cross-border e-commerce still achieved contravening growth. According to customs statistics, the annual import and export scale reached 1.98 trillion yuan. Obviously, this market is still full of opportunities and prospects, but many enterprises do not have mature experience and ability to go to sea, it is difficult to eat the cake of this market.
In order to help brand merchants improve their overseas strength, Petal Shopping will build a professional commodity management platform for brand merchants Petal Merchant Center(" PMC "). PMC is not only compatible with the commodity data of mainstream platforms, but also can be accessed quickly and free of charge, greatly simplifying the operation steps of merchants and reducing the management and operation costs. When merchants want to conduct Promotion activities, PMC can create promotion activities to bring more traffic to the website. More importantly, Petal Shopping can provide more high-quality "natural search flow" and improve the development potential energy of cross-border e-commerce. Petal Shopping does not need to enter the "investment market" at the beginning, but must enter the "cash burning mode".
It is very convenient to register Petal Search merchant account, use email or mobile phone number to register an enterprise Huawei account in Huawei Developer Alliance, then submit business license, identity and other information, wait for the audit. For details, go to the PMC official website and click Sign in to enter the account entry screen.
The official website of Huawei Developer Center also has a very detailed guide.
Traffic support, enabling the integration of product and effect
In recent years, the global epidemic has directly activated the demand for online shopping, and the consumption scene has accelerated the shift from offline to online. According to one report, Amazon's North American sales grew more than 30 percent for all of 2021, with mobile search e-commerce ads becoming an important shopping channel.
Petal Search is becoming the new "gold search password" for many cross-border businesses. Petal Shopping seller centers will not only bring natural search flow into petal Shopping, but also obtain 1+8+N whole scene traffic distribution privilege after purchasing the paid service of Huawei Shopping Ads. Easily seize the cost-effective flow pool, to ensure better ROI operation effect of e-commerce. < / p > < p >, < b > "search + recommend" twin-engine, distribute < / b > < / p > < p > the form of a single advertising fault-tolerant rate is low, not only cannot form a brand effect. Petal Search integrates "display advertisement" and "search advertisement", casual "display advertisement" can become an important part of users' mind, whereas "search advertisement" corresponds to the active behaviors of users, keyword search must have a clear purpose or demand, the conversion rate is higher.
"Display advertising" is subdivided into information flow advertising, APP display advertising, local service advertising and other types, "search advertising" includes APP search advertising, keyword advertising, brand advertising, commodity advertising, etc., to help merchants deliver a good combination of punch, to achieve brand exposure and maximize accurate traffic, improve sales effect. Cross-border e-commerce platforms and independent sites enhance website exposure through search engine SEO and Ads advertising services.
· Traffic entry of the whole scene
In the second half of the mobile Internet, the growth of new users slows down, the total volume of traffic pool tends to be stable, and multi-channel drainage becomes the key means of business growth. The search can be multi-scene, even multi-device and multi-entry. Relying on Huawei's 1+8+N all-scene strategy, Petal Search provides seamless shopping experience for consumers on multiple terminal devices, such as mobile phones, pads, PCS, smart screens and AR glasses. As a new platform, it has many traffic entrances outside the site, such as Intelligent Assistant · Today, intelligent search, Huawei Video, Huawei Weather and other Huawei ecological traffic entrances, providing integrated closed-loop traffic support for domestic cross-border sellers and doubling the marketing effect of the whole scene.
· Deep ploughing 20+ search vertical, scene conversion rate is higher
serious consumer time fragmentation, "people looking for goods" era gone forever, goods through the scene to find people to bring more efficient consumption experience. Petal Search has the advantage of constructing 20+ vertical search, such as Shopping, Travel, Nearby, news, pan entertainment, etc. By deepening the vertical industry, petal Search can provide diversified service demands for users, and at the same time, bring more comprehensive efficiency transformation for advertisers based on search scenarios in specific fields.
At the same time, businesses in all industries can develop targeted advertisements according to specific scenes and nodes and combined with product feature requirements. For example, sports merchants can make full use of the rich sports traffic in Huawei ecosystem to efficiently deliver product information to target groups, so as to improve the coverage of products in emerging markets. In some important selling points, promotional activities and other nodes, as well as during the launch of new products, we can also take advantage of Huawei's multimedia resources, with the help of the golden resource position, to carry out strong exposure and strong drainage effect... . In addition, one-stop e-commerce layout based on Petal Shopping will greatly shorten the transformation link. Thus Petal Shopping builds a rich seller ecology.
Amazon ads cost $1.33 per click for many merchants by the end of 2021, up from $0.93 at the beginning of the year, according to Marketplace Pulse. The increase was 43%, but the conversion rate did not increase significantly. In the complicated overseas market, how to integrate regional characteristics according to local conditions, do a good job of local products and service experience, to effectively reduce operating costs, is the first question that overseas enterprises need to think about.
Based on Huawei's global layout and localized operation strategy, Petal Search launched an innovative mode of deep combined transport, providing strong local operation support for outbound enterprises. Obviously, Petal Search has a better understanding of products, industries and overseas markets and can provide one-stop solutions for going overseas from various dimensions such as marketing, local operation and research and development. Petal Search launched a co-transportation mode with enterprises, providing customized operation services of "exclusive resource location + regional localization", establishing contact with users in a way recognized by the local government, providing customized localized solutions for enterprises going abroad, thus dispelling their doubts before going abroad.Latin America has emerged as the world's fastest growing e-commerce blue ocean market in the 2021 global e-commerce sales growth statistics. For Chinese companies going overseas, Latin America is a strange market on the other side of the world. More than 30 countries in Latin America are quite different from China in terms of economic strength, social environment, and consumption habits and culture of local residents. Take the Mexican market as an example. The official language of Mexico is Spanish. In terms of consumption habits and culture, Mexican consumers prefer European and American culture due to its proximity to the United States. These external factors cannot be ignored, and directly determine that the material content from the interface design, language, local operation, research and development and other all-round resources should keep up with the localization process of the enterprise.
< /p>The voyage to sea will continue, and Chinese enterprises are still facing many tests and baptism of wind and waves. On July 28, Petal Search Brand Sellers Going Abroad Series Summit will be held in Hangzhou. This series of activities aims to provide a platform for Petal Search sellers in various industries with overseas demand to exchange and share, and help Chinese sellers do cross-border business. Petal Search is going deeper into the overseas market, actively building the search service ecology, Petal Search will join hands with more ecological partners to write a new chapter in going to sea.
