/ Chaowen Tong / 07/29, 2022Guangzhou -- "Wu folks is cuking a fever in Tong Homestay, Yong is homing in on the sound of fever. Knowing its good wood, I cut it into a piano at my request. The fruit has an American sound, but the tail is still burnt, so they called it Jiao Wei Qin Yan." From July 28 to 29, the Management Committee of Liyang Tianmuhu Tourism Resort (hereinafter referred to as "Tianmuhu Management Committee") and Tongcheng Travel jointly launched the intangible cultural heritage marketing activity "Tracing China -- Legend of Jiaowei Qin". Young composer, Guk music producer, young pipa artist Liu Qingyao, and guqin artist Mr. Walker are invited. From the perspective of "Generation Z", the wonderful content of "Legend of Jiaowei Qin" in Tianmu Lake will be reproduced. Through the organic integration of intangible cultural heritage and local tourism formats, the connotation of the city brand IP will be deepened.
Tianmu Lake, as a tourist resort, national eco-tourism demonstration area and national 5A tourist attraction, has Tianmu Lake Mountain and Water Park, Tianmu Lake Water World, Nanmangosteen Sea and Yushui Hot Spring scenic spots, as well as many resort hotels, such as Hantian Resort, Tianmu Lake Hotel, WEI Tianmu Lake, Zhuxi Valley Hotel and Yushui Hot Spring Resort. Tianmu Lake has the reputation of "knowing Jiangnan by looking at a pot". The lake water is jasper and the rolling mountains are soft, and the dreamlike scenery is intoxicant. 35,000 mu of bamboo creates the drunken bamboo sea scenery in China.
The development of Tianmu Lake tourism, from 1992, to 2015 successfully developed into a tourist resort, national 5A scenic spot and ecological tourism demonstration area, and now Tianmu Lake has become the country's top tourism "benchmark". Over the past 30 years, the tourism development of Tianmu Lake is a vivid illustration of ecological innovation and an epitome of Liyang's booming development.
On June 11, Tongcheng Travel announced the launch of its cultural heritage tourism revitalization program. The plan will help 100 domestic cultural heritage tourism destinations and tourism projects in the next three years to jointly stimulate the vitality of cultural heritage tourism and promote the inheritance of cultural heritage. In 2022, the "Intangible Cultural Heritage" will be upgraded comprehensively, and the "2022 Trace China" series of activities will be launched by Tongching Travel and China National Geographic · Chinese Heritage. The brand endorsement of the two platforms will inject new vitality into Tianmu Lake intangible cultural Heritage. "Intangible Cultural Heritage" + "Jiao Tong" image, double IP linkage, let the heavy intangible cultural heritage to the young group with a light attitude. Based on the tonality of "Legend of Jiaowei Qin", Tongcheng Travel integrates resources such as Tianmu Lake white tea and builds a marketing system of "culture + tourism + good things", which will provide new ideas and new paths for the integrated development of the current intangible cultural heritage enabling culture and tourism. < /p>While vigorously developing tourism economy, Tianmu Lake Administrative Committee does not forget the local cultural inheritance and the protection of intangible cultural heritage. Through this cooperation, starting from the "Legend of Jiaowei Qin" and from the perspective of "Generation Z", Internet perspective, brand IP building, cultural inheritance and protection, Tianmu Lake is empowered to reproduce the ancient charm of Jiaowei Qin. Improve the publicity efficiency of Liyang Tianmu Lake intangible cultural heritage, tell the story of "Jiangsu Charm of water" well, and make Tianmu Lake popular, non-genetic and economic.
